Sacred Heart University
and the job listing Expires on January 29, 2026
(Primary focus: Instagram & TikTok)
Role Overview We are seeking a creative, strategic, and data-driven Social Media Specialist to lead content ideation, copywriting, and performance optimization for Instagram and TikTok, with opportunities to support additional platforms including YouTube, LinkedIn, Pinterest, and Facebook.
This role focuses on content ideas, storytelling, and copywriting, not hands‑on design or video production. You will work closely with our in‑house Art / Creative team, providing clear creative direction and ensuring content delivers strong business and brand results.
Key Responsibilities Content Ideation & Creative Strategy
Develop platform‑native content ideas and storytelling concepts for Instagram and TikTok
Translate brand goals and campaigns into compelling social content angles and narratives
Create clear content briefs, hooks, and messaging frameworks for the Art team
Build repeatable content formats and series based on insights and performance
Copywriting & Messaging
Write engaging, on‑brand copy for social posts, captions, hooks, CTAs, and short scripts
Adapt tone, structure, and messaging based on platform and audience behavior
Ensure consistency in brand voice while optimizing copy for engagement and clarity
Own the content strategy, planning, and optimization for Instagram and TikTok
Stay up to date with platform trends, algorithms, and best practices
Balance brand storytelling with social‑first, trend‑relevant execution
Drive measurable growth in reach, engagement, followers, and key KPIs
Data, Insights & Optimization
Analyze content performance using native analytics and internal dashboards
Identify patterns, insights, and opportunities from data
Use performance insights to refine content ideas, formats, and copy
Design and evaluate content experiments (e.g. hooks, formats, captions, posting cadence)
Collaboration & Stakeholder Management
Work closely with Art and Marketing teams
Provide clear creative direction and actionable feedback
Align social content with broader brand, campaign, and performance objectives
Requirements
2–5+ years of experience in social media, content strategy, or digital marketing
Strong expertise in
Instagram and TikTok , with a deep understanding of short‑form content performance
Proven ability to generate strong content ideas and write high‑performing social copy
Experience briefing and collaborating with creative or design teams
Strong analytical skills and comfort working with performance data
Strong understanding of American culture and social media trends, with the ability to create culturally relevant content for U.S. audiences
Highly organized, proactive, and comfortable owning content strategy end‑to‑end
Nice to Have
Experience building content IPs or recurring social series
Familiarity with social listening, trend forecasting, or audience research
Experience with YouTube Shorts, Reels, or Pinterest strategy
Background in brand, growth, or performance marketing
Ability to speak Mandarin is a plus
Competitive salary and benefits package.
Opportunities for professional growth and development.
Collaborative and innovative work environment.
Paid Time Off: Paid holidays and vacation time to ensure you can recharge and maintain a healthy work‑life balance.
Health Coverage: Comprehensive medical, dental, and vision insurance to support your health and well‑being.
401K Retirement Plan: Secure your future with our 401K retirement plan with employer contributions.
Immigration Support: We are open to H1B Sponsorship, providing opportunities for qualified candidates to stay and grow within the company.
Additional Info Please send your resume to job@ispringfilter.com.
Candidates must be comfortable commuting to Cumming, GA to be considered for this position.
Remote applicants and marketing agencies will not be considered since it is an onsite position.
We kindly request that you do not call or make unscheduled visits regarding this position.
Principals Only: Recruiters and third‑party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.
#J-18808-Ljbffr
(Primary focus: Instagram & TikTok)
Role Overview We are seeking a creative, strategic, and data-driven Social Media Specialist to lead content ideation, copywriting, and performance optimization for Instagram and TikTok, with opportunities to support additional platforms including YouTube, LinkedIn, Pinterest, and Facebook.
This role focuses on content ideas, storytelling, and copywriting, not hands‑on design or video production. You will work closely with our in‑house Art / Creative team, providing clear creative direction and ensuring content delivers strong business and brand results.
Key Responsibilities Content Ideation & Creative Strategy
Develop platform‑native content ideas and storytelling concepts for Instagram and TikTok
Translate brand goals and campaigns into compelling social content angles and narratives
Create clear content briefs, hooks, and messaging frameworks for the Art team
Build repeatable content formats and series based on insights and performance
Copywriting & Messaging
Write engaging, on‑brand copy for social posts, captions, hooks, CTAs, and short scripts
Adapt tone, structure, and messaging based on platform and audience behavior
Ensure consistency in brand voice while optimizing copy for engagement and clarity
Own the content strategy, planning, and optimization for Instagram and TikTok
Stay up to date with platform trends, algorithms, and best practices
Balance brand storytelling with social‑first, trend‑relevant execution
Drive measurable growth in reach, engagement, followers, and key KPIs
Data, Insights & Optimization
Analyze content performance using native analytics and internal dashboards
Identify patterns, insights, and opportunities from data
Use performance insights to refine content ideas, formats, and copy
Design and evaluate content experiments (e.g. hooks, formats, captions, posting cadence)
Collaboration & Stakeholder Management
Work closely with Art and Marketing teams
Provide clear creative direction and actionable feedback
Align social content with broader brand, campaign, and performance objectives
Requirements
2–5+ years of experience in social media, content strategy, or digital marketing
Strong expertise in
Instagram and TikTok , with a deep understanding of short‑form content performance
Proven ability to generate strong content ideas and write high‑performing social copy
Experience briefing and collaborating with creative or design teams
Strong analytical skills and comfort working with performance data
Strong understanding of American culture and social media trends, with the ability to create culturally relevant content for U.S. audiences
Highly organized, proactive, and comfortable owning content strategy end‑to‑end
Nice to Have
Experience building content IPs or recurring social series
Familiarity with social listening, trend forecasting, or audience research
Experience with YouTube Shorts, Reels, or Pinterest strategy
Background in brand, growth, or performance marketing
Ability to speak Mandarin is a plus
Competitive salary and benefits package.
Opportunities for professional growth and development.
Collaborative and innovative work environment.
Paid Time Off: Paid holidays and vacation time to ensure you can recharge and maintain a healthy work‑life balance.
Health Coverage: Comprehensive medical, dental, and vision insurance to support your health and well‑being.
401K Retirement Plan: Secure your future with our 401K retirement plan with employer contributions.
Immigration Support: We are open to H1B Sponsorship, providing opportunities for qualified candidates to stay and grow within the company.
Additional Info Please send your resume to job@ispringfilter.com.
Candidates must be comfortable commuting to Cumming, GA to be considered for this position.
Remote applicants and marketing agencies will not be considered since it is an onsite position.
We kindly request that you do not call or make unscheduled visits regarding this position.
Principals Only: Recruiters and third‑party agencies, please refrain from contacting us. We are not accepting unsolicited services or offers.
#J-18808-Ljbffr