Medium is hiring: Content Creator and Social Media Specialist in Palo Alto

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market. Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt‑aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next‑generation aircraft, the Helix, planned for general release and scalable production in 2025. Mobility is one of the most highly‑valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us. This year, Pivotal will be going to market with The Helix eVTOL aircraft. While we’ve recently been featured on WSJ, CNN, FoxNews and several other media outlets, customers are still becoming familiar with us. We need a storyteller to help audiences across aviation, public safety, and defense understand the people behind Pivotal. We need a content creator capable of telling compelling, relatable narratives around a highly technical product. We need a social savvy person who understands how to get this content and these stories seen by audiences across YouTube, IG, LI, X, FB and our website. Given this, your role involves a strong balance of planning, creativity, and execution. Roles and Responsibilities Social Media Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams Manage daily social marketing activities in partnership with our marketing agency Draft and maintain the content calendar Write copy and select images and videos for posts Determine optimal posting schedule for each social platform Drive the approval process and post content on schedule Engage with each social community to support our sales and marketing goals Capture and interpret metrics; show continuous improvement Coordinate brand messaging and stories with marketing team members Content Creation and Image Capture Contribute to Pivotal overall content strategy and execution Work closely with the event team to capture photos and videos Produce, shoot, capture, and edit in-house content Support website asset selection Support the Head of Marketing in the production of high‑end, broadcast‑quality video Digital Management Manage our digital asset management platform, providing direction and relevant recommendations on sharing content with internal and external stakeholders Manage near‑real‑time intake, sorting, curation, and archival of digital media assets from diverse sources including customers, event attendees, employees, and contractors Keep raw and approved (deployable) assets up to date and accessible Create and maintain a solution for long‑term cold storage Assist with and provide access to internal asset requests Additional Responsibilities Participation in events and customer activities Response to new initiatives that create opportunities for learning and growth for yourself and the company Tl;dr What you will do: Document a day in the life of our flight operations team Highlight the important work our research and development team is doing Capture customer demo flights and flight training Provide visual recaps of our major events and tentpole milestones Post our content to social media; respond/monitor incoming messages Help provide BTS of our major video and photo shoots; provide relevant production and logistical support Work alongside our creative director and graphic designer to elevate what you shoot and edit Attend aerospace themed events across the US; roughly 25% travel required Tell us what creative tools you need to be successful What you will not do: Write drip campaigns or run our CRM Lead our paid media or social media ads (this is a role engineered to create organic growth) Develop an influencer strategy Produce trade shows Design logos, brochures, or one‑sheets Qualifications A portfolio demonstrating relevant experience and aptitude for the role Exposure to B2C and B2B markets preferred Bachelor’s degree and coursework in relevant disciplines Creative talent for storytelling Hands‑on skillset with professional video cameras (still and video) Part 107 Drone License is a plus Strong analytical and modeling skills Effective verbal and written communication skills Attributes aligned with Core Values Demonstrates a proactive safety mindset by embedding safety into daily operations, identifying and mitigating risks through assessments and training, encouraging open dialogue on safety concerns, and continuously improving protocols to ensure a safe work environment. Puts customers at the center of every action by deeply understanding their challenges, delivering exceptional value, and striving to exceed expectations to support their success as our core purpose. Actively seeks and values diverse stakeholder perspectives, builds cross‑functional relationships, and fosters trust through empathetic, fact‑based communication—committing to shared decisions for the greater good. Drives results with clarity and purpose by focusing on what matters most, adapting to change, taking initiative, and owning outcomes while aligning actions with a clear understanding of success at every level. Navigates ambiguity with resilience and bold thinking, challenges the status quo, and combines innovative ideas with practical best practices to overcome obstacles and drive progress. Fosters a high‑performance culture grounded in respect, professionalism, and support—balancing high expectations with a healthy, collaborative environment and being a trusted, dependable teammate. $75,000 - $101,000 a year Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA. Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans. Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. #J-18808-Ljbffr