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Deseret News

Marketing Manager - Utah Business

Deseret News, Salt Lake City, Utah, United States, 84193

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Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

The Utah Business Marketing Manager develops and implements a variety of marketing and communications strategies and tactics to build brand awareness and grow audience through the website and social channels, at events and with print subscriptions.

The Utah Business brand and products fill a unique space in the state with the stories and events that champion and celebrate the people who contribute to the #1 economy in the nation. We seek a Marketing Manager who will further amplify this purpose.

The ideal candidate has previous experience creating measurably effective marketing and communications content (social media, ad campaigns, email marketing campaigns, etc.). In addition, they are ready to help refine our overall strategic marketing approach. They are eager to own all the steps in the process from ideation and creation to deployment and measurement.

This is an excellent opportunity for someone excited to take their skills to the next level and significantly contribute to a high-impact brand.

This role reports to the vice president of marketing and has a close working relationship with the executive editor. There are no direct reports, but the Marketing Manager may occasionally have an intern assigned to work with them. The role is an integral part of the Utah Business team and works closely with the editorial, events and sales teams.

Key responsibilities:

Social media: creativity in content creation (including video), social account management

Brand awareness and engagement campaigns through digital marketing and ad trafficking

Email marketing

Public and community relations

Event and content promotion

You are a good fit if you have:

Bachelor's degree in marketing, advertising, communications, or related field

5+ years of experience in marketing or communications, or related fields

Strong communication (written and verbal) and storytelling skills

Content creation experience in marketing and social media

Ability to manage multiple priorities

Experience being an effective contributor on cross-functional teams

You are a great fit if you have:

Experience working in media, publishing, or events

Data analytics and measurement experience

Demonstrable experience developing successful marketing strategies that measurably increase audience engagement

A strong connection to, and knowledge of, Utah’s thriving business community

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://admin.sourcingpro.io/apply/81385/462140/

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