Wondr Health
Marketing Specialist - B2C
Purpose:
As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects, developing high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in many lives. Candidates must embrace simultaneous challenges in a high‑urgency, fast‑paced environment.
Department Marketing
Position Marketing Specialist / B2C
Reports To Director of Marketing
Job Class Exempt
Major Responsibilities
Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
Leverage demand generation skills to creatively and effectively capture attention of participants
Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage and update content on internal‑ and external‑facing company microsites
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread and update client‑related content and communications in accordance with our style guide
Manage agency and vendor relationships to ensure outsourced work is consistent, high‑quality, cost‑effective and reflects branding specifications
Manage participant contact lists, imports and permissions
Ensure the quality, accuracy and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands, as well as internal requirements, while identifying and balancing competing priorities
Conduct competitor research as it relates to participant enrollment efforts
Take on a variety of projects
Knowledge, Skills and Abilities
Excellent follow‑up skills and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite
Excellent writer and detailed proofreader
CRM and marketing automation experience
General Working Conditions General office working conditions exist. The desk is located in a workstation area with little or no privacy. The work involves extended periods of sitting at a workstation performing computer duties, with constant flow of interruptions by personnel, visitors to the area and telephone calls. Work can be performed remotely or in the office, as defined by the department head, and schedules vary. Private workstations are available as needed.
Qualifications Education:
BA/BS in business, marketing or related field preferred.
Experience:
3 to 5 years marketing experience; 1 to 2 years experience in the health and benefits industry.
EEO Statement Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.
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As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will plan and execute eligible participant adoption marketing projects, developing high‑impact, just‑in‑time materials to increase participant adoption rates, ultimately making a difference in many lives. Candidates must embrace simultaneous challenges in a high‑urgency, fast‑paced environment.
Department Marketing
Position Marketing Specialist / B2C
Reports To Director of Marketing
Job Class Exempt
Major Responsibilities
Collaborate with Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
Leverage demand generation skills to creatively and effectively capture attention of participants
Develop and execute strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing
Manage adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage and update content on internal‑ and external‑facing company microsites
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread and update client‑related content and communications in accordance with our style guide
Manage agency and vendor relationships to ensure outsourced work is consistent, high‑quality, cost‑effective and reflects branding specifications
Manage participant contact lists, imports and permissions
Ensure the quality, accuracy and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands, as well as internal requirements, while identifying and balancing competing priorities
Conduct competitor research as it relates to participant enrollment efforts
Take on a variety of projects
Knowledge, Skills and Abilities
Excellent follow‑up skills and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office Applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite
Excellent writer and detailed proofreader
CRM and marketing automation experience
General Working Conditions General office working conditions exist. The desk is located in a workstation area with little or no privacy. The work involves extended periods of sitting at a workstation performing computer duties, with constant flow of interruptions by personnel, visitors to the area and telephone calls. Work can be performed remotely or in the office, as defined by the department head, and schedules vary. Private workstations are available as needed.
Qualifications Education:
BA/BS in business, marketing or related field preferred.
Experience:
3 to 5 years marketing experience; 1 to 2 years experience in the health and benefits industry.
EEO Statement Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.
#J-18808-Ljbffr