General Mills
Retail Sales Lead - Northern California
General Mills, San Jose, California, United States, 95199
OVERVIEW
The Retail Sales Lead (RSL) leads, motivates, and develops a team of field sales representatives within an assigned geographic area to successfully sell and merchandise displays, and implement retail distribution priorities. You will ensure consistent communication between our direct customer teams and retail organization, collaborate with internal customer teams and external broker partners, and manage resource deployment.
Candidates in this role must be located or willing to relocate to the San Francisco, Oakland, San Jose, or Sacramento areas.
KEY ACCOUNTABILITIES PROBLEM SOLVING & ANALYTICS
Analyze data to develop selling strategies and tactics for field sales representatives to drive incremental sales with key customers
SELLING EXPERTISE & LEADERSHIP
Effectively lead and execute National Retail Organization (NRO) retail priorities, including training, management, and directional support to field sales representatives
Responsible for delivering business strategies, display plans, new product execution, established distribution, shelving, and merchandising priorities to field sales representatives
Collaborate with Retail Customer/Area Manager (RCM/RAM) to develop account & market-based retail business plans aligning retail execution with General Mills’ priorities and account specific needs
Average of 3 days per week in the field working with retail sales representatives, performing store audits & meeting with customer account teams
Varies by location: As the NRO point‑of‑contact (POC), meet with customer account teams on a frequent basis and review short‑term/long‑term promotional plans to develop retail executional strategies and tactics supporting key events
Lead, motivate and develop 14 Retail Sales Representatives (RSR) to build an effective retail team
Monitor and coach RSRs through work‑withs, individual skills development plans, and provide performance feedback
Strive to attain a minimum of 4 work‑withs per year, as appropriately needed, with each RSR
Interview and hire RSR candidates with the right skills and motivation to represent General Mills
EXECUTIONAL EXCELLENCE
Take personal accountability and ownership for results, and deeply understand customer needs
Understand GMI products, categories, and brand priorities and how to link those to store opportunities
Effectively deploy retail resources to support General Mill’s strategic business plans
Effectively manage team coverage against the retail deployment model to ensure RSRs are efficiently operating within an assigned territory
Collaborate and provide direction to third‑party partners to meet key account priorities (i.e. merchandising programs, new item surges and open territory coverage, point‑of‑sale executions)
Partner with Customer Teams to set objectives to align on priorities for RSRs to drive distribution and merchandising
Ensuring support materials are provided to RSRs (i.e. new item code numbers, direction on new item shelf‑placement, updated distribution list)
Monitor and provide feedback on aligned priorities
LEADERSHIP BEHAVIORS
Model GMI Leadership behaviors to foster an inclusive environment and embrace a learning mindset and demonstrate personal accountability
MINIMUM QUALIFICATIONS
Bachelor’s Degree required
At least 3‑4 years relevant experience
Must live within prescribed market area or be willing to relocate
Willingness and availability to travel overnight 5–10 nights per month to support RSRs in the field during work‑withs
Passion to sell/represent General Mills and our top consumer food brands
Must be proficient in Microsoft Excel and PowerPoint and able to use tablets (e.g., iPad)
Demonstrated critical thinking skills and results orientation
Strong interpersonal and communication skills with internal and external partners
Ability to build partnerships with key decision makers across and throughout an organization
Strong problem‑solving, analytical, influencing, and negotiation skills
Demonstrated ability to lead, develop, train, motivate, and provide clear direction to a team
US work authorization and valid driver’s license with satisfactory driving record
Physical requirements
Must be able to move a minimum of 20 pounds while using appropriate techniques and safety rules
Prolonged movement is required
PREFERRED QUALIFICATIONS
Prior experience using internal or external data sources (e.g., Nielsen, IRI, CPM, sales data)
Prior people management experience
Relevant industry experience in sales or retail account management
Willingness to relocate for future GMI career opportunities
Bilingual
ADDITIONAL CONSIDERATIONS
Applicants must be currently authorized to work in the U.S.; General Mills will not sponsor applicants for a U.S. work visa
International relocation (outside of the US) will not be considered
COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Salary Range The salary range for this position is $81,000.00 – $121,700.00 per year. General Mills offers a competitive Total Rewards package focusing on overall well‑being, including health benefits, retirement, time‑off programs, and more.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
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Candidates in this role must be located or willing to relocate to the San Francisco, Oakland, San Jose, or Sacramento areas.
