IBM
Event Marketing Manager
At HashiCorp, an IBM Company, we do things a bit differently—including how we approach marketing. The ideal candidate for this role will help align our conference program with HashiCorp’s values, brand, and culture by deeply understanding our go-to-market strategy, voice, and product portfolio. You are passionate about making a meaningful impact and continuously innovating how our conference program supports business objectives. You are a self‑starter who thrives in a fast‑paced, goal‑oriented environment and proactively manages annual planning cycles, project timelines, and overlapping priorities. You bring exceptional attention to detail, strong communication skills, and a collaborative mindset, ensuring your work is closely aligned with marketing, sales, and broader company needs. You enjoy planning ahead, transforming complex to‑do lists into organized action plans, and understand the orchestration required to deliver large‑scale, integrated marketing campaigns.
Responsibilities
Plan, manage, and own conference sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into conference sponsorships.
Work closely with stakeholders across Product Marketing, Growth Marketing, Partner Marketing, Field Marketing, PR/Communications, Sales, and Design to execute cohesive, multi‑touch integrated campaigns around our top tier conference sponsorships.
Report on results of specific conferences as well as the breadth of the conferences program, including detailed post‑event recaps, 30‑60‑90 day reviews, and stakeholder presentations.
Introduce and test new additional touchpoints and activations at and surrounding conference sponsorships.
Drive innovative and creative thinking to conference activations and engagement.
Be consistent with conference deadlines and ensure that each deadline is met.
Deliver best‑in‑class event execution across in‑person, virtual, and hybrid conferences with an understanding of the unique strategy, approaches, and expected business outcomes for each type of conference sponsorship.
Focus efforts on blending the needs of expanding the HashiCorp brand through conferences, supporting our passionate community of IT practitioners, and driving the HashiCorp enterprise business.
Align to the HashiCorp brand and have the ability to bring that brand to life at our third‑party conferences.
Education Required: High School Diploma/GED
Preferred: Bachelor’s Degree
Qualifications
Experience in event marketing management including third‑party conferences.
Experience managing multiple large‑scale projects simultaneously.
Strong written and verbal skills.
Strong organizational skills with strong attention to detail.
Ability to facilitate cross‑functional alignment to structure, plan, and execute HashiCorp’s conference sponsorships globally.
Experience managing detailed budgets and ability to make strategic decisions aligned to business priorities.
Ability to identify better ways of working at scale through constantly evaluating, reflecting, and refining processes and workflows.
Ability to work closely with and collaborate across a geographically‑dispersed team.
Approach project management in a disciplined and efficient manner.
Interested in a fast‑paced company with the desire to learn quickly across a constantly changing environment.
Ability to travel 30% of the time, including international travel.
Experience with Monday.com, MSFT Suite, Asana, and Salesforce with ability to learn new software quickly.
Benefits
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well‑being.
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs.
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals.
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
Equal Employment Opportunity IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Job Title
Event Marketing Manager
Date posted
09-Jan-2026
Job ID
85002
City / Township / Village
RESEARCH TRIANGLE PARK, Boston, San Jose, Austin, New York
State / Province
Texas, New York, North Carolina, Massachusetts, California
Country
United States
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Contract type
Regular
Projected Minimum Salary per year
81,000.00
Projected Maximum Salary per year
141,000.00
Position type
Entry Level
Some travel may be required based on business demand
Company
(0147) International Business Machines Corporation
Shift
General (daytime)
#J-18808-Ljbffr
Responsibilities
Plan, manage, and own conference sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into conference sponsorships.
Work closely with stakeholders across Product Marketing, Growth Marketing, Partner Marketing, Field Marketing, PR/Communications, Sales, and Design to execute cohesive, multi‑touch integrated campaigns around our top tier conference sponsorships.
Report on results of specific conferences as well as the breadth of the conferences program, including detailed post‑event recaps, 30‑60‑90 day reviews, and stakeholder presentations.
Introduce and test new additional touchpoints and activations at and surrounding conference sponsorships.
Drive innovative and creative thinking to conference activations and engagement.
Be consistent with conference deadlines and ensure that each deadline is met.
Deliver best‑in‑class event execution across in‑person, virtual, and hybrid conferences with an understanding of the unique strategy, approaches, and expected business outcomes for each type of conference sponsorship.
Focus efforts on blending the needs of expanding the HashiCorp brand through conferences, supporting our passionate community of IT practitioners, and driving the HashiCorp enterprise business.
Align to the HashiCorp brand and have the ability to bring that brand to life at our third‑party conferences.
Education Required: High School Diploma/GED
Preferred: Bachelor’s Degree
Qualifications
Experience in event marketing management including third‑party conferences.
Experience managing multiple large‑scale projects simultaneously.
Strong written and verbal skills.
Strong organizational skills with strong attention to detail.
Ability to facilitate cross‑functional alignment to structure, plan, and execute HashiCorp’s conference sponsorships globally.
Experience managing detailed budgets and ability to make strategic decisions aligned to business priorities.
Ability to identify better ways of working at scale through constantly evaluating, reflecting, and refining processes and workflows.
Ability to work closely with and collaborate across a geographically‑dispersed team.
Approach project management in a disciplined and efficient manner.
Interested in a fast‑paced company with the desire to learn quickly across a constantly changing environment.
Ability to travel 30% of the time, including international travel.
Experience with Monday.com, MSFT Suite, Asana, and Salesforce with ability to learn new software quickly.
Benefits
Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well‑being.
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs.
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals.
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.
We consider qualified applicants with criminal histories, consistent with applicable law.
Equal Employment Opportunity IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Job Title
Event Marketing Manager
Date posted
09-Jan-2026
Job ID
85002
City / Township / Village
RESEARCH TRIANGLE PARK, Boston, San Jose, Austin, New York
State / Province
Texas, New York, North Carolina, Massachusetts, California
Country
United States
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Contract type
Regular
Projected Minimum Salary per year
81,000.00
Projected Maximum Salary per year
141,000.00
Position type
Entry Level
Some travel may be required based on business demand
Company
(0147) International Business Machines Corporation
Shift
General (daytime)
#J-18808-Ljbffr