Lula, Inc
Digital Enablement Specialist (Business Development Representative)
Lula, Inc, Overland Park, Kansas, United States, 66213
Company:
Lula Commerce Location:
Remote Department:
Sales Reports To:
Head of Sales
About Lula Commerce: Lula Commerce is transforming everyday retail through the first digital commerce suite built specifically for convenience stores and retailers. As a leading provider of digital commerce solutions for the convenience retail industry, Lula Commerce empowers stores to modernize their operations and unlock new revenue streams. Our all-in-one platform combines inventory management, customer engagement, and business intelligence tools to help retailers streamline operations and drive growth. Today, Lula Commerce powers over 2,000+ retail locations nationwide, connecting them to major marketplaces like DoorDash, Uber Eats, and Grubhub while enabling their own first-party e-commerce channels.
For more information, visit www.lulacommerce.com
Role Overview: Lula Commerce is seeking a tech-savvy and proactive Digital Enablement Specialist to fuel our sales pipeline through innovative, AI-powered prospecting and outreach. In this modern Business Development Representative (BDR) role, you will focus on top-of-funnel sales activities—identifying and engaging prospective convenience store partners through digital channels, creative campaigns, and data-driven strategies.
You’ll play a critical part in connecting independent convenience store owners, franchisees, and enterprise prospects with Lula’s platform, helping them discover how our solutions can transform their businesses. This role goes beyond traditional cold-calling; we’re looking for a digitally fluent professional who can leverage the latest tools (including AI) to research prospects, personalize communications, and generate high-quality leads. If you’re an entrepreneurial self-starter excited about using technology and creativity to drive growth, this role offers the opportunity to shape how Lula Commerce attracts and engages the next wave of customers.
Key Responsibilities:
Outbound Prospecting:
Proactively source and identify potential convenience store and retail partners (independent stores, franchisees, and enterprise chains) through research and use of digital tools. Build prospect lists leveraging resources like industry databases, LinkedIn, and AI-powered research tools.
Multi-Channel Outreach:
Execute personalized outreach campaigns across email, phone, social media, and other digital channels to initiate conversations with prospects. Use AI tools (e.g., generative AI for email drafting and social outreach) to tailor messaging that resonates with each prospect’s business needs and pain points.
Lead Qualification:
Conduct initial discovery calls or email conversations to assess prospect fit and interest. Qualify inbound inquiries and marketing-generated leads, effectively articulating Lula’s value proposition for convenience retailers.
Pipeline Development:
Nurture interested leads through regular follow-ups, providing additional information and resources to educate prospects about Lula Commerce. Schedule product demos or meetings with senior sales executives for highly qualified leads.
Digital Enablement & Automation:
Manage and optimize sales outreach sequences using automation tools (such as sales engagement platforms or CRM workflows). Continuously experiment with new tools and AI-driven techniques to improve efficiency and response rates (e.g., AI-assisted lead scoring, chatbots for initial outreach, etc.).
Collaboration with Marketing and Sales:
Work closely with the marketing team to align on messaging, target segments, and campaigns (for example, coordinating on email marketing initiatives or content offers for lead generation). Provide feedback on common prospect objections or questions to refine marketing materials and strategy. Team up with the enterprise sales and account executive team to ensure smooth handoff of qualified opportunities and share insights from the frontlines of prospecting.
Data & Reporting:
Track all activities and prospect interactions diligently in the CRM (HubSpot). Monitor outreach metrics (open rates, response rates, conversion rates) and analyze data to identify trends and optimize outreach strategies. Present regular updates on lead pipeline and performance against KPIs (such as number of meetings booked or opportunities created).
Market Research:
Stay informed about the convenience retail industry – including new store openings, franchise expansions, and market trends – to identify opportunities for outreach. Share intelligence on competitor offerings or announcements that you uncover during prospecting to help shape sales positioning.
While this role is primarily digital and remote, occasionally represent Lula Commerce at virtual and in-person events or trade shows (as needed) to assist in lead generation efforts and build industry connections. (Travel for this role is minimal.)
Qualifications:
2+ years of experience in a business development, sales development, or related lead generation role (preferably in B2B SaaS, tech, or retail technology environments).
Proven success in generating and qualifying leads, with a track record of meeting or exceeding targets for appointments, demos, or sales opportunities created.
Digital Outreach Skills:
Hands-on experience with modern sales tools and techniques – including CRM systems (e.g., HubSpot), sales engagement platforms (Outreach, Salesloft or similar), LinkedIn Sales Navigator, and email marketing tools. Ability to leverage social media and other online platforms for prospecting is essential.