KEY ACCOUNTABILITIES PROBLEM SOLVING & ANALYTICS
Analyze data to develop selling strategies and tactics for field sales representatives to drive incremental sales with key customers
SELLING EXPERTISE & LEADERSHIP
Effectively lead and execute National Retail Organization (NRO) retail priorities, including training, management, and directional support to field sales representatives
Responsible for delivering business strategies, display plans, new product execution, established distribution, shelving, and merchandising priorities to field sales representatives
Collaborate with Retail Customer/Area Manager (RCM/RAM) to develop account & market-based retail business plans aligning retail execution with General Mills’ priorities and account specific needs
Average of 3 days per week in the field working with retail sales representatives, performing store audits & meeting with customer account teams
Varies by location: As the NRO point‑of‑contact (POC), meet with customer account teams on a frequent basis and review short‑term/long‑term promotional plans to develop retail executional strategies and tactics supporting key events
Lead, motivate and develop 14 Retail Sales Representatives (RSR) to build an effective retail team
Monitor and coach RSRs through work‑withs, individual skills development plans, and provide performance feedback
Strive to attain a minimum of 4 work‑withs per year, as appropriately needed, with each RSR
Interview and hire RSR candidates with the right skills and motivation to represent General Mills
EXECUTIONAL EXCELLENCE
Take personal accountability and ownership for results, and deeply understand customer needs
Understand GMI products, categories, and brand priorities and how to link those to store opportunities
Effectively deploy retail resources to support General Mill’s strategic business plans
Effectively manage team coverage against the retail deployment model to ensure RSRs are efficiently operating within an assigned territory
Collaborate and provide direction to third‑party partners to meet key account priorities (i.e. merchandising programs, new item surges and open territory coverage, point‑of‑sale executions)
Partner with Customer Teams to set objectives to align on priorities for RSRs to drive distribution and merchandising
Ensuring support materials are provided to RSRs (i.e. new item code numbers, direction on new item shelf‑placement, updated distribution list)
Monitor and provide feedback on aligned priorities
LEADERSHIP BEHAVIORS
Model GMI Leadership behaviors to foster an inclusive environment and embrace a learning mindset and demonstrate personal accountability
MINIMUM QUALIFICATIONS
Bachelor’s Degree required
At least 3‑4 years relevant experience
Must live within prescribed market area or be willing to relocate
Willingness and availability to travel overnight 5–10 nights per month to support RSRs in the field during work‑withs
Passion to sell/represent General Mills and our top consumer food brands
Must be proficient in Microsoft Excel and PowerPoint and able to use tablets (e.g., iPad)
Demonstrated critical thinking skills and results orientation
Strong interpersonal and communication skills with internal and external partners
Ability to build partnerships with key decision makers across and throughout an organization
Strong problem‑solving, analytical, influencing, and negotiation skills
Demonstrated ability to lead, develop, train, motivate, and provide clear direction to a team
US work authorization and valid driver’s license with satisfactory driving record
Physical requirements
Must be able to move a minimum of 20 pounds while using appropriate techniques and safety rules
Prolonged movement is required
PREFERRED QUALIFICATIONS
Prior experience using internal or external data sources (e.g., Nielsen, IRI, CPM, sales data)
Prior people management experience
Relevant industry experience in sales or retail account management
Willingness to relocate for future GMI career opportunities
Bilingual
ADDITIONAL CONSIDERATIONS
Applicants must be currently authorized to work in the U.S.; General Mills will not sponsor applicants for a U.S. work visa
International relocation (outside of the US) will not be considered
COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
Salary Range The salary range for this position is $81,000.00 – $121,700.00 per year. General Mills offers a competitive Total Rewards package focusing on overall well‑being, including health benefits, retirement, time‑off programs, and more.
Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.
#J-18808-Ljbffr