Primal State Performance GmbH is hiring: SEO & Content Manager (all genders) in

Position SEO & Content Manager (all genders) at Primal State Performance GmbH Location & Compensation Bonn, North Rhine-Westphalia, Germany – €51,000.00‑€75,000.00 per year. Full‑time, Associate level. Overview We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin. Our heartfelt mission: Glow moments that last — for our community and for us as a team. Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us. Responsibilities SEO Strategy & Execution: Own end‑to‑end organic search strategy, from keyword research and competitive analysis to on‑page optimization and E‑E‑A‑T improvements. Steward our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices. AI/LLM Search & Technical SEO: Stay ahead by developing visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and creating content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues. Digital Asset Management (DAM) Ownership: Lead Bynder, shaping taxonomy, metadata, tagging, and governance. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams across the organization. On‑Site Content Optimization: Develop SEO‑informed content structures for PDPs, landing pages, and collections. Ensure quality and alignment through QA, and support Shopify/Bynder updates when needed. Internationalization & Scalability: Build modular content and asset frameworks designed to scale across markets, create localization guidelines, and prepare systems for efficient, seamless international rollouts. Qualifications Fluent English & German (C1‑C2). Additional languages such as French, Dutch, Italian, or Spanish are a strong plus. 3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty and supplement sectors preferred). Strong technical SEO expertise and understanding of organic growth levers. Experience or strong interest in AI/LLM search dynamics. Hands‑on experience with Shopify and digital asset workflows. Experience with DAM platforms (Bynder experience is a strong plus). Highly organized, structured, and detail‑oriented. Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog). Excellent communication skills and ability to collaborate cross‑functionally. Comfortable balancing strategic work with hands‑on execution. Benefits Flexible work hours and smart time tracking. One‑time €500 allowance for home office setup. Choice of Mac or Windows from day one. Glow Card – €50 monthly (≈ €600 per year) to spend on Glow‑25 products. Learning time and personal development support. 40 % discount on the entire product range. 30 vacation days + 1 personal holiday + up to 10 unpaid days off. New Year’s Eve off. Company health insurance reimbursement up to €600 per year. After probation, €600 toward pension plan plus up to 20 % match. Access to discounts and special offers from partner brands. Glow‑25 merchandise. Recognized as a Top Company on Kununu for five consecutive years. Apply Don’t hesitate! Especially if you’re a woman or from an underrepresented group. We welcome a diverse range of perspectives. Even if you don’t meet every requirement, apply anyway. Job Details Seniority level: Associate Employment type: Full‑time Job function: Marketing Industries: Food and Beverage Services #J-18808-Ljbffr