L'Occitane En Provence
ELEMIS: Brand & Trade Marketing Manager
L'Occitane En Provence, New York, New York, us, 10261
WHO ARE WE
Weare a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertiseand available in over 100 countries, we believe in ‘truth in beauty’. SUMMARY
Key Responsibilities ELEMIS isseekinga dynamic,strategicand highly organized Brand & Trade Marketing Manager to drive the execution and amplification of brand initiatives across our North America market. This role serves as the connective tissue betweenGlobal MarketingandRetail Partners, sitting onthe U.S. Channel Marketing team, ensuring that all brand storytelling, campaign execution, and go-to-market activations areconsistent, data-informedand locallycompetitive. Sustainability Responsibility
Ensure all dutiescarriedout and actions completed in every aspect of your role, contribute to the short and long-term Sustainability Goalsset-forthby the ELEMIS - Climate, Biodiversity & People Pillars. Brand Marketing
Act as theprimary liaison between Global and North America teams,representingthe regional voice whilemaintainingglobal brand integrity. Localize global toolkits and launch strategiesinto tailored executions across key retail partners including Sephora,Ulta, Nordstrom,Macy’sand QVC. Own the North America retail marketing calendar, ensuring alignment across launches,campaignsand key seasonal priorities. Supportthe Director of Retail Marketing onannual planning, budgeting, and retailer-specific strategiestooptimizemarketing investment by channel. Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market. Campaigns & Creative Execution
Lead creative developmentfor regional campaigns, ensuring alignment with global standards whiletailoringlocal market needs. Oversee retailer PDP content, driving best-in-class copy,imageryand brand consistency across platforms. Collaborate cross-functionallywith PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns. Manage executionof brand events and activations with Global and regional teams, including press moments, retailerpartnershipsand experiential trade events. Retail & Trade Marketing
Overseeretail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales. Lead go-to-market campaignsfrom creative briefing through execution across e-commerce,retailand experiential channels. Develop trade assets and retail storytellingwith Creative, VMand Education teams to ensure a premium, cohesive brand experience. Partner with Sales, Operations, and Retailersto ensure launch readiness, managedeliverablesand analyze post-launch performance. Own retail sampling strategyand campaign reporting, delivering actionable insights tooptimizeROI and sell-through. Insights, Analytics & Continuous Improvement
Analyze campaign performance, markettrendsand consumer insightsto guide marketing strategy and innovation. Conduct competitive and landscape auditsto uncover whitespace and growth opportunities. Maintain dashboards and reportstracking sell-in/sell-out, KPIs and campaign results. Share insights and recommendationswith leadership to inform future planning and optimization. QUALIFICATIONS & CHARACTERISTICS
Located in NYC Metro Area with ability to go into office up to 4 timesweek. 4-5 years of experience inbrand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG. Strong understanding ofomnichannel marketing—including retail, digital, and experiential channels. Excellent project management skills with the ability to manage multiple stakeholders and competing priorities. Analytical mindset with comfort in using data to drive decisions. Strong aesthetic sensibility and understanding of premium/luxury brand standards. Exceptional written and verbal communication skills; confident presenting cross-functionally. Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems. Elemis is an equal opportunity employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
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Weare a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertiseand available in over 100 countries, we believe in ‘truth in beauty’. SUMMARY
Key Responsibilities ELEMIS isseekinga dynamic,strategicand highly organized Brand & Trade Marketing Manager to drive the execution and amplification of brand initiatives across our North America market. This role serves as the connective tissue betweenGlobal MarketingandRetail Partners, sitting onthe U.S. Channel Marketing team, ensuring that all brand storytelling, campaign execution, and go-to-market activations areconsistent, data-informedand locallycompetitive. Sustainability Responsibility
Ensure all dutiescarriedout and actions completed in every aspect of your role, contribute to the short and long-term Sustainability Goalsset-forthby the ELEMIS - Climate, Biodiversity & People Pillars. Brand Marketing
Act as theprimary liaison between Global and North America teams,representingthe regional voice whilemaintainingglobal brand integrity. Localize global toolkits and launch strategiesinto tailored executions across key retail partners including Sephora,Ulta, Nordstrom,Macy’sand QVC. Own the North America retail marketing calendar, ensuring alignment across launches,campaignsand key seasonal priorities. Supportthe Director of Retail Marketing onannual planning, budgeting, and retailer-specific strategiestooptimizemarketing investment by channel. Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market. Campaigns & Creative Execution
Lead creative developmentfor regional campaigns, ensuring alignment with global standards whiletailoringlocal market needs. Oversee retailer PDP content, driving best-in-class copy,imageryand brand consistency across platforms. Collaborate cross-functionallywith PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns. Manage executionof brand events and activations with Global and regional teams, including press moments, retailerpartnershipsand experiential trade events. Retail & Trade Marketing
Overseeretail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales. Lead go-to-market campaignsfrom creative briefing through execution across e-commerce,retailand experiential channels. Develop trade assets and retail storytellingwith Creative, VMand Education teams to ensure a premium, cohesive brand experience. Partner with Sales, Operations, and Retailersto ensure launch readiness, managedeliverablesand analyze post-launch performance. Own retail sampling strategyand campaign reporting, delivering actionable insights tooptimizeROI and sell-through. Insights, Analytics & Continuous Improvement
Analyze campaign performance, markettrendsand consumer insightsto guide marketing strategy and innovation. Conduct competitive and landscape auditsto uncover whitespace and growth opportunities. Maintain dashboards and reportstracking sell-in/sell-out, KPIs and campaign results. Share insights and recommendationswith leadership to inform future planning and optimization. QUALIFICATIONS & CHARACTERISTICS
Located in NYC Metro Area with ability to go into office up to 4 timesweek. 4-5 years of experience inbrand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG. Strong understanding ofomnichannel marketing—including retail, digital, and experiential channels. Excellent project management skills with the ability to manage multiple stakeholders and competing priorities. Analytical mindset with comfort in using data to drive decisions. Strong aesthetic sensibility and understanding of premium/luxury brand standards. Exceptional written and verbal communication skills; confident presenting cross-functionally. Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems. Elemis is an equal opportunity employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.
#J-18808-Ljbffr