Beiersdorf AG
Senior Sales Strategy Manager - Nivea
Beiersdorf AG, Stamford, Connecticut, United States, 06925
Your Tasks
We are seeking a bold and strategic commercial leader to join our Nivea business unit as a Senior Sales Strategy Manager for Nivea. This role is pivotal in translating brand, category, and channel strategies into a clear, executable trade strategy — with a sharp focus on the unique dynamics of seasonal businesses with high dependency on flawless execution timing.
As the strategic architect behind in-market execution, you will own the development and deployment of the trade strategy, lead 4Ps steering, serve as the internal voice of Sales, and manage commercial reporting and insights to deliver on budgeted sales, profit, and share goals.
You will lead efforts that align cross-functional partners, ensure excellence in execution during peak seasonal windows, and drive performance in a highly competitive category. This position reports to the Director, Sales Strategy/Commercial Excellence and does not have direct reports.
The three strategic pillars of the Sales Strategy function are:
Annual Trade Planning & Leadership of National Sales Meeting
Sales Execution Monitoring & Action Planning
Internal Lead Voice of Sales
Responsibilities:
Annual Planning: Lead Trade Strategy Development & Execution on where to play and how to win
Develop and align the Channel Strategy across Aquaphor in partnership with the Head of Commercial Strategy and Head of Marketing
Own the Trade Strategy, including customer/channel-level Net Sales growth targets and investment guidance aligned to brand priorities
Coordinate the Commercial Playbook (MAPPS), ensuring strategies translate effectively into execution at retail
Act as a key stakeholder in the Go-to-Market process for all innovation, launches, and customer-specific programs — from volume planning to sell-in storytelling
Sales Execution Monitoring and Action Planning: Monitor execution and drive course correcting action plans as needed
Track execution of the MAPPS strategy and drive timely course correction in partnership with Sales
Identify and close gaps to plan using rigorous sales analysis and collaborative action‑planning
Minimize retailer‑level activity clashes and ensure full alignment with Aquaphor’s major brand activations — particularly during peak season
Champion excellence in execution, ensuring retail activation is timely, targeted, and aligned with brand strategy
Internal Lead Voice of Sales: Serve as voice of sales/customers, champion of customer requirements
Serve as the primary liaison between Sales and cross‑functional teams, synthesizing and representing Sales/customer requirements
Be the first point of call for trade/channel thinking: provide internal teams (Brand, Category Management, Finance, Supply Chain) with channel and retailer expertise to strengthen retail programs and investment decisions
Represent Sales in key forums, including S&OP/Optima meetings and during issue escalation/crisis response
Ensure consistent communication into and out of Sales to drive alignment and speed of execution
Your Profile
Bachelor’s degree required; MBA preferred
5+ years of experience in Sales Strategy, Business Development, or related commercial functions
3+ years in Field Sales with exposure to at least two channels within Mass, Drug, Grocery, Club, Value, and eCommerce
Experience in seasonal businesses with high dependency on execution timing is a must, with a proven track record of excellence in execution
Experience in Revenue Growth Management and/or Category Management is a plus
Sharp analytical skills are a must—including the ability to independently extract, analyze, and present complex data and trends from multiple sources such as Circana/Nielsen/Scintilla, shipment data, and internal performance trackers
High proficiency in Microsoft Excel, PowerPoint, and Power BI (or similar platforms) for reporting and decision support
Proven collaborator with the ability to influence cross‑functional stakeholders and senior leaders
Exceptional communication and presentation skills with demonstrated ability to influence across levels
Adept at managing complex projects under tight timelines to meet both customer and internal needs
Company Information We care for skin. We care for our people.
It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically‑proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly‑sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.
A welcoming workplace that offers personal and professional growth for all individuals.
Benefits
Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on‑site)
Additional Information We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.
#J-18808-Ljbffr
You will lead efforts that align cross-functional partners, ensure excellence in execution during peak seasonal windows, and drive performance in a highly competitive category. This position reports to the Director, Sales Strategy/Commercial Excellence and does not have direct reports.
The three strategic pillars of the Sales Strategy function are:
Annual Trade Planning & Leadership of National Sales Meeting
Sales Execution Monitoring & Action Planning
Internal Lead Voice of Sales
Responsibilities:
Annual Planning: Lead Trade Strategy Development & Execution on where to play and how to win
Develop and align the Channel Strategy across Aquaphor in partnership with the Head of Commercial Strategy and Head of Marketing
Own the Trade Strategy, including customer/channel-level Net Sales growth targets and investment guidance aligned to brand priorities
Coordinate the Commercial Playbook (MAPPS), ensuring strategies translate effectively into execution at retail
Act as a key stakeholder in the Go-to-Market process for all innovation, launches, and customer-specific programs — from volume planning to sell-in storytelling
Sales Execution Monitoring and Action Planning: Monitor execution and drive course correcting action plans as needed
Track execution of the MAPPS strategy and drive timely course correction in partnership with Sales
Identify and close gaps to plan using rigorous sales analysis and collaborative action‑planning
Minimize retailer‑level activity clashes and ensure full alignment with Aquaphor’s major brand activations — particularly during peak season
Champion excellence in execution, ensuring retail activation is timely, targeted, and aligned with brand strategy
Internal Lead Voice of Sales: Serve as voice of sales/customers, champion of customer requirements
Serve as the primary liaison between Sales and cross‑functional teams, synthesizing and representing Sales/customer requirements
Be the first point of call for trade/channel thinking: provide internal teams (Brand, Category Management, Finance, Supply Chain) with channel and retailer expertise to strengthen retail programs and investment decisions
Represent Sales in key forums, including S&OP/Optima meetings and during issue escalation/crisis response
Ensure consistent communication into and out of Sales to drive alignment and speed of execution
Your Profile
Bachelor’s degree required; MBA preferred
5+ years of experience in Sales Strategy, Business Development, or related commercial functions
3+ years in Field Sales with exposure to at least two channels within Mass, Drug, Grocery, Club, Value, and eCommerce
Experience in seasonal businesses with high dependency on execution timing is a must, with a proven track record of excellence in execution
Experience in Revenue Growth Management and/or Category Management is a plus
Sharp analytical skills are a must—including the ability to independently extract, analyze, and present complex data and trends from multiple sources such as Circana/Nielsen/Scintilla, shipment data, and internal performance trackers
High proficiency in Microsoft Excel, PowerPoint, and Power BI (or similar platforms) for reporting and decision support
Proven collaborator with the ability to influence cross‑functional stakeholders and senior leaders
Exceptional communication and presentation skills with demonstrated ability to influence across levels
Adept at managing complex projects under tight timelines to meet both customer and internal needs
Company Information We care for skin. We care for our people.
It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically‑proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly‑sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.
A welcoming workplace that offers personal and professional growth for all individuals.
Benefits
Generous and flexible PTO policy
Paid Parental Leave
Comprehensive Wellness and Benefits program
Cash Balance Plan (similar to a pension)
401k match
Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
Dynamic work model – hybrid (at least 3 days on‑site)
Additional Information We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.
#J-18808-Ljbffr