AI Proficiency:
Familiarity with AI-driven sales tools or willingness to learn quickly (for example, using AI for prospect research, content generation, or task automation). You actively incorporate technology to work smarter and more efficiently.
Excellent written and verbal communication skills. Able to craft concise, compelling messages for email and social outreach, and comfortable making cold calls to engage prospects in conversation.
Strong organizational and time-management abilities – capable of managing a high volume of leads and follow-ups without letting opportunities slip through the cracks.
Data-driven mindset with the ability to analyze outreach results and adjust tactics accordingly. Proficient in using spreadsheets or basic analytics to interpret campaign performance.
Customer-Centric Approach:
Genuine curiosity and empathy for independent retailers and convenience store owners. You enjoy learning about their challenges and can effectively communicate how Lula Commerce’s solutions address those needs.
Self-motivated, resilient, and adaptable. Comfortable working in a fast-paced startup environment and taking initiative to propose new ideas or approaches to improve our outreach and lead generation.
Comfortable excelling as a fully remote team member, collaborating via video, chat, and other digital communication tools.
Experience in or knowledge of the convenience retail industry or franchise-based businesses is a
plus
(e.g., selling to small businesses, franchise owners, or multi-unit operators).
Impact You'll Have
Empower Retailers:
Give independent store owners the same data superpowers as major chains
Drive Growth:
Your insights will directly impact $100M+ in GMV decisions
Enable Scale:
Build the data foundation supporting our expansion to 10,000+ stores
Create Competitive Advantage:
Transform data from a cost center to a revenue driver
Shape Industry Standards:
Define how convenience retail thinks about and uses data
Why Join Lula Commerce:
Massive Market Opportunity:
Help capture share of an $890B market that's just beginning digital transformation
Proven Traction:
Join a company with strong product-market fit, serving over 2,000 locations.
Impact:
Your work will directly help retailers compete and thrive in the digital age
Culture:
Work with a team of proven leaders from Uber Eats, Otter, Casey's, Amazon, Comcast, and other industry leaders
Compensation & Benefits:
Competitive salary
Meaningful equity participation
Flexible remote work environment
Access to the latest tech tools and stack
Ready to help transform the digital backbone of retail?
If you’re excited about joining Lula Commerce, please reach out: careers@lulacommerce.com
Lula Commerce is an equal opportunity employer committed to building a diverse and inclusive team.
#J-18808-Ljbffr
Lula Commerce Location:
Remote Department:
Sales Reports To:
Head of Sales
About Lula Commerce: Lula Commerce is transforming everyday retail through the first digital commerce suite built specifically for convenience stores and retailers. As a leading provider of digital commerce solutions for the convenience retail industry, Lula Commerce empowers stores to modernize their operations and unlock new revenue streams. Our all-in-one platform combines inventory management, customer engagement, and business intelligence tools to help retailers streamline operations and drive growth. Today, Lula Commerce powers over 2,000+ retail locations nationwide, connecting them to major marketplaces like DoorDash, Uber Eats, and Grubhub while enabling their own first-party e-commerce channels.
For more information, visit www.lulacommerce.com
Role Overview: Lula Commerce is seeking a tech-savvy and proactive Digital Enablement Specialist to fuel our sales pipeline through innovative, AI-powered prospecting and outreach. In this modern Business Development Representative (BDR) role, you will focus on top-of-funnel sales activities—identifying and engaging prospective convenience store partners through digital channels, creative campaigns, and data-driven strategies.
You’ll play a critical part in connecting independent convenience store owners, franchisees, and enterprise prospects with Lula’s platform, helping them discover how our solutions can transform their businesses. This role goes beyond traditional cold-calling; we’re looking for a digitally fluent professional who can leverage the latest tools (including AI) to research prospects, personalize communications, and generate high-quality leads. If you’re an entrepreneurial self-starter excited about using technology and creativity to drive growth, this role offers the opportunity to shape how Lula Commerce attracts and engages the next wave of customers.
Key Responsibilities:
Outbound Prospecting:
Proactively source and identify potential convenience store and retail partners (independent stores, franchisees, and enterprise chains) through research and use of digital tools. Build prospect lists leveraging resources like industry databases, LinkedIn, and AI-powered research tools.
Multi-Channel Outreach:
Execute personalized outreach campaigns across email, phone, social media, and other digital channels to initiate conversations with prospects. Use AI tools (e.g., generative AI for email drafting and social outreach) to tailor messaging that resonates with each prospect’s business needs and pain points.
Lead Qualification:
Conduct initial discovery calls or email conversations to assess prospect fit and interest. Qualify inbound inquiries and marketing-generated leads, effectively articulating Lula’s value proposition for convenience retailers.
