Summit Companies
The Marketing Specialist II is responsible for developing and executing national, regional, and local marketing and communication strategies to enhance customer engagement, drive brand awareness, and support business growth internally and externally. This role places a strong emphasis on social media management (LinkedIn and Facebook), email marketing campaigns, cross-functional initiatives, strong storytelling skills, and digital content creation, including graphic design using Adobe tools.
ESSENTIAL JOB DUTIES :
Develop and implement local, regional, and national marketing initiatives that align with corporate brand guidelines and business objectives.
Partner with cross-functional teams, such as recruiting, to enhance employer branding, support hiring campaigns, and align messaging across channels.
Create, manage, and analyze social media content, including organic posts, paid campaigns, and engagement strategies to increase audience reach and brand visibility.
Design and execute targeted email marketing campaigns, newsletters, and automated communication journeys to support customer and prospect engagement.
Create high-quality print and digital assets for campaigns, events, and branch needs; design marketing materials using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.).
Organize, catalog, and maintain digital assets in the Digital Asset Management (DAM) system to ensure easy access, proper tagging, and consistent branding.
Research, draft, and edit blogs and case studies that highlight industry insights, customer success stories, and company expertise.
Support the maintenance and updating of all external websites to ensure content accuracy, brand consistency, and optimal user experience.
Manage customer feedback channels such as Google reviews and collaborate with internal teams to enhance customer experience.
Coordinate paid advertising efforts, including digital and traditional media, to maximize local reach and engagement.
Implement and optimize SEO strategies to improve branch visibility in search engine results.
Track and report on the performance of paid ads and SEO initiatives, making data-driven adjustments as needed.
Collaborate on maintaining and updating the company Intranet and digital displays to ensure information is current, easy to access, and aligned with internal communication standards.
Work closely with branch leadership, subsidiary leadership, and sales teams to understand customer needs and tailor marketing efforts accordingly.
Ensure branch signage nationwide is accurate and up-to-date.
Monitor and analyze employee and customer engagement data to optimize communication strategies and provide reporting.
Assist with internal communications, including branch updates, leadership announcements, and employee-focused messaging.
Ensure all marketing materials maintain brand consistency and comply with regulatory requirements.
Other duties may be assigned.
QUALIFICATIONS
The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.
Education, Training, Certifications:
High school Diploma, or equivalent, required.
Bachelor’s degree in Marketing, Communications, Business, or a related field, strongly preferred.
Experience, Knowledge, Skill Requirements:
Experience with WordPress or other website content management systems.
Experience with Salesforce Pardot/Salesforce Account Engagement or similar marketing automation software.
Strong writing and content creation skills with an ability to craft compelling customer messages.
Experience with email marketing platforms, social media management, and CRM tools.
Excellent organizational and project management skills.
Ability to work independently and collaboratively in a fast-paced environment.
3-5 years of B2B and B2C experience, strongly preferred.
Must have the ability to effectively read, write and communicate in English with employees and customers.
Systems and Software Skills:
Knowledge of SEO, paid media, and digital marketing best practices, preferred.
Strong analytical skills with the ability to measure and optimize marketing performance, preferred.
Proficiency in the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, etc.)
Video production experience preferred
Familiarity with AI-powered tools and applications to enhance productivity and streamline workflows
Other Qualifications:
Valid driver’s license with acceptable driving record required.
Must be able to comply with SFPH’s Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
Occasional travel required, up to 10%.
PHYSICAL & WORK ENVIRONMENT REQUIREMENTS
Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.
Physical Requirements:
While performing the duties of this job, the employee is required to sit for long periods. Employee will occasionally be required to bend, kneel, balance, lift, walk, stand, ascend/descend stairs, drive, twist, and reach above and below shoulders. Employee will consistently be required to work indoors in an office setting, work alone and with others. Office settings are mild to moderate temperatures.
We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, affirmative action employer.
While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.
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About Us
Are you interested in working for the nation’s leading fire protection company and beginning a rewarding and satisfying career that helps save the lives of thousands each year? Do you want to be a part of a growing and expanding team of industry experts? If so, exploring career opportunities with Summit Companies may be right for you! Summit Companies, through its subsidiaries, is a full-service provider for fire detection, suppression, and security with a full suite of capabilities that includes design, installation, testing, inspections, and maintenance. We serve customers across many verticals on a local, regional, and national scale. We’re proud of our well-deserved reputation for quality work that’s completed by our talented and experienced installation workforce. Summit Companies is a dynamic organization with endless growth opportunities spanning over 100 locations in more than 30 states. Our company is consistently recognized for service excellence in the fire protection industry. Summit Companies supports trade skills and workforce development by hosting Recognized Apprenticeships and on-the-job training (OJT) programs for new career‑seekers. Many members of our leadership team serve as chair on NFPA code compliance committees, serve on regional safety boards, and support technical education in local schools. Summit Companies supports employees in their professional development by offering continued development, training, and education by encouraging NICET and other career-advancing certifications. We continually strive to be the Employer of Choice
for highly motivated team members who want to succeed in a high-growth environment. We encourage initiative, independence, diversity, and personal career growth. The combination of experience, knowledge, and customer service is the key to our performance and helps us achieve our goal of providing the highest quality of fire protection services to protect lives and property. Summit Companies offers extensive training opportunities, career advancement, competitive pay, bonus opportunities, along with an industry leading
and affordable benefits package for eligible employees. Our benefits package includes: Paid Vacation and Holidays Medical Insurance Vision Insurance 401(k) Plan with Company Match Flexible Spending Accounts Long-Term Disability – Employer Paid Short-Term Disability – Employer Paid Additional Voluntary Ancillary Benefits such as Accident and Hospital Indemnity Life Insurance for Team Members and Dependents Employee Assistance Program Employee Referral Program Our Core Values
PIPE We are PASSIONATE
about life safety We have INTEGRITY
(Do the right thing) We work in PARTNERSHIP
with our customers and community We constantly strive for OPERATIONAL EXCELLENCE
(Do things right) Summit Companies participates in E-Verify & in alignment with our commitment to safety, we promote a drug‑free workplace. Summit Companies is an equal‑opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. Job Info
Job Identification 2565 Job Category Marketing Posting Date 01/08/2026, 05:00 PM Job Schedule Full time Locations 1250 Northland Drive, Mendota Heights, MN, 55120, US (On-site)
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Are you interested in working for the nation’s leading fire protection company and beginning a rewarding and satisfying career that helps save the lives of thousands each year? Do you want to be a part of a growing and expanding team of industry experts? If so, exploring career opportunities with Summit Companies may be right for you! Summit Companies, through its subsidiaries, is a full-service provider for fire detection, suppression, and security with a full suite of capabilities that includes design, installation, testing, inspections, and maintenance. We serve customers across many verticals on a local, regional, and national scale. We’re proud of our well-deserved reputation for quality work that’s completed by our talented and experienced installation workforce. Summit Companies is a dynamic organization with endless growth opportunities spanning over 100 locations in more than 30 states. Our company is consistently recognized for service excellence in the fire protection industry. Summit Companies supports trade skills and workforce development by hosting Recognized Apprenticeships and on-the-job training (OJT) programs for new career‑seekers. Many members of our leadership team serve as chair on NFPA code compliance committees, serve on regional safety boards, and support technical education in local schools. Summit Companies supports employees in their professional development by offering continued development, training, and education by encouraging NICET and other career-advancing certifications. We continually strive to be the Employer of Choice
for highly motivated team members who want to succeed in a high-growth environment. We encourage initiative, independence, diversity, and personal career growth. The combination of experience, knowledge, and customer service is the key to our performance and helps us achieve our goal of providing the highest quality of fire protection services to protect lives and property. Summit Companies offers extensive training opportunities, career advancement, competitive pay, bonus opportunities, along with an industry leading
and affordable benefits package for eligible employees. Our benefits package includes: Paid Vacation and Holidays Medical Insurance Vision Insurance 401(k) Plan with Company Match Flexible Spending Accounts Long-Term Disability – Employer Paid Short-Term Disability – Employer Paid Additional Voluntary Ancillary Benefits such as Accident and Hospital Indemnity Life Insurance for Team Members and Dependents Employee Assistance Program Employee Referral Program Our Core Values
PIPE We are PASSIONATE
about life safety We have INTEGRITY
(Do the right thing) We work in PARTNERSHIP
with our customers and community We constantly strive for OPERATIONAL EXCELLENCE
(Do things right) Summit Companies participates in E-Verify & in alignment with our commitment to safety, we promote a drug‑free workplace. Summit Companies is an equal‑opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. Job Info
Job Identification 2565 Job Category Marketing Posting Date 01/08/2026, 05:00 PM Job Schedule Full time Locations 1250 Northland Drive, Mendota Heights, MN, 55120, US (On-site)
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