Idera, Inc.
About Perspectium
Perspectium is a ServiceNow-native integration application and service you can trust. The solution was created by the founding developer of ServiceNow. ServiceNow uses Perspectium internally, preferring our approach to integrations over the ServiceNow IntegrationHub.
About The Job
We are looking for a talented and enthusiastic Marketing Manager for the Perspectium brand. In this role, you will develop and execute integrated demand generation strategies and campaigns to produce high-quality leads and expand our customer base. Leveraging your expertise in the software industry, you will craft targeted marketing programs to engage and nurture prospects throughout the buyer journey, ultimately driving conversion and revenue growth.
This position requires excellent organizational skills, time management, technical aptitude, brand management, personal accountability, and professionalism. Your contribution will have an immediate impact on our organization, playing a crucial role in a well-established (and much-loved) brand. You must thrive in a fast-paced, action-oriented culture under a larger corporate parent (Idera, Inc.).
What You Will Do
Develop and execute integrated campaigns targeting potential customers of Perspectium’s software (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. Improve lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. Run webinars that align with our strategy to build pipeline. Communicate and report on KPIs, campaign performance, and use data-driven insights to identify opportunities for campaign optimization, website traffic, lead quality, lead velocity, and pipeline generation. Partner with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals. Build and manage relationships with third-party vendors and/or agency partners to drive additional lead generation opportunities. Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. Manage allocated marketing budget and identify resources to maximize lead generation performance.
About You
Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies. An analytical mindset with the ability to generate and interpret data and a passion for proving ROI. Hands-on experience across digital marketing disciplines (email marketing, PPC, SEO, online advertising, website optimization, and more). Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget. A succinct writer and clear communicator with the ability to create engaging content. Builder mindset who can work independently and collaborate effectively with others. Proactive in seeking out new opportunities and communicating often with transparency. Strong attention to detail with the ability to dive into the details when needed. Demonstrates grit and speed, aligning with a fast-moving environment. Experience developing and executing demand generation campaigns resulting in measurable lead generation and revenue growth. Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, social media management tools).
An Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention. In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information by contacting compliance@idera.com. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
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Perspectium is a ServiceNow-native integration application and service you can trust. The solution was created by the founding developer of ServiceNow. ServiceNow uses Perspectium internally, preferring our approach to integrations over the ServiceNow IntegrationHub.
About The Job
We are looking for a talented and enthusiastic Marketing Manager for the Perspectium brand. In this role, you will develop and execute integrated demand generation strategies and campaigns to produce high-quality leads and expand our customer base. Leveraging your expertise in the software industry, you will craft targeted marketing programs to engage and nurture prospects throughout the buyer journey, ultimately driving conversion and revenue growth.
This position requires excellent organizational skills, time management, technical aptitude, brand management, personal accountability, and professionalism. Your contribution will have an immediate impact on our organization, playing a crucial role in a well-established (and much-loved) brand. You must thrive in a fast-paced, action-oriented culture under a larger corporate parent (Idera, Inc.).
What You Will Do
Develop and execute integrated campaigns targeting potential customers of Perspectium’s software (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more. Improve lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative. Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey. Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel. Run webinars that align with our strategy to build pipeline. Communicate and report on KPIs, campaign performance, and use data-driven insights to identify opportunities for campaign optimization, website traffic, lead quality, lead velocity, and pipeline generation. Partner with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation. Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals. Build and manage relationships with third-party vendors and/or agency partners to drive additional lead generation opportunities. Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem. Manage allocated marketing budget and identify resources to maximize lead generation performance.
About You
Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies. An analytical mindset with the ability to generate and interpret data and a passion for proving ROI. Hands-on experience across digital marketing disciplines (email marketing, PPC, SEO, online advertising, website optimization, and more). Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget. A succinct writer and clear communicator with the ability to create engaging content. Builder mindset who can work independently and collaborate effectively with others. Proactive in seeking out new opportunities and communicating often with transparency. Strong attention to detail with the ability to dive into the details when needed. Demonstrates grit and speed, aligning with a fast-moving environment. Experience developing and executing demand generation campaigns resulting in measurable lead generation and revenue growth. Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, social media management tools).
An Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
By submitting your application, you acknowledge that Idera, Inc. will process and retain your resume and related personal information solely for recruitment and hiring purposes. Resumes of unsuccessful candidates will be securely deleted within twelve (12) months of the hiring decision, unless a longer period is required by law or you provide explicit consent for continued retention. In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information by contacting compliance@idera.com. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
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