PowerToFly
Position Overview
Autodesk is accelerating into the era of the Forma Industry Cloud, and data is at the center of how design and construction teams will collaborate, automate workflows, and deliver better outcomes. We are hiring aProduct Marketing Manager, Data to shape and scale the product narrative for the next generation of cloud-based data solutions — including Model Analytics, the AEC Data Model, Content Catalog, and other product launches that develop over time.
In this role, you will partner closely with Product Management, Strategy, Technical Marketing, Sales, and cross-functional GTM partners to build compelling messaging, support product launches, and drive adoption across customer types and industries. You’ll craft messaging that helps customers understand how open, connected data replaces monolithic files, enabling granular insight, instant downstream impact analysis, and smarter decisions.
This is a pivotal opportunity to help shape Autodesk’s cloud future and contribute directly to one of the company’s highest-growth opportunity areas.
Responsibilities Product Positioning & Narrative Development
Develop clear, differentiated messaging for Autodesk’s data capabilities
Articulate the “files → open, connected data” story across AECO audiences and the Formaindustrycloud
Translate technical product concepts into customer‑centric value propositions tailored to designers, engineers, VDC managers, and construction project stakeholders
Go‑to‑Market Planning & Launch Support
Build and execute GTM plans for new data releases, coordinating with Product, Engineering, Technical Marketing, Campaigns, Sales, and Enablement
Support Model Analytics, Content Catalog, and Data Model launch readiness, documentation, and marketing asset development
Help standardize how data is positioned across web, sales assets, campaigns, and product entry points
Sales & Customer Enablement
Create sales tools, competitive positioning, demos, and onboarding materials for sales overlay teams and channel partners
Partner with sales leadership to equip teams with clear talk tracks, value messaging, and objection‑handling for data products
Surface customer insights and help inform packaging, expansion plays, and adoption motions
Cross‑functional Collaboration
Build strong relationships with Product Managers, Industry Strategy Leads, Product and Technical Marketers, Campaign Managers, and Content teams to ensure alignment
Contribute to broader Forma portfolio storytelling by connecting data workflows across design and construction
Participate in key moments such as roadmap reviews, product launches and releases, and customer‑facing events
Minimum Qualifications
4–6+ years of experience in B2B SaaS product marketing, or a similar role
Understanding of cloud platforms, data management concepts, and/or digital collaboration workflows
Experience developing product messaging, positioning, and launch materials
Strong analytical and communication skills; ability to interpret complex information and connect it to the broader product narrative
Demonstrated ability to “connect the dots” and work independently
Experience collaborating with Sales, Product, and cross‑functional partners in a matrixed environment
Preferred Qualifications
Experience with cloud‑native platforms or related domains
Strong writing, storytelling, and content development skills across a range of formats
Comfort navigating ambiguity, evolving priorities, and fast‑moving product cycles
Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $94,500 and $163,020. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
What Autodesk Has to Offer
Insurance: Health/Dental/Vision/Life
Work - Life Balance
Paid volunteer time off
6 week paid sabbatical every 4 years
Employee Resource Groups
A "week of rest" at year's end
#J-18808-Ljbffr
In this role, you will partner closely with Product Management, Strategy, Technical Marketing, Sales, and cross-functional GTM partners to build compelling messaging, support product launches, and drive adoption across customer types and industries. You’ll craft messaging that helps customers understand how open, connected data replaces monolithic files, enabling granular insight, instant downstream impact analysis, and smarter decisions.
This is a pivotal opportunity to help shape Autodesk’s cloud future and contribute directly to one of the company’s highest-growth opportunity areas.
Responsibilities Product Positioning & Narrative Development
Develop clear, differentiated messaging for Autodesk’s data capabilities
Articulate the “files → open, connected data” story across AECO audiences and the Formaindustrycloud
Translate technical product concepts into customer‑centric value propositions tailored to designers, engineers, VDC managers, and construction project stakeholders
Go‑to‑Market Planning & Launch Support
Build and execute GTM plans for new data releases, coordinating with Product, Engineering, Technical Marketing, Campaigns, Sales, and Enablement
Support Model Analytics, Content Catalog, and Data Model launch readiness, documentation, and marketing asset development
Help standardize how data is positioned across web, sales assets, campaigns, and product entry points
Sales & Customer Enablement
Create sales tools, competitive positioning, demos, and onboarding materials for sales overlay teams and channel partners
Partner with sales leadership to equip teams with clear talk tracks, value messaging, and objection‑handling for data products
Surface customer insights and help inform packaging, expansion plays, and adoption motions
Cross‑functional Collaboration
Build strong relationships with Product Managers, Industry Strategy Leads, Product and Technical Marketers, Campaign Managers, and Content teams to ensure alignment
Contribute to broader Forma portfolio storytelling by connecting data workflows across design and construction
Participate in key moments such as roadmap reviews, product launches and releases, and customer‑facing events
Minimum Qualifications
4–6+ years of experience in B2B SaaS product marketing, or a similar role
Understanding of cloud platforms, data management concepts, and/or digital collaboration workflows
Experience developing product messaging, positioning, and launch materials
Strong analytical and communication skills; ability to interpret complex information and connect it to the broader product narrative
Demonstrated ability to “connect the dots” and work independently
Experience collaborating with Sales, Product, and cross‑functional partners in a matrixed environment
Preferred Qualifications
Experience with cloud‑native platforms or related domains
Strong writing, storytelling, and content development skills across a range of formats
Comfort navigating ambiguity, evolving priorities, and fast‑moving product cycles
Learn More About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
Salary transparency Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $94,500 and $163,020. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Equal Employment Opportunity At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
Diversity & Belonging We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
Are you an existing contractor or consultant with Autodesk?
Please search for open jobs and apply internally (not on this external site).
What Autodesk Has to Offer
Insurance: Health/Dental/Vision/Life
Work - Life Balance
Paid volunteer time off
6 week paid sabbatical every 4 years
Employee Resource Groups
A "week of rest" at year's end
#J-18808-Ljbffr