Jobgether
We are currently looking for a Principal Product Marketer - REMOTE. In this role, you will be at the forefront of transforming the dental industry through innovative hardware products. By leading the go-to-market strategy for these products, you will play a critical role in enhancing the technology used in dental practices worldwide. Your ability to translate customer needs into actionable strategies will be vital for launching successful products that resonate with the market. This position requires a proactive mindset and the capacity to thrive in a dynamic cross‑functional environment, allowing you to make a significant impact on both the company and the industry.
Accountabilities
Define and lead our end‑to‑end GTM strategy for new hardware products - from concept through launch and ongoing adoption
Deeply understand the customer and partner with the Product and Hardware teams to translate insights into compelling products
Own positioning, messaging, and value propositions that differentiate our brand and products in competitive markets
Drive coordinated launch execution across GTM teams, aligning with Product, Engineering, and Hardware
Define success metrics for each launch, track performance, and optimize GTM efforts based on learnings
Collaborate with Creative to ensure every customer touchpoint tells a compelling brand story
Work with Demand Gen and Creative to create campaigns that generate awareness and pipeline
Requirements
Minimum of 8 years of professional experience, with at least 4 years in product marketing
Demonstrated track record of crafting compelling product positioning and messaging
Excellent written and verbal communication skills; ability to simplify complex concepts
Ability to communicate clear strategies and motivate cross‑functional teams
Proven ability to thrive in a fast‑paced environment and manage multiple projects with tight deadlines
Benefits
Comprehensive healthcare and dental coverage
Mental health support and parental planning resources
Retirement savings options
Generous paid time off
Inclusive workplace culture that celebrates diversity and authenticity
#J-18808-Ljbffr
Accountabilities
Define and lead our end‑to‑end GTM strategy for new hardware products - from concept through launch and ongoing adoption
Deeply understand the customer and partner with the Product and Hardware teams to translate insights into compelling products
Own positioning, messaging, and value propositions that differentiate our brand and products in competitive markets
Drive coordinated launch execution across GTM teams, aligning with Product, Engineering, and Hardware
Define success metrics for each launch, track performance, and optimize GTM efforts based on learnings
Collaborate with Creative to ensure every customer touchpoint tells a compelling brand story
Work with Demand Gen and Creative to create campaigns that generate awareness and pipeline
Requirements
Minimum of 8 years of professional experience, with at least 4 years in product marketing
Demonstrated track record of crafting compelling product positioning and messaging
Excellent written and verbal communication skills; ability to simplify complex concepts
Ability to communicate clear strategies and motivate cross‑functional teams
Proven ability to thrive in a fast‑paced environment and manage multiple projects with tight deadlines
Benefits
Comprehensive healthcare and dental coverage
Mental health support and parental planning resources
Retirement savings options
Generous paid time off
Inclusive workplace culture that celebrates diversity and authenticity
#J-18808-Ljbffr