SalaryGuide
Responsibilities
Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze. Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency. Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact. Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle. Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments. Experiment constantly – develop and test hypotheses, run A/B tests, and use results to improve messaging, segmentation, and automation. Manage and optimize Braze: segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability. Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results. Requirements
5+ years of experience in CRM, lifecycle, or retention marketing within B2C or B2B software companies. At least 3 years of hands‑on experience working with Braze. Proven ability to manage multiple projects, timelines, and campaigns simultaneously. Deep understanding of email, SMS, and push marketing – from creative and segmentation to deliverability and compliance. Analytical mindset with experience using data to inform strategy, identify trends, and drive optimization. Demonstrated success designing and testing personalized user journeys and automated campaigns. Excellent collaboration skills – able to partner cross‑functionally in a global, fully remote organization. Experience leading and mentoring team members. Benefits
Flexible PTO Market leading medical, vision and dental insurance 401K matching up to 4% Wellness reimbursement/stipend Weekly pizza stipend
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Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze. Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency. Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact. Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle. Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments. Experiment constantly – develop and test hypotheses, run A/B tests, and use results to improve messaging, segmentation, and automation. Manage and optimize Braze: segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability. Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results. Requirements
5+ years of experience in CRM, lifecycle, or retention marketing within B2C or B2B software companies. At least 3 years of hands‑on experience working with Braze. Proven ability to manage multiple projects, timelines, and campaigns simultaneously. Deep understanding of email, SMS, and push marketing – from creative and segmentation to deliverability and compliance. Analytical mindset with experience using data to inform strategy, identify trends, and drive optimization. Demonstrated success designing and testing personalized user journeys and automated campaigns. Excellent collaboration skills – able to partner cross‑functionally in a global, fully remote organization. Experience leading and mentoring team members. Benefits
Flexible PTO Market leading medical, vision and dental insurance 401K matching up to 4% Wellness reimbursement/stipend Weekly pizza stipend
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