Siteimprove
We are seeking an experienced Integrated Marketing Campaign Manager to lead the strategy, execution, and optimization of multi-channel, full-funnel marketing campaigns that drive pipeline and revenue. The ideal candidate brings hands-on experience running and scaling paid media programs across multiple regions, managing agency partners, and using data to deeply understand pipeline dynamics, timing, and conversion performance. You are both a strategic thinker and an operator comfortable zooming out to design integrated campaigns and zooming in to optimize performance.
What you will be doing
Integrated Campaign Strategy & Execution
Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
Manage and optimize performance across channels such as search, social, display, and ABM platforms.
Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance.
Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
Deeply understand pipeline mechanics, stage conversion, velocity, and timing and how campaigns influence each.
Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks.
Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.
What we will require of you
6 9+ years of B2B SaaS marketing experience, with a focus on integrated campaigns and demand generation.
Proven experience executing and scaling paid media programs across multiple regions and audience segments, specifically on LinkedIn and Google.
Strong proficiency in HubSpot and Salesforce, including campaign setup, reporting, and funnel tracking.
Experience in PowerBI, ON24, and Canva is a plus
Demonstrated understanding of the full marketing and revenue funnel, including pipeline generation, acceleration, and attribution.
Highly analytical mindset with the ability to connect campaign performance to pipeline outcomes and business impact.
Experience leading or mentoring team members and operating effectively in cross-functional environments.
Strong stakeholder management skills as well as communicating up and out to leadership and peers.
In addition, we hope you will appreciate
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
The pay for the successful candidate will depend on various factors, including work location, relevant knowledge, skills, qualifications, and experience.
#J-18808-Ljbffr
What you will be doing
Integrated Campaign Strategy & Execution
Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
Manage and optimize performance across channels such as search, social, display, and ABM platforms.
Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance.
Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
Deeply understand pipeline mechanics, stage conversion, velocity, and timing and how campaigns influence each.
Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks.
Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.
What we will require of you
6 9+ years of B2B SaaS marketing experience, with a focus on integrated campaigns and demand generation.
Proven experience executing and scaling paid media programs across multiple regions and audience segments, specifically on LinkedIn and Google.
Strong proficiency in HubSpot and Salesforce, including campaign setup, reporting, and funnel tracking.
Experience in PowerBI, ON24, and Canva is a plus
Demonstrated understanding of the full marketing and revenue funnel, including pipeline generation, acceleration, and attribution.
Highly analytical mindset with the ability to connect campaign performance to pipeline outcomes and business impact.
Experience leading or mentoring team members and operating effectively in cross-functional environments.
Strong stakeholder management skills as well as communicating up and out to leadership and peers.
In addition, we hope you will appreciate
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.
The pay for the successful candidate will depend on various factors, including work location, relevant knowledge, skills, qualifications, and experience.
#J-18808-Ljbffr