Louisiana First News
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Strategic Account Manager
role at
Louisiana First News
Louisiana First News is looking for a driven, strategic, and collaborative Strategic Account Manager – Digital to join our Baton Rouge sales team.
In this role, you’ll partner closely with our Account Executives to support new business development, grow existing accounts, and elevate the team's digital expertise. As our lead digital specialist, you’ll work hand‑in‑hand with Sales Managers and the Director of Sales to help us meet and exceed our digital revenue goals.
What You’ll Do
Develop and execute digital sales strategies that exceed revenue targets
Identify high-potential categories and create compelling prospecting approaches for the sales team
Conduct client discovery meetings and perform data analysis to provide clear, actionable insights and both short- and long-term digital recommendations
Evaluate KPIs, monitor and optimize campaign performance, and communicate results clearly to ensure advertisers receive maximum value
Take complex digital strategies and simplify them into concepts clients and AEs can easily understand
Build and maintain strong client relationships in collaboration with Account Executives
Drive new business efforts and grow existing accounts
Support the training and development of sales team members to strengthen their digital knowledge
Perform other duties as assigned
What We’re Looking For
3+ years of digital sales experience (digital sales management experience a plus)
Proven experience in digital video strategy, including OTT and CTV
Demonstrated success running digital campaigns across display, email, social, audio streaming, search, and more
A natural coach and mentor with the ability to identify developmental needs and help others grow
Experience with Google Analytics preferred
Fluency in English with excellent written and verbal communication skills
A valid driver’s license, acceptable driving record, and reliable transportation
Exceptional time-management skills and the ability to balance the needs of multiple Account Executives and clients with strong attention to detail
Why Join Us? This is an opportunity to be a part of shaping the digital success of Louisiana First News in one of the most competitive media markets in Louisiana. You’ll be part of a collaborative, energetic team that works hard, wins together, and celebrates success.
Seniority Level
Associate
Employment Type
Full‑time
Job Function
Sales and Consulting
Industry
Broadcast Media Production and Distribution
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
#J-18808-Ljbffr
Strategic Account Manager
role at
Louisiana First News
Louisiana First News is looking for a driven, strategic, and collaborative Strategic Account Manager – Digital to join our Baton Rouge sales team.
In this role, you’ll partner closely with our Account Executives to support new business development, grow existing accounts, and elevate the team's digital expertise. As our lead digital specialist, you’ll work hand‑in‑hand with Sales Managers and the Director of Sales to help us meet and exceed our digital revenue goals.
What You’ll Do
Develop and execute digital sales strategies that exceed revenue targets
Identify high-potential categories and create compelling prospecting approaches for the sales team
Conduct client discovery meetings and perform data analysis to provide clear, actionable insights and both short- and long-term digital recommendations
Evaluate KPIs, monitor and optimize campaign performance, and communicate results clearly to ensure advertisers receive maximum value
Take complex digital strategies and simplify them into concepts clients and AEs can easily understand
Build and maintain strong client relationships in collaboration with Account Executives
Drive new business efforts and grow existing accounts
Support the training and development of sales team members to strengthen their digital knowledge
Perform other duties as assigned
What We’re Looking For
3+ years of digital sales experience (digital sales management experience a plus)
Proven experience in digital video strategy, including OTT and CTV
Demonstrated success running digital campaigns across display, email, social, audio streaming, search, and more
A natural coach and mentor with the ability to identify developmental needs and help others grow
Experience with Google Analytics preferred
Fluency in English with excellent written and verbal communication skills
A valid driver’s license, acceptable driving record, and reliable transportation
Exceptional time-management skills and the ability to balance the needs of multiple Account Executives and clients with strong attention to detail
Why Join Us? This is an opportunity to be a part of shaping the digital success of Louisiana First News in one of the most competitive media markets in Louisiana. You’ll be part of a collaborative, energetic team that works hard, wins together, and celebrates success.
Seniority Level
Associate
Employment Type
Full‑time
Job Function
Sales and Consulting
Industry
Broadcast Media Production and Distribution
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
#J-18808-Ljbffr