Anomali
Company Description
Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention. Do more with less. Be Different. Be the Anomali. Learn more at http://www.anomali.com. Job Description
Anomali is seeking a dynamic and experienced Product Marketing Manager to drive market awareness, product adoption, and customer engagement in the cybersecurity landscape. The ideal candidate will possess deep cybersecurity knowledge, strong product marketing expertise, and the ability to translate technical features into compelling value propositions in a fast-paced environment. Remote position with flexibility to accommodate meetings and collaboration on Pacific Time. Responsibilities
Market Analysis & Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Market opportunities: Identify market opportunities and customer segments to drive product positioning and messaging. Product Positioning & Messaging: Develop clear and compelling product positioning, value propositions, and messaging. Collateral development: Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content. Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature releases. Cross-functional collaboration: Collaborate with product management, sales, and sales enablement to ensure successful product launches. Sales Enablement: Develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides; support the sales team with tools and resources to enhance selling effectiveness. Demand Generation: Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives; develop and manage content for webinars, events, email campaigns, and digital marketing initiatives. Customer Advocacy: Engage with customers to gather feedback, build relationships, and develop case studies and testimonials; act as the voice of the customer to inform product development and marketing strategies. Qualifications
Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA is a plus. 4 or more years of product marketing experience, with experience in the cybersecurity industry. In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends. Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space. Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language. Strong project management skills with the ability to manage multiple projects simultaneously. Experience collaborating with cross-functional teams and driving results in a matrixed environment. Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems. Experience with cybersecurity frameworks and compliance standards. Technical background or understanding of cybersecurity technologies, AI and threat landscapes. Remote position for someone flexible to accommodate meetings and collaboration in the Pacific Time Zone. This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US. Equal Opportunities Monitoring It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of merit. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented. If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at recruiting@anomali.com. Compensation Transparency $130,000 - $150,000 USD
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Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention. Do more with less. Be Different. Be the Anomali. Learn more at http://www.anomali.com. Job Description
Anomali is seeking a dynamic and experienced Product Marketing Manager to drive market awareness, product adoption, and customer engagement in the cybersecurity landscape. The ideal candidate will possess deep cybersecurity knowledge, strong product marketing expertise, and the ability to translate technical features into compelling value propositions in a fast-paced environment. Remote position with flexibility to accommodate meetings and collaboration on Pacific Time. Responsibilities
Market Analysis & Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Market opportunities: Identify market opportunities and customer segments to drive product positioning and messaging. Product Positioning & Messaging: Develop clear and compelling product positioning, value propositions, and messaging. Collateral development: Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content. Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature releases. Cross-functional collaboration: Collaborate with product management, sales, and sales enablement to ensure successful product launches. Sales Enablement: Develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides; support the sales team with tools and resources to enhance selling effectiveness. Demand Generation: Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives; develop and manage content for webinars, events, email campaigns, and digital marketing initiatives. Customer Advocacy: Engage with customers to gather feedback, build relationships, and develop case studies and testimonials; act as the voice of the customer to inform product development and marketing strategies. Qualifications
Bachelor's degree in Marketing, Business, Computer Science, or a related field; MBA is a plus. 4 or more years of product marketing experience, with experience in the cybersecurity industry. In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends. Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space. Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language. Strong project management skills with the ability to manage multiple projects simultaneously. Experience collaborating with cross-functional teams and driving results in a matrixed environment. Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems. Experience with cybersecurity frameworks and compliance standards. Technical background or understanding of cybersecurity technologies, AI and threat landscapes. Remote position for someone flexible to accommodate meetings and collaboration in the Pacific Time Zone. This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US. Equal Opportunities Monitoring It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of merit. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented. If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position, contact our Recruiting team at recruiting@anomali.com. Compensation Transparency $130,000 - $150,000 USD
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