Whirlpool, Inc.
Brand Analyst, Commercial Laundry
Whirlpool, Inc., Benton Harbor, Michigan, United States, 49022
## Brand Analyst, Commercial LaundryBenton Harbor,Michigan,USA## **This role in summary**We are currently seeking qualified candidates for the Brand Analyst role on the Commercial Laundry marketing team.
The Commercial Laundry (CL) business unit is tasked with delivering high growth, high margin performance that outpaces the traditional core business.
This role will be a critical member of Launch Business Teams responsible for influencing cross-functionally and creating go-to-market plans that deliver preference for our brands and products.
The role will report to the CL Brand & Product Marketing Director.## **Your responsibilities will include*** Lead creative support programs that include on-brand messaging, product/feature photography and videos, point of purchase materials, and post purchase materials.* Work closely with Launch Business Teams to execute a seamless go-to-market strategy with initiatives that can be tracked and measured.* Ensure digital ecosystem excellence through enhancement and maintenance of .com sites, customer communication portal, and customer learning management system.* Strengthen marketing collaboration with the internal product and sales teams, agency partners, and key customers.* Present marketing plans, updates, and results regularly to both internal and external stakeholders.## **Minimum requirements*** Bachelor’s degree* 1+ years of experience in one or more of the following: brand or shopper marketing, product development, media, eCommerce, or sales## **Preferred skills and experiences*** Bachelor’s degree in business or marketing* Experience partnering with agencies to deliver marketing assets and campaigns* Excellent written, verbal, and visual communication skills* Demonstrated ownership, both individual and shared, to achieve results* Ability to adapt quickly to a changing environment, strong resilience to overcome challenges, and manage multiple priorities and stakeholders* Proven time, budget, and project management skillsRSRWH## **What we offer**Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day.
We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.Years of experience* Less than 2 years* 2 - 4 years* 4 - 8 years* 8+ yearsTop skillsBudgetingAnalysisAdvertisingData Privacy AgreementYou acknowledge you have reviewed our . We will automatically create a candidate profile for you using information in your CV. We may supplement your profile from publicly available business networks, like LinkedIn.
We use matching algorithms to recommend positions to you or to highlight your application for recruiters with open positions suited to your skills. However, you are free to manually search and apply for all available positions.
By submitting your CV, you consent to receive communications about current and future roles that we think you may be interested in, even after an unsuccessful application. You may unsubscribe at any time. See our
for more information about your privacy rights. #J-18808-Ljbffr
The Commercial Laundry (CL) business unit is tasked with delivering high growth, high margin performance that outpaces the traditional core business.
This role will be a critical member of Launch Business Teams responsible for influencing cross-functionally and creating go-to-market plans that deliver preference for our brands and products.
The role will report to the CL Brand & Product Marketing Director.## **Your responsibilities will include*** Lead creative support programs that include on-brand messaging, product/feature photography and videos, point of purchase materials, and post purchase materials.* Work closely with Launch Business Teams to execute a seamless go-to-market strategy with initiatives that can be tracked and measured.* Ensure digital ecosystem excellence through enhancement and maintenance of .com sites, customer communication portal, and customer learning management system.* Strengthen marketing collaboration with the internal product and sales teams, agency partners, and key customers.* Present marketing plans, updates, and results regularly to both internal and external stakeholders.## **Minimum requirements*** Bachelor’s degree* 1+ years of experience in one or more of the following: brand or shopper marketing, product development, media, eCommerce, or sales## **Preferred skills and experiences*** Bachelor’s degree in business or marketing* Experience partnering with agencies to deliver marketing assets and campaigns* Excellent written, verbal, and visual communication skills* Demonstrated ownership, both individual and shared, to achieve results* Ability to adapt quickly to a changing environment, strong resilience to overcome challenges, and manage multiple priorities and stakeholders* Proven time, budget, and project management skillsRSRWH## **What we offer**Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day.
We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.Years of experience* Less than 2 years* 2 - 4 years* 4 - 8 years* 8+ yearsTop skillsBudgetingAnalysisAdvertisingData Privacy AgreementYou acknowledge you have reviewed our . We will automatically create a candidate profile for you using information in your CV. We may supplement your profile from publicly available business networks, like LinkedIn.
We use matching algorithms to recommend positions to you or to highlight your application for recruiters with open positions suited to your skills. However, you are free to manually search and apply for all available positions.
By submitting your CV, you consent to receive communications about current and future roles that we think you may be interested in, even after an unsuccessful application. You may unsubscribe at any time. See our
for more information about your privacy rights. #J-18808-Ljbffr