GrowthAssistant is hiring: Paid Ads - Search Specialist in Durham

Growthassistant Paid Search Specialist

GrowthAssistant is currently looking for a Paid Search Specialist to join our team. In this role, you'll strategize, implement, and optimize Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, they will drive effective digital advertising strategies to meet client objectives and maximize ROI. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. Growth Assistant benefits include: Work-from-home setup, Paid holidays, Health insurance, PTO, Training opportunities. The Schedule: 9:00 AM to 5:00 PM EST.

The Role:

• Build / optimize / load paid search ad campaigns
• Targeted keyword research (brand and non-brand)
• Keyword Analysis
• In-platform optimization per client's directives (at scale)
• Templated reporting/dashboarding
• Launching New Google and Bing campaigns
• Monitor analytics and adjust according to client direction / parameters
• Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)
• Provide reporting and dashboarding on campaign performance
• Execute validation and optimization testing per client directive
• Running YouTube Ads
• Ad Copy Optimization

The Requirements:

• 2+ years of experience with Google paid search
• 1+ years of experience with Google Ads Manager/Editor
• Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager)
• Baseline knowledge of Paid Google/text-based search
• Intermediate Excel or Google Sheets experience
• Experience running YouTube ads; Launching/optimizing Video ads (YouTube)
• Search Ad Copy Optimization
• Launching/optimizing Display ads

Nice to have:

• Basic experience with Google Analytics, Ignite o