Pipeline Development:
Nurture interested leads through regular follow-ups, providing additional information and resources to educate prospects about Lula Commerce. Schedule product demos or meetings with senior sales executives for highly qualified leads.
Digital Enablement & Automation:
Manage and optimize sales outreach sequences using automation tools (such as sales engagement platforms or CRM workflows). Continuously experiment with new tools and AI-driven techniques to improve efficiency and response rates (e.g., AI-assisted lead scoring, chatbots for initial outreach, etc.).
Collaboration with Marketing and Sales:
Work closely with the marketing team to align on messaging, target segments, and campaigns (for example, coordinating on email marketing initiatives or content offers for lead generation). Provide feedback on common prospect objections or questions to refine marketing materials and strategy. Team up with the enterprise sales and account executive team to ensure smooth handoff of qualified opportunities and share insights from the frontlines of prospecting.
Data & Reporting:
Track all activities and prospect interactions diligently in the CRM (HubSpot). Monitor outreach metrics (open rates, response rates, conversion rates) and analyze data to identify trends and optimize outreach strategies. Present regular updates on lead pipeline and performance against KPIs (such as number of meetings booked or opportunities created).
Market Research:
Stay informed about the convenience retail industry – including new store openings, franchise expansions, and market trends – to identify opportunities for outreach. Share intelligence on competitor offerings or announcements that you uncover during prospecting to help shape sales positioning.
While this role is primarily digital and remote, occasionally represent Lula Commerce at virtual and in-person events or trade shows (as needed) to assist in lead generation efforts and build industry connections. (Travel for this role is minimal.)
Qualifications:
2+ years of experience in a business development, sales development, or related lead generation role (preferably in B2B SaaS, tech, or retail technology environments).
Proven success in generating and qualifying leads, with a track record of meeting or exceeding targets for appointments, demos, or sales opportunities created.
Digital Outreach Skills:
Hands-on experience with modern sales tools and techniques – including CRM systems (e.g., HubSpot), sales engagement platforms (Outreach, Salesloft or similar), LinkedIn Sales Navigator, and email marketing tools. Ability to leverage social media and other online platforms for prospecting is essential.
AI Proficiency:
Familiarity with AI-driven sales tools or willingness to learn quickly (for example, using AI for prospect research, content generation, or task automation). You actively incorporate technology to work smarter and more efficiently.
Excellent written and verbal communication skills. Able to craft concise, compelling messages for email and social outreach, and comfortable making cold calls to engage prospects in conversation.
Strong organizational and time-management abilities – capable of managing a high volume of leads and follow-ups without letting opportunities slip through the cracks.
Data-driven mindset with the ability to analyze outreach results and adjust tactics accordingly. Proficient in using spreadsheets or basic analytics to interpret campaign performance.
Customer-Centric Approach:
Genuine curiosity and empathy for independent retailers and convenience store owners. You enjoy learning about their challenges and can effectively communicate how Lula Commerce’s solutions address those needs.
Self-motivated, resilient, and adaptable. Comfortable working in a fast-paced startup environment and taking initiative to propose new ideas or approaches to improve our outreach and lead generation.
Comfortable excelling as a fully remote team member, collaborating via video, chat, and other digital communication tools.
Experience in or knowledge of the convenience retail industry or franchise-based businesses is a
plus
(e.g., selling to small businesses, franchise owners, or multi-unit operators).
Impact You'll Have
Empower Retailers:
Give independent store owners the same data superpowers as major chains
Drive Growth:
Your insights will directly impact $100M+ in GMV decisions
Enable Scale:
Build the data foundation supporting our expansion to 10,000+ stores
Create Competitive Advantage:
Transform data from a cost center to a revenue driver
Shape Industry Standards:
Define how convenience retail thinks about and uses data
Why Join Lula Commerce:
Massive Market Opportunity:
Help capture share of an $890B market that's just beginning digital transformation
Proven Traction:
Join a company with strong product-market fit, serving over 2,000 locations.
Impact:
Your work will directly help retailers compete and thrive in the digital age
Culture:
Work with a team of proven leaders from Uber Eats, Otter, Casey's, Amazon, Comcast, and other industry leaders
Compensation & Benefits:
Competitive salary
Meaningful equity participation
Flexible remote work environment
Access to the latest tech tools and stack
Ready to help transform the digital backbone of retail?
If you’re excited about joining Lula Commerce, please reach out: careers@lulacommerce.com
Lula Commerce is an equal opportunity employer committed to building a diverse and inclusive team.
#J-18808-Ljbffr