Apple Inc.
Apple TV Partner Strategy & Growth Lead
Apple Inc., Culver City, California, United States, 90232
Culver City, California, United States Marketing
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently, we have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it. Come and join the Global Apple TV team who are responsible for the Apple TV app and the Apple TV streaming service, transactional movies, TV and third‑party subscription services. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV and as a platform overall.
Description We are seeking a strategic, data‑driven Partner Strategy & Growth Lead for Apple TV to help drive the next phase of subscription growth for the Apple TV business. This role will work cross‑functionally to identify high‑impact growth opportunities that increase sign‑ups and engagement for the service, with a strong focus on subscription growth drivers. In this role, you will collaborate closely with teams across the organization and with external partners to develop and execute growth strategies from concept through launch. The ideal candidate can balance big‑picture strategy with hands‑on execution, brings experience scaling subscription businesses, and understands how partnerships, bundles, and go‑to‑market levers come together to deliver sustained growth.
Responsibilities
Produce and develop a deep understanding of data‑driven performance insights for Apple TV service‑level partnerships to identify key growth initiatives, business risks, and ways to close financial gaps.
Track actual performance versus forecast, identify reasons for discrepancies and produce insights meant to help accelerate growth.
Develop relationships with and serve as the liaison to our key service‑level partners to ensure growth plans outside of the Apple ecosystem are operationally on track and are complementary to our own initiatives.
Have a strong command of full‑funnel metrics across key platforms and other third‑party partnerships.
Develop initiative prioritization frameworks based on objectives such as paid plans, customer lifetime value and revenue, and leverage those frameworks to brief and manage cross‑functional teams towards shared service growth goals.
Work cross‑functionally with business development, partner marketing, content development, paid media, acquisition, retention and analytics teams to execute programs that drive paid plan growth.
Monitor competition, cultural trends and growth best practices to ensure all opportunities are competitive.
Minimum Qualifications
8+ years of marketing, strategy, data and partner management experience.
4+ years of DTC subscription growth experience.
Ability to juggle many stakeholders, initiatives and deadlines simultaneously.
Experience planning and driving projects with cross‑functional teams.
A love for all things technology, television and film with a focus on streaming.
Preferred Qualifications
Experience in interacting with and influencing all levels of management.
Ability to work independently and embrace