M&T Bank Corporation
Senior Marketing Specialist - Physical Branding
M&T Bank Corporation, Buffalo, New York, United States, 14266
Senior Brand Marketing Specialist page is loaded## Senior Brand Marketing Specialistremote type:
Hybrid Positionlocations:
Buffalo, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R81696# **Overview:**The Senior Brand Marketing Specialist supports the Brand Integration team in delivering consistent, high-quality brand experiences across physical locations. This role focuses on branded signage, branch branding, and merchandising, requiring expertise in marketing combined with technical knowledge of construction processes and environmental branding elements.## **Primary Responsibilities:*** Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards.* Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives.* Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience.* Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications.* Conduct site visits and inspections to verify proper installation and adherence to brand guidelines.* Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects.* Complete other related duties as assigned.## **Education and Experience Required:**Bachelor's DegreeMinimum 3 years of experience in brand marketing, environmental branding, or related field(Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles.Proven project management skills with the ability to handle multiple initiatives simultaneously.Deep knowledge of brand standards and environmental branding best practices.Excellent communication skills for vendor coordination and stakeholder engagement.Ability to travel up to **10%** for site visits, inspections, and vendor meetings**Education and Experience Preferred:**Experience in financial services or retail environments preferredFamiliarity with permitting processes for exterior signage.Experience with lighting design and energy-efficient solutions.Proficiency in project management tools (e.g., Jira).M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $74,600.00 - $124,400.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.# **Location**Buffalo, New York, United States of AmericaGreat companies have an enduring sense of purpose. At M&T, our purpose is a simple one: **make a difference in people’s lives and uplift the communities we serve**. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution. #J-18808-Ljbffr
Hybrid Positionlocations:
Buffalo, NYtime type:
Full timeposted on:
Posted Todayjob requisition id:
R81696# **Overview:**The Senior Brand Marketing Specialist supports the Brand Integration team in delivering consistent, high-quality brand experiences across physical locations. This role focuses on branded signage, branch branding, and merchandising, requiring expertise in marketing combined with technical knowledge of construction processes and environmental branding elements.## **Primary Responsibilities:*** Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards.* Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives.* Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience.* Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications.* Conduct site visits and inspections to verify proper installation and adherence to brand guidelines.* Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects.* Complete other related duties as assigned.## **Education and Experience Required:**Bachelor's DegreeMinimum 3 years of experience in brand marketing, environmental branding, or related field(Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles.Proven project management skills with the ability to handle multiple initiatives simultaneously.Deep knowledge of brand standards and environmental branding best practices.Excellent communication skills for vendor coordination and stakeholder engagement.Ability to travel up to **10%** for site visits, inspections, and vendor meetings**Education and Experience Preferred:**Experience in financial services or retail environments preferredFamiliarity with permitting processes for exterior signage.Experience with lighting design and energy-efficient solutions.Proficiency in project management tools (e.g., Jira).M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $74,600.00 - $124,400.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.# **Location**Buffalo, New York, United States of AmericaGreat companies have an enduring sense of purpose. At M&T, our purpose is a simple one: **make a difference in people’s lives and uplift the communities we serve**. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution. #J-18808-Ljbffr