FNA Group
SUMMARY
FNA Group is a leading global manufacturer of consumer and industrial pressure washers and other outdoor power equipment. Our highly acclaimed brands include Simpson, Delco, and CRX, and our exclusive licenses with well-known names such as DeWalt, Stanley Black & Decker, and Craftsman further strengthen FNA's market presence and brand recognition. Primary Purpose
As a Product Marketing Associate, you will analyze the competitive landscape, gather market insights, and support the positioning of our FNA products across big-box retailers, omnichannel platforms, independent dealers, rental partners, and contractor distribution channels. As a member of the product management team, you will collaborate closely with cross-functional partners in sales, engineering, and marketing to develop effective product messaging and support content creation. Role and Responsibilities
Build and maintain differentiated value-messaging frameworks, value stories, and supporting proof points. In collaboration with marketing, develop value propositions, product positioning, and messaging to ensure each product addresses a clear buyer or user need and differentiates FNA across key market segments. Support the creation of scripts and messaging for product videos, infographics, influencer marketing, and editorial reviews. Maintain competitive insights by monitoring market trends, competitors, and analyst coverage; update tools, messaging, and positioning as needed. Leverage the Voice of the Customer (VOC) data to gather, document, and apply customer quotes and feedback to strengthen messaging and credibility. Enable sales teams and channel partners by creating clear, persona-based materials and training content that is relevant, engaging, and effective in reaching end users and consumers. Help to guide the development of retail product cartons and accessory packaging content across multiple FNA-owned and managed brands. Required skills and qualifications
Experience supporting product management and product marketing initiatives in a fast-paced environment. Familiarity with key stages of the product development lifecycle and the ability to contribute to cross-functional projects. Ability to collaborate effectively with cross-functional teams, including sales, engineering, and marketing. Exposure to developing and executing product marketing strategies with guidance from senior team members. Strong written communication and editing skills, with the ability to create clear messaging and present ideas effectively to internal stakeholders. Qualifications
1-3 years of experience in product marketing, product management, marketing, or a related role; experience supporting product launches within consumer retail, brick-and-mortar, or omnichannel distribution is preferred. Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word. Strong attention to detail with excellent written and verbal communication skills across in-person, phone, written, and virtual interactions. Highly organized and detail-oriented, with a strong focus on quality, accuracy, and the ability to manage multiple tasks simultaneously. Basic understanding of e-commerce and retail buying environments. Experience within the outdoor power equipment or power tool industry is a plus. Bilingual proficiency in Spanish and English is a plus. Education/Certification
A bachelor's degree is strongly preferred; however, candidates with a combination of relevant education and professional experience will also be considered. Other Duties as Assigned
Provide back-up support for other areas as necessary. Complete other duties as assigned. Supervisor Responsibilities
No supervisory responsibilities initially, but opportunities for growth with the potential to lead direct reports in the future.
#J-18808-Ljbffr
FNA Group is a leading global manufacturer of consumer and industrial pressure washers and other outdoor power equipment. Our highly acclaimed brands include Simpson, Delco, and CRX, and our exclusive licenses with well-known names such as DeWalt, Stanley Black & Decker, and Craftsman further strengthen FNA's market presence and brand recognition. Primary Purpose
As a Product Marketing Associate, you will analyze the competitive landscape, gather market insights, and support the positioning of our FNA products across big-box retailers, omnichannel platforms, independent dealers, rental partners, and contractor distribution channels. As a member of the product management team, you will collaborate closely with cross-functional partners in sales, engineering, and marketing to develop effective product messaging and support content creation. Role and Responsibilities
Build and maintain differentiated value-messaging frameworks, value stories, and supporting proof points. In collaboration with marketing, develop value propositions, product positioning, and messaging to ensure each product addresses a clear buyer or user need and differentiates FNA across key market segments. Support the creation of scripts and messaging for product videos, infographics, influencer marketing, and editorial reviews. Maintain competitive insights by monitoring market trends, competitors, and analyst coverage; update tools, messaging, and positioning as needed. Leverage the Voice of the Customer (VOC) data to gather, document, and apply customer quotes and feedback to strengthen messaging and credibility. Enable sales teams and channel partners by creating clear, persona-based materials and training content that is relevant, engaging, and effective in reaching end users and consumers. Help to guide the development of retail product cartons and accessory packaging content across multiple FNA-owned and managed brands. Required skills and qualifications
Experience supporting product management and product marketing initiatives in a fast-paced environment. Familiarity with key stages of the product development lifecycle and the ability to contribute to cross-functional projects. Ability to collaborate effectively with cross-functional teams, including sales, engineering, and marketing. Exposure to developing and executing product marketing strategies with guidance from senior team members. Strong written communication and editing skills, with the ability to create clear messaging and present ideas effectively to internal stakeholders. Qualifications
1-3 years of experience in product marketing, product management, marketing, or a related role; experience supporting product launches within consumer retail, brick-and-mortar, or omnichannel distribution is preferred. Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word. Strong attention to detail with excellent written and verbal communication skills across in-person, phone, written, and virtual interactions. Highly organized and detail-oriented, with a strong focus on quality, accuracy, and the ability to manage multiple tasks simultaneously. Basic understanding of e-commerce and retail buying environments. Experience within the outdoor power equipment or power tool industry is a plus. Bilingual proficiency in Spanish and English is a plus. Education/Certification
A bachelor's degree is strongly preferred; however, candidates with a combination of relevant education and professional experience will also be considered. Other Duties as Assigned
Provide back-up support for other areas as necessary. Complete other duties as assigned. Supervisor Responsibilities
No supervisory responsibilities initially, but opportunities for growth with the potential to lead direct reports in the future.
#J-18808-Ljbffr