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Hisun Motors Corp., U.S.A.

Marketing Manager

Hisun Motors Corp., U.S.A., Fort Worth, Texas, United States, 76102

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HISUN Motors Corp., U.S.A. is a leading manufacturer of high-quality and innovative UTVs and ATVs, committed to exceeding industry standards and providing exceptional off‑road experiences. Based in McKinney, Texas, HISUN Motors features a 300,000 sq‑ft U.S. headquarters that houses final assembly, technical support, and parts distribution, solidifying its position as a major player in the powersports industry. With a global reach and over 300 dealerships and numerous retail outlets nationwide, HISUN Motors continues its mission to fuel enthusiasts with versatile powersports vehicles. Our dedication to innovation and performance has made us one of the fastest‑growing companies in the industry.

Role Description This is a full‑time, on‑site role for a Marketing Manager based in the Dallas‑Fort Worth Metroplex. The Marketing Manager will strategize, plan, and execute marketing campaigns to promote HISUN's products. Responsibilities include managing brand positioning, overseeing digital marketing initiatives, developing promotional content, tracking marketing performance metrics, and collaborating with cross‑functional teams to achieve business objectives. The Marketing Manager will also coordinate with dealers and retail partners to enhance product visibility and drive sales.

Job Duties and Responsibilities

Oversee all aspects of Marketing including digital, web, social media content, video, etc., for all Hisun brands including retail, dealer and private label.

Work with managers and Chief Product Officer to develop and implement marketing strategies.

Supervise the marketing team to ensure all goals are met for time, quality, and creativity.

Monitor all social media pages, forums, websites and any other existing or future digital communities/platforms ensuring team members are engaging as directed.

Collaborate with other departments to manage reputation, identify key players and coordinate actions to meet company initiatives.

Work with Sales Teams to ensure content is informative, accurate and supports team goals, objectives and unit features as needed.

Communicate with industry professionals to create a strong marketing network via social media platforms and others to engage and build the brand.

Deliver new ideas and suggestions, while being open to giving and receiving constructive feedback.

Assist in defining the most important KPI’s for Marketing, aligning with Sales and Company goals.

Maintain a marketing calendar to include important dates within the industry, competitors, company promotions, vendor events, etc.

Manage and facilitate the completion of all Marketing Department duties, including content creation, data research, e‑mail campaigns, photography, videography, etc.

Requirements

Minimum of 3‑5 years marketing experience.

Bachelor’s Degree preferred with a focus in Marketing and/or Business Administration.

Previous supervisory experience, positive leadership, and management skills.

Must be able to multitask, problem solve, and easily adapt to changing situations.

Proficient with applications specific to Marketing and systems, including Word and Excel.

Communication skills, both verbal and written, listening, and problem‑solving skills are a must.

Must successfully work individually and as part of a team positively and professionally.

Experience in content generation for all facets, including digital, social, print, web, etc.

Knowledge and proficiency in Social Studio or other content management systems.

Experience effectively managing a variety of marketing projects and timelines meeting goals with both quality and timeliness.

Microsoft Office and Adobe Creative Cloud preferred proficiency.

Positive attitude with a desire to go above and beyond expectations is key to the success of this role.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

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