Digital Optimization Manager
AllianceBernstein L.P., Nashville, Tennessee, United States, 37247
Digital Optimization Manager page is loaded## Digital Optimization Managerlocations:
Nashville, Tennesseetime type:
Full timeposted on:
Posted Todayjob requisition id:
R0016887**Who You'll Work With:****Client Group Overview**The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:* **Sales & Client Services** works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth* **Business Development** is a conduit to the firm’s investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education* **Product Strategy & Development** designs, develops and manages the firm’s global lineup of investment services and considers clients’ evolving needs to identify new opportunities* **Marketing** promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events* **Business Transformation** looks to evolve and scale our business, leveraging digital and data, to drive top-line growth and improve profitability**What You'll Do:**We believe that what works today, might not work tomorrow; that technology is not a silver bullet and operationalizing technology is where the rubber meets the road; that insights are part science AND part art; that disproving a hypothesis is as important as proving it; and that a digital ecosystem is a living entity and is never done. We are looking for a strategic mind with a passion for digital to continually optimize the B2B Digital Experience and deliver measurable business value.The marketing technology stack has accelerated in recent years with the addition of Marketo and Adobe Marketing Cloud (Experience Manager, Target, Analytics) alongside a build out of Salesforce CRM. With the availability of integrated data across these platforms, continuous improvement must be operationalized. This role helps in that mission.The Digital Optimization Manager will be responsible for the planning and execution of a data-informed content strategy that enhances our organize SEO and AI search results, we well as promote best practices across all digital channel delivery.
This role sits within the Digital Marketing and Operations Team, specifically with the Strategy Delivery arm, which is collectively responsible for management, requirements and on time delivery of global marketing digital efforts. The candidate will interact with internal Marketing teams, Editorial, Creative & UX, Digital Agencies and Vendors, Digital Development, IT, and Global Brand to define, align and execute against a learning agenda designed to continually optimize and personalize the digital experience to achieve business objectives.**What We're Looking For:*** **Partner with Channel Marketing Teams:** Serve as a trusted advisor to regional and global marketing partners, embedding digital expertise into campaign planning, execution, and optimization.* **Project Ownership:** Independently plan, coordinate, and lead concurrent campaign and alignment projects, ensuring stakeholder needs are met and digital opportunities are fully leveraged.* **Platform Optimization:** Execute and optimize initiatives across platforms including Adobe Experience Manager (AEM), BrightEdge, Adobe Analytics, Marketo, and Hearsay.* **SEO and Analytics:** Drive search optimization strategies and use web analytics to uncover insights, measure performance, and recommend actionable improvements.* **Data Driven Decision Making:** Use a mix of qualitative, quantitative, and competitor data to guide marketing stakeholders in campaign decisions.
Connecting and reviewing data to tell a story, pointing out trends and reporting out on the success of a campaign and/or channel performance* **Influence Without Authority:** Build strong relationships across functions and levels, influencing stakeholders in a large, matrixed environment without direct authority.* **Cross-Functional Collaboration:** Partner across Content, Creative, UX, Development, IT, and Brand to ensure digital technology is seamlessly integrated into broader marketing strategies.* **Testing and Learning:** Lead A/B testing and optimization initiatives; document results, share learnings, and drive continuous improvement across teams.* **Capability Enhancement:** Identify and implement opportunities to improve AB’s digital marketing maturity, from personalization strategies to new platform features.* **Innovation:** Monitor digital and marketing technology trends, conducting competitive analysis to maintain AB’s digital maturity snapshot and identify opportunities for innovation.**Qualifications & Key Attributes*** 3–5 years of experience in digital marketing, digital optimization, or related functions.* Proactive team player with strong initiative and independent problem-solving skills.* Proven track record of independently driving projects and leading stakeholder meetings.* Proficiency in SEO optimization, website analytics, and Adobe Experience Manager (AEM).* Experience working in a large, matrixed organization.* Strong presentation and influencing skills with senior stakeholders.* Proven success in influencing stakeholders without direct authority.* Strong critical thinking and analytical skills; comfort navigating complexity.* Ability to balance strategic mindset with tactical execution, adapting quickly to changing needs.* Excellent communication and relationship-building skills across functions.* Passion for data, curiosity, and a continuous improvement mindset.**About AB**AllianceBernstein (AB) is a global investment-management firm providing industry-leading research and investment solutions through a combination of innovation, intellectual curiosity and relentless ingenuity. We offer high-quality research and diversified investment services to institutional and individual investors worldwide. Our clients include some of the world's top institutions as well as private-wealth clients and retail investors. Through close partnerships with our clients, we collaborate on investment strategies across regions and sectors to inspire innovative thinking and deliver superior outcomes.
We invest in our people and in the communities in which we operate, and we celebrate our diversity to showcase what makes us unique. We offer our talent the opportunity to grow professionally while working on cutting-edge ideas and outcomes in a global culture that operates as a tight-knit community.
If you're ready to innovate and grow your career, join us.Nashville, TennesseeWe are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 51 locations operating in 25 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work.Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us!*AB does not discriminate against any employee or applicant for employment on the basis of race, color, religion, creed,
ancestry, national origin, sex, age, disability, marital #J-18808-Ljbffr
Nashville, Tennesseetime type:
Full timeposted on:
Posted Todayjob requisition id:
R0016887**Who You'll Work With:****Client Group Overview**The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:* **Sales & Client Services** works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth* **Business Development** is a conduit to the firm’s investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education* **Product Strategy & Development** designs, develops and manages the firm’s global lineup of investment services and considers clients’ evolving needs to identify new opportunities* **Marketing** promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events* **Business Transformation** looks to evolve and scale our business, leveraging digital and data, to drive top-line growth and improve profitability**What You'll Do:**We believe that what works today, might not work tomorrow; that technology is not a silver bullet and operationalizing technology is where the rubber meets the road; that insights are part science AND part art; that disproving a hypothesis is as important as proving it; and that a digital ecosystem is a living entity and is never done. We are looking for a strategic mind with a passion for digital to continually optimize the B2B Digital Experience and deliver measurable business value.The marketing technology stack has accelerated in recent years with the addition of Marketo and Adobe Marketing Cloud (Experience Manager, Target, Analytics) alongside a build out of Salesforce CRM. With the availability of integrated data across these platforms, continuous improvement must be operationalized. This role helps in that mission.The Digital Optimization Manager will be responsible for the planning and execution of a data-informed content strategy that enhances our organize SEO and AI search results, we well as promote best practices across all digital channel delivery.
This role sits within the Digital Marketing and Operations Team, specifically with the Strategy Delivery arm, which is collectively responsible for management, requirements and on time delivery of global marketing digital efforts. The candidate will interact with internal Marketing teams, Editorial, Creative & UX, Digital Agencies and Vendors, Digital Development, IT, and Global Brand to define, align and execute against a learning agenda designed to continually optimize and personalize the digital experience to achieve business objectives.**What We're Looking For:*** **Partner with Channel Marketing Teams:** Serve as a trusted advisor to regional and global marketing partners, embedding digital expertise into campaign planning, execution, and optimization.* **Project Ownership:** Independently plan, coordinate, and lead concurrent campaign and alignment projects, ensuring stakeholder needs are met and digital opportunities are fully leveraged.* **Platform Optimization:** Execute and optimize initiatives across platforms including Adobe Experience Manager (AEM), BrightEdge, Adobe Analytics, Marketo, and Hearsay.* **SEO and Analytics:** Drive search optimization strategies and use web analytics to uncover insights, measure performance, and recommend actionable improvements.* **Data Driven Decision Making:** Use a mix of qualitative, quantitative, and competitor data to guide marketing stakeholders in campaign decisions.
Connecting and reviewing data to tell a story, pointing out trends and reporting out on the success of a campaign and/or channel performance* **Influence Without Authority:** Build strong relationships across functions and levels, influencing stakeholders in a large, matrixed environment without direct authority.* **Cross-Functional Collaboration:** Partner across Content, Creative, UX, Development, IT, and Brand to ensure digital technology is seamlessly integrated into broader marketing strategies.* **Testing and Learning:** Lead A/B testing and optimization initiatives; document results, share learnings, and drive continuous improvement across teams.* **Capability Enhancement:** Identify and implement opportunities to improve AB’s digital marketing maturity, from personalization strategies to new platform features.* **Innovation:** Monitor digital and marketing technology trends, conducting competitive analysis to maintain AB’s digital maturity snapshot and identify opportunities for innovation.**Qualifications & Key Attributes*** 3–5 years of experience in digital marketing, digital optimization, or related functions.* Proactive team player with strong initiative and independent problem-solving skills.* Proven track record of independently driving projects and leading stakeholder meetings.* Proficiency in SEO optimization, website analytics, and Adobe Experience Manager (AEM).* Experience working in a large, matrixed organization.* Strong presentation and influencing skills with senior stakeholders.* Proven success in influencing stakeholders without direct authority.* Strong critical thinking and analytical skills; comfort navigating complexity.* Ability to balance strategic mindset with tactical execution, adapting quickly to changing needs.* Excellent communication and relationship-building skills across functions.* Passion for data, curiosity, and a continuous improvement mindset.**About AB**AllianceBernstein (AB) is a global investment-management firm providing industry-leading research and investment solutions through a combination of innovation, intellectual curiosity and relentless ingenuity. We offer high-quality research and diversified investment services to institutional and individual investors worldwide. Our clients include some of the world's top institutions as well as private-wealth clients and retail investors. Through close partnerships with our clients, we collaborate on investment strategies across regions and sectors to inspire innovative thinking and deliver superior outcomes.
We invest in our people and in the communities in which we operate, and we celebrate our diversity to showcase what makes us unique. We offer our talent the opportunity to grow professionally while working on cutting-edge ideas and outcomes in a global culture that operates as a tight-knit community.
If you're ready to innovate and grow your career, join us.Nashville, TennesseeWe are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 51 locations operating in 25 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work.Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us!*AB does not discriminate against any employee or applicant for employment on the basis of race, color, religion, creed,
ancestry, national origin, sex, age, disability, marital #J-18808-Ljbffr