Explore Industries USA, Inc.
Paid Digital Media Specialist
Explore Industries USA, Inc., Knoxville, Tennessee, United States, 37955
Paid Digital Media Specialist
Full Time Knoxville, TN, US
5 days ago Requisition ID: 1185
Salary Range: $48,000.00 To $58,000.00 Annually
Location: Knoxville, TN Manufacturing and Corporate Headquarters Island Campus
Join the Explore Industries Team!
At Explore Industries, we’re more than a leader in fiberglass swimming pool design and manufacturing — we’re a team driven by respect, integrity, and innovation. Home to industry‑leading pool brands including Leisure Pools, Aviva Pools, Imagine Pools, and Evo Pools, we believe in empowering our employees, fostering collaboration, and building marketing programs that deliver measurable growth.
We are looking for a motivated Paid Digital Media Specialist to join our Marketing team and help execute and optimize paid search and paid social campaigns at both the dealer and brand level.
About the Role As our Paid Digital Media Specialist, you’ll be hands‑on with digital advertising programs that support local dealer markets as well as national and international brand initiatives. This is an excellent opportunity for a recent graduate or early‑career marketer to build a strong foundation in paid media strategy, analytics, and optimization while growing into a more strategic role over time.
What You’ll Do
Execute and optimize paid search and paid social campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and TikTok for Explore Industries’ pool brands.
Support locally targeted dealer campaigns while assisting with broader national and international paid media efforts.
Monitor performance metrics, analyze results, and implement optimizations focused on lead generation and ROI.
Collaborate with brand managers, dealer support teams, and creative resources to align paid media initiatives with business objectives.
Assist with campaign setup, keyword research, audience targeting, bidding strategies, and budget pacing.
Help prepare reports and performance summaries, translating data into actionable insights.
Build skills in campaign structure, optimization, and reporting while learning best practices in paid media strategy.
What We’re Looking For Education
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience
0–2 years of experience in digital marketing or paid media (internships and coursework count)
Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms
Skills and Qualifications
Strong analytical mindset with attention to detail
Curiosity, willingness to learn, and ability to take initiative
Comfortable working with data and performance metrics
Collaborative team player with strong communication skills
Ability to manage multiple tasks in a fast‑paced environment
Bonus (Not Required)
Google Ads and/or Meta certifications
Experience with Google Analytics or similar analytics platforms
Exposure to multi‑brand or multi‑region campaigns
Why Explore Industries?
A collaborative, supportive work environment where your skills make a real impact
Competitive benefits package, including:
Generous Paid Time Off & Holidays
401(k) with company match
Optional Life & Disability Insurance
Ready to dive in? If you’re a motivated paid digital media professional ready to make an impact, we want to hear from you!
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law
#J-18808-Ljbffr
5 days ago Requisition ID: 1185
Salary Range: $48,000.00 To $58,000.00 Annually
Location: Knoxville, TN Manufacturing and Corporate Headquarters Island Campus
Join the Explore Industries Team!
At Explore Industries, we’re more than a leader in fiberglass swimming pool design and manufacturing — we’re a team driven by respect, integrity, and innovation. Home to industry‑leading pool brands including Leisure Pools, Aviva Pools, Imagine Pools, and Evo Pools, we believe in empowering our employees, fostering collaboration, and building marketing programs that deliver measurable growth.
We are looking for a motivated Paid Digital Media Specialist to join our Marketing team and help execute and optimize paid search and paid social campaigns at both the dealer and brand level.
About the Role As our Paid Digital Media Specialist, you’ll be hands‑on with digital advertising programs that support local dealer markets as well as national and international brand initiatives. This is an excellent opportunity for a recent graduate or early‑career marketer to build a strong foundation in paid media strategy, analytics, and optimization while growing into a more strategic role over time.
What You’ll Do
Execute and optimize paid search and paid social campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and TikTok for Explore Industries’ pool brands.
Support locally targeted dealer campaigns while assisting with broader national and international paid media efforts.
Monitor performance metrics, analyze results, and implement optimizations focused on lead generation and ROI.
Collaborate with brand managers, dealer support teams, and creative resources to align paid media initiatives with business objectives.
Assist with campaign setup, keyword research, audience targeting, bidding strategies, and budget pacing.
Help prepare reports and performance summaries, translating data into actionable insights.
Build skills in campaign structure, optimization, and reporting while learning best practices in paid media strategy.
What We’re Looking For Education
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience
0–2 years of experience in digital marketing or paid media (internships and coursework count)
Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms
Skills and Qualifications
Strong analytical mindset with attention to detail
Curiosity, willingness to learn, and ability to take initiative
Comfortable working with data and performance metrics
Collaborative team player with strong communication skills
Ability to manage multiple tasks in a fast‑paced environment
Bonus (Not Required)
Google Ads and/or Meta certifications
Experience with Google Analytics or similar analytics platforms
Exposure to multi‑brand or multi‑region campaigns
Why Explore Industries?
A collaborative, supportive work environment where your skills make a real impact
Competitive benefits package, including:
Generous Paid Time Off & Holidays
401(k) with company match
Optional Life & Disability Insurance
Ready to dive in? If you’re a motivated paid digital media professional ready to make an impact, we want to hear from you!
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law
#J-18808-Ljbffr