Abbott
Job Description
RMDx Omni Retail Marketing Manager
Abbott’s Rapid Diagnostics business is a global leader in point-of-care testing solutions. Our BinaxNOW brand delivers rapid, reliable COVID-19 and Flu A/B testing that empowers consumers and retailers with accessible, at-home solutions. We partner with major retailers to ensure category growth and consumer trust.
Location:
Lake Forest, IL
What you’ll do As an Omni Marketing Manager, you will be a key leader on the Infectious Disease Retail Sales & Marketing team, supporting the BinaxNOW portfolio across major U.S. retailers. This role combines retail media, shopper marketing, eCommerce, financial stewardship, and analytics to drive demand, optimize investment, and improve conversion both online and in-store. You will work closely with Sales, Finance, Marketing, Retailers, and Media Partners to deliver measurable business impact.
Key Responsibilities Omni-Channel & Retail Media Leadership
Own retailer search and retail media strategy and execution across priority customers.
Lead direct partnerships with Amazon Ads, CVS Media Exchange (CMX), Walmart Connect (WMC), and Kroger Precision Marketing.
Collaborate with retail media agency to plan, execute, and optimize campaigns across multiple platforms.
Develop media plans across sponsored search, on-platform display, DSP, and emerging retail media capabilities.
Continuously optimize media performance based on KPIs, incrementality, and ROI.
Retail Program Development & Activation
Identify, design, and execute integrated retailer programs that drive awareness, trial, and conversion.
Lead health and wellness initiatives, seasonal health events, and pharmacy-led activations.
Partner with retailers to align programs to shopper, patient, and pharmacist journeys.
In-Store & Display Execution
Lead display development and execution in close partnership with the Sales team.
Oversee display concept development, placement strategy, and post-execution performance analysis.
Ensure strong shelf presence, brand consistency, and compliant execution at retail.
Partner with third‑party brokers to drive in‑store execution of strategic priorities and ensure flawless implementation across retail locations.
Financial Ownership & Budget Management
Own and manage omni‑channel Trade and SG&A budgets.
Partner closely with Finance on forecasting, pacing, accruals, and ROI evaluation.
Ensure disciplined investment decisions tied to clear performance outcomes.
Amazon & eCommerce Support
Active role in the day‑to‑day account management responsibility for Amazon.
Support digital merchandising initiatives, including PDP optimization, content updates, and discoverability improvements.
Bring forward ideas and initiatives to improve conversion, search performance, and category growth.
Digital Shelf & Content Excellence
Play a strategic role in PDP asset strategy, including A+ content, video, and copy.
Ensure digital content is optimized for search, conversion, and regulatory compliance.
Identify and execute brand partnerships that expand reach and relevance within retailer ecosystems.
Measurement, Insights & Reporting
Define, track, and analyze KPIs across all omni‑channel investments.
Connect media and activation performance to sales, ACV, and retailer objectives.
Translate insights into clear, actionable recommendations for Sales leadership and cross‑functional partners.
Education and Experience You’ll Bring Required
5+ years of experience in omni‑channel marketing, retail media, shopper marketing, or eCommerce.
Hands‑on experience with retail media platforms such as Amazon Ads, Walmart Connect, CVS CMX, or Kroger Precision Marketing.
Strong proficiency in Excel, PowerPoint, and data visualization tools (PowerBI).
Preferred
Experience in CPG, healthcare, diagnostics, or regulated consumer categories.
Experience supporting Amazon account management and digital shelf optimization.
Strong communication and presentation skills.
Ability to manage multiple priorities and deliver under tight timelines.
What We Offer At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development , with onboarding programs for new employees and tuition assistance
Financial security
through competitive compensation, incentives and retirement plans
Health care and well‑being programs
including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k)
retirement savings with a generous company match
The stability of a company
with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$113,300.00 – $226,700.00
In specific locations, the pay range may vary from the range posted.
Job family:
Product Management
Division:
ANPD Nutrition Products
Location:
United States > Lake Forest : J55
Additional locations:
Work shift:
Standard
Travel:
Not specified
Medical surveillance:
No
Significant work activities:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf. EEO is the Law link - Español: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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Abbott’s Rapid Diagnostics business is a global leader in point-of-care testing solutions. Our BinaxNOW brand delivers rapid, reliable COVID-19 and Flu A/B testing that empowers consumers and retailers with accessible, at-home solutions. We partner with major retailers to ensure category growth and consumer trust.
Location:
Lake Forest, IL
What you’ll do As an Omni Marketing Manager, you will be a key leader on the Infectious Disease Retail Sales & Marketing team, supporting the BinaxNOW portfolio across major U.S. retailers. This role combines retail media, shopper marketing, eCommerce, financial stewardship, and analytics to drive demand, optimize investment, and improve conversion both online and in-store. You will work closely with Sales, Finance, Marketing, Retailers, and Media Partners to deliver measurable business impact.
Key Responsibilities Omni-Channel & Retail Media Leadership
Own retailer search and retail media strategy and execution across priority customers.
Lead direct partnerships with Amazon Ads, CVS Media Exchange (CMX), Walmart Connect (WMC), and Kroger Precision Marketing.
Collaborate with retail media agency to plan, execute, and optimize campaigns across multiple platforms.
Develop media plans across sponsored search, on-platform display, DSP, and emerging retail media capabilities.
Continuously optimize media performance based on KPIs, incrementality, and ROI.
Retail Program Development & Activation
Identify, design, and execute integrated retailer programs that drive awareness, trial, and conversion.
Lead health and wellness initiatives, seasonal health events, and pharmacy-led activations.
Partner with retailers to align programs to shopper, patient, and pharmacist journeys.
In-Store & Display Execution
Lead display development and execution in close partnership with the Sales team.
Oversee display concept development, placement strategy, and post-execution performance analysis.
Ensure strong shelf presence, brand consistency, and compliant execution at retail.
Partner with third‑party brokers to drive in‑store execution of strategic priorities and ensure flawless implementation across retail locations.
Financial Ownership & Budget Management
Own and manage omni‑channel Trade and SG&A budgets.
Partner closely with Finance on forecasting, pacing, accruals, and ROI evaluation.
Ensure disciplined investment decisions tied to clear performance outcomes.
Amazon & eCommerce Support
Active role in the day‑to‑day account management responsibility for Amazon.
Support digital merchandising initiatives, including PDP optimization, content updates, and discoverability improvements.
Bring forward ideas and initiatives to improve conversion, search performance, and category growth.
Digital Shelf & Content Excellence
Play a strategic role in PDP asset strategy, including A+ content, video, and copy.
Ensure digital content is optimized for search, conversion, and regulatory compliance.
Identify and execute brand partnerships that expand reach and relevance within retailer ecosystems.
Measurement, Insights & Reporting
Define, track, and analyze KPIs across all omni‑channel investments.
Connect media and activation performance to sales, ACV, and retailer objectives.
Translate insights into clear, actionable recommendations for Sales leadership and cross‑functional partners.
Education and Experience You’ll Bring Required
5+ years of experience in omni‑channel marketing, retail media, shopper marketing, or eCommerce.
Hands‑on experience with retail media platforms such as Amazon Ads, Walmart Connect, CVS CMX, or Kroger Precision Marketing.
Strong proficiency in Excel, PowerPoint, and data visualization tools (PowerBI).
Preferred
Experience in CPG, healthcare, diagnostics, or regulated consumer categories.
Experience supporting Amazon account management and digital shelf optimization.
Strong communication and presentation skills.
Ability to manage multiple priorities and deliver under tight timelines.
What We Offer At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development , with onboarding programs for new employees and tuition assistance
Financial security
through competitive compensation, incentives and retirement plans
Health care and well‑being programs
including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k)
retirement savings with a generous company match
The stability of a company
with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$113,300.00 – $226,700.00
In specific locations, the pay range may vary from the range posted.
Job family:
Product Management
Division:
ANPD Nutrition Products
Location:
United States > Lake Forest : J55
Additional locations:
Work shift:
Standard
Travel:
Not specified
Medical surveillance:
No
Significant work activities:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf. EEO is the Law link - Español: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
#J-18808-Ljbffr