LendingClub
Director, Organic Growth Marketing
LendingClub, San Francisco, California, United States, 94199
Director, Organic Growth Marketing page is loaded## Director, Organic Growth Marketinglocations: San Francisco, CAtime type: Full timeposted on: Posted Yesterdayjob requisition id: R0007227### Current Employees of LendingClub: Please apply via your internal Workday AccountLendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals.
Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways.
Everyone deserves a better financial future, and our team is committed to making that a reality.
Join the Club!## ## About the RoleWe’re looking for a strategic, data-driven, and innovative Director of Organic Growth to lead our non-paid acquisition and engagement efforts across SEO, AEO, organic social, web conversion optimization, community, and app store optimization.
You will own the strategy, execution, and optimization of our organic growth programs to drive efficient customer acquisition and cross-sell initiatives that fuel revenue growth.
You are an expert in SEO, AEO, content strategy, and web marketing, and thrives in a cross-functional environment partnering with teams across analytics, creative, brand, product, and product marketing.## ## What You'll Do * Lead SEO and AEO strategy and execution, driving organic growth and optimizing LendingClub’s digital presence * Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution * Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website conversion rate optimization (CRO), and community management * Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements * Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches that expand reach and improve conversion * Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements.
Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics * Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization across owned surfaces * Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities## ## **About You *** 10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products * Bachelor’s degree or higher in a related field; or equivalent work experience * Strong expertise in technical SEO, AEO, content strategy, link building, and CRO.
Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models) * Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization * Strong analytical acumen and comfort partnering with data science, finance, and analytics teams **Work Location ** San Francisco The above locations are eligible offices for this role.
The locations have been determined to foster in-person collaboration with this role’s team or the related business lines.
We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
In-person attendance is essential for this role’s success, and remote placement will not be considered.
LendingClub offers relocation, based on actual job level. **Time Zone Requirements ** Primarily PT While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. **Travel Requirements ** As needed travel to LendingClub offices and/or other locations, as needed. **Compensation ** The target base salary range for this position is 198,000-230,000.
The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.
Base salary is just one part of LendingClub’s Total Rewards package.
You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way.
We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid #LI-HB1LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. xsgimln
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
If you need assistance or an accommodation due to a disability, please contact us at
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals.
Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways.
Everyone deserves a better financial future, and our team is committed to making that a reality.
Join the Club!## ## About the RoleWe’re looking for a strategic, data-driven, and innovative Director of Organic Growth to lead our non-paid acquisition and engagement efforts across SEO, AEO, organic social, web conversion optimization, community, and app store optimization.
You will own the strategy, execution, and optimization of our organic growth programs to drive efficient customer acquisition and cross-sell initiatives that fuel revenue growth.
You are an expert in SEO, AEO, content strategy, and web marketing, and thrives in a cross-functional environment partnering with teams across analytics, creative, brand, product, and product marketing.## ## What You'll Do * Lead SEO and AEO strategy and execution, driving organic growth and optimizing LendingClub’s digital presence * Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution * Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website conversion rate optimization (CRO), and community management * Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements * Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches that expand reach and improve conversion * Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements.
Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics * Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization across owned surfaces * Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities## ## **About You *** 10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products * Bachelor’s degree or higher in a related field; or equivalent work experience * Strong expertise in technical SEO, AEO, content strategy, link building, and CRO.
Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models) * Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization * Strong analytical acumen and comfort partnering with data science, finance, and analytics teams **Work Location ** San Francisco The above locations are eligible offices for this role.
The locations have been determined to foster in-person collaboration with this role’s team or the related business lines.
We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
In-person attendance is essential for this role’s success, and remote placement will not be considered.
LendingClub offers relocation, based on actual job level. **Time Zone Requirements ** Primarily PT While the position will primarily work local hours, LendingClub is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary. **Travel Requirements ** As needed travel to LendingClub offices and/or other locations, as needed. **Compensation ** The target base salary range for this position is 198,000-230,000.
The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.
Base salary is just one part of LendingClub’s Total Rewards package.
You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way.
We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid #LI-HB1LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.
We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics.
We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. xsgimln
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
If you need assistance or an accommodation due to a disability, please contact us at