BraunAbility group
Senior Manager, Website Strategy & Experience
BraunAbility group, Indiana, Pennsylvania, us, 15705
Senior Manager, Website Strategy & Experience page is loaded## Senior Manager, Website Strategy & Experiencelocations:
Winamac, INtime type:
Full timeposted on:
Posted 2 Days Agojob requisition id:
R-102325**Job Description:****Job Description:**
The Senior Manager, Website Strategy & Experience, is a leader responsible for shaping and executing our digital customer experience across all web properties as well as direct involvement in website management, analytics, and UX/UI design. The Senior Manager guides the vision and roadmap for website strategy, ensuring our platforms anticipate market trends, leverage emerging technologies, and deliver seamless, personalized experiences. The Senior Manager partners cross-functionally to deliver digital transformation, optimize customer journeys, and champion continuous improvement in web strategy and execution. This role also oversees website UX/UI design, directly managing a UX/UI Designer to ensure best-in-class user experiences.**Essential Functions:****Strategic Leadership:*** Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities.* Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency.* Champion innovation in website architecture, personalization, and omnichannel integration.**Customer Experience & UX/UI Ownership:*** Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint.* Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences.* Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback.* Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions.* Manage external development team responsible for website maintenance and new feature implementation.**Website Management & Futureproofing:*** Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing.* Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability.* Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements.**Cross-Functional Collaboration:*** Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs.* Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion.**SEO & Content Marketing:*** Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility.**Analytics & Reporting:*** Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement.**Knowledge, Skills, Abilities:*** Strategic vision and ability to set and execute long-term digital strategies in complex organizations* Proven experience collaborating across cross-functional teams* Track record of driving innovation in digital customer experience, web technologies, and digital transformation* Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices* Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies* Experience managing and developing UX/UI designers or similar creative roles* Proficiency in web programs, including enterprise CMS platforms. Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA.* Strong verbal and written communication skills* Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment* Experience managing development teams and web designers* Change agent with experience in leading organizational change and digital adoption**Minimum Requirements:*** Bachelor’s degree required; Master’s degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field)* 8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design* Experience with enterprise-level digital transformation projects* Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives* B2C and B2B experience preferredBraunAbility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr
Winamac, INtime type:
Full timeposted on:
Posted 2 Days Agojob requisition id:
R-102325**Job Description:****Job Description:**
The Senior Manager, Website Strategy & Experience, is a leader responsible for shaping and executing our digital customer experience across all web properties as well as direct involvement in website management, analytics, and UX/UI design. The Senior Manager guides the vision and roadmap for website strategy, ensuring our platforms anticipate market trends, leverage emerging technologies, and deliver seamless, personalized experiences. The Senior Manager partners cross-functionally to deliver digital transformation, optimize customer journeys, and champion continuous improvement in web strategy and execution. This role also oversees website UX/UI design, directly managing a UX/UI Designer to ensure best-in-class user experiences.**Essential Functions:****Strategic Leadership:*** Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities.* Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency.* Champion innovation in website architecture, personalization, and omnichannel integration.**Customer Experience & UX/UI Ownership:*** Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint.* Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences.* Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback.* Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions.* Manage external development team responsible for website maintenance and new feature implementation.**Website Management & Futureproofing:*** Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing.* Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability.* Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements.**Cross-Functional Collaboration:*** Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs.* Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion.**SEO & Content Marketing:*** Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility.**Analytics & Reporting:*** Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement.**Knowledge, Skills, Abilities:*** Strategic vision and ability to set and execute long-term digital strategies in complex organizations* Proven experience collaborating across cross-functional teams* Track record of driving innovation in digital customer experience, web technologies, and digital transformation* Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices* Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies* Experience managing and developing UX/UI designers or similar creative roles* Proficiency in web programs, including enterprise CMS platforms. Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA.* Strong verbal and written communication skills* Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment* Experience managing development teams and web designers* Change agent with experience in leading organizational change and digital adoption**Minimum Requirements:*** Bachelor’s degree required; Master’s degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field)* 8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design* Experience with enterprise-level digital transformation projects* Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives* B2C and B2B experience preferredBraunAbility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr