Beauty Co-Lab
About the Company
Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience-first, full-funnel and omni-channel strategies to deliver against L’Oréal's mission: Create the Beauty that moves the world. For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to creating beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
The Opportunity The Search Team culture is characterized by collaboration, innovation, and a shared passion for data-driven marketing. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access to specialized knowledge and resources such as training, development, best practices, tools, and collaboration.
The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map. The role requires a strong attention to detail, effective task completion, and serving as a central point of contact for the team to facilitate communication and information sharing.
Responsibilities
Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement and implement optimizations to ensure campaigns meet or exceed goals.
Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
Billing: Lead the team in monthly billing and reconciliation processes and protocols.
Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
Quality Assurance: Act as a quality assurance check on all paid search account management deliverables.
Training: Facilitate training and onboarding of new teammates, ensuring they can handle tasks independently in the future.
Delegating per Roles/Responsibilities: Clearly define boundaries between team roles to maximize utilization through delegation.
Mentorship: Conduct recurring 1:1 sessions with teammates to provide guidance on tactical questions and broader career development discussions.
Qualifications
Relevant post-secondary education, training, or equivalent experience.
3+ years of relevant paid search management experience; 1+ years of team management experience.
Demonstrated advanced usage of Google, Bing, Performance Max, and Scripts.
Highly proficient in all Microsoft Office applications.
Hands‑on keyboard experience with Google Ads and Microsoft Ads.
Hands‑on keyboard experience with SA360 and Google Analytics required.
Ability to quickly learn and apply new software and tools.
Ad server experience: Familiar with tracking setups and floodlights, ensuring QA of ad delivery and tracking.
Strong analytical skills and ability to think critically, with a passion for A/B testing (test, learn, scale mindset).
Results‑driven professional with a passion for learning and a desire to succeed in a fast‑paced agency setting.
Strong management, mentoring, coaching, and career/growth facilitation skills with a direct team.
Actively seeks out opportunities to learn and develop new skills.
Enjoys working in a team environment and contributes to a positive team dynamic.
Strong communication and organization skills.
Preferred Certifications
Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads
Compensation & Benefits This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.
Compensation Range:
$50,000—$95,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
#J-18808-Ljbffr
The Opportunity The Search Team culture is characterized by collaboration, innovation, and a shared passion for data-driven marketing. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access to specialized knowledge and resources such as training, development, best practices, tools, and collaboration.
The Manager, Paid Search is responsible for overall leadership and management of paid search marketing campaigns, working with the Associate Director on strategic initiatives and the account testing road map. The role requires a strong attention to detail, effective task completion, and serving as a central point of contact for the team to facilitate communication and information sharing.
Responsibilities
Campaign Management: Lead and oversee the day-to-day management of search campaigns, including keyword optimization, bidding, budgeting, and performance analysis.
Performance Optimization: Continuously monitor and analyze campaign performance to identify areas for improvement and implement optimizations to ensure campaigns meet or exceed goals.
Team Leadership: Collaborate with the junior team to ensure efficient and effective execution of tasks.
Reporting: Prepare and deliver comprehensive performance reports to clients, highlighting key metrics and insights.
Problem Solving: Identify and address potential issues or obstacles, working with team members to find solutions.
Progress Updates: Provide regular updates to the team on project status, highlighting achievements and challenges.
Client and Internal Communication: Serve as a primary point of contact for clients and internal stakeholders, fostering strong relationships and effective communication.
Billing: Lead the team in monthly billing and reconciliation processes and protocols.
Asset Creation: Lead the strategy of all paid search asset creation with a test/learn/scale mindset.
Quality Assurance: Act as a quality assurance check on all paid search account management deliverables.
Training: Facilitate training and onboarding of new teammates, ensuring they can handle tasks independently in the future.
Delegating per Roles/Responsibilities: Clearly define boundaries between team roles to maximize utilization through delegation.
Mentorship: Conduct recurring 1:1 sessions with teammates to provide guidance on tactical questions and broader career development discussions.
Qualifications
Relevant post-secondary education, training, or equivalent experience.
3+ years of relevant paid search management experience; 1+ years of team management experience.
Demonstrated advanced usage of Google, Bing, Performance Max, and Scripts.
Highly proficient in all Microsoft Office applications.
Hands‑on keyboard experience with Google Ads and Microsoft Ads.
Hands‑on keyboard experience with SA360 and Google Analytics required.
Ability to quickly learn and apply new software and tools.
Ad server experience: Familiar with tracking setups and floodlights, ensuring QA of ad delivery and tracking.
Strong analytical skills and ability to think critically, with a passion for A/B testing (test, learn, scale mindset).
Results‑driven professional with a passion for learning and a desire to succeed in a fast‑paced agency setting.
Strong management, mentoring, coaching, and career/growth facilitation skills with a direct team.
Actively seeks out opportunities to learn and develop new skills.
Enjoys working in a team environment and contributes to a positive team dynamic.
Strong communication and organization skills.
Preferred Certifications
Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads
Compensation & Benefits This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. The number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.
Compensation Range:
$50,000—$95,000 USD
Benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
#J-18808-Ljbffr