BetterHelp is hiring: Editorial Strategist, SEO & Content in Mountain View

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in over 50 countries. Our network of more than 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. At BetterHelp, employee mental health is taken as seriously as our mission, and we invest in wellbeing and professional development.

Remote Work

Yes. We operate on PST and welcome candidates in any time zone. Employees attend our San Jose, CA office up to three times per year plus one company‑wide off‑site for in‑person collaboration. Travel expenses are covered, and reasonable accommodations are provided for those who cannot travel.

Responsibilities

• Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.
• Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.
• Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search‑intent alignment.
• Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.
• Translate SEO insights into prioritized content clusters, briefs, and scalable templates.
• Monitor generative search ecosystems and guide editorial adjustments to maintain visibility.
• Scope, brief, and publish research‑driven content in partnership with Brand and PR.
• Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
• Guide editors and writers on depth, clinical accuracy, readability, and user intent.
• Recommend high‑impact updates, rewrites, or repositioning of underperforming content.
• Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.
• Partner with clinical and legal teams to validate sensitive or high‑risk content.
• Uphold and evolve brand voice and editorial guidelines across all content surfaces.
• Ensure cohesive storytelling across blog, category pages, video scripts, and social content.
• Analyze SEO, engagement, and AI‑visibility metrics to inform editorial improvements.
• Recommend and evaluate tests across headlines, structure, snippets, and metadata.
• Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.
• Recommend landing‑page improvements or new page creation based on performance and competitive analysis.

Qualifications

• 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high‑volume content environment.
• Strong understanding of mental‑health or other sensitive, regulated domains preferred.
• Experience managing an editorial team.
• Demonstrated ability to translate keyword research and search data into editorial strategy.
• Skilled at structuring content for user intent, discoverability, clarity, and authority.
• Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
• Experience working with a CMS (publishing workflows, templates, content modeling, QA).
• Exceptional writing, editing, and narrative‑structuring skills.
• Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
• Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Benefits

• Remote work with regular in‑person bonding experiences sponsored by the company.
• Competitive compensation.
• Holistic perks program (including free therapy, employee wellness, and more).
• Excellent health, dental, and vision coverage.
• 401(k) benefits with employer matching contribution.
• The chance to build something that changes lives – and that people love.
• Any piece of hardware or software that will make you happy and productive.
• An awesome community of co‑workers.

Base salary: $120,000 – $140,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here. Total compensation is based on several factors – including, but not limited to, position type, location, education level, work experience, and certifications.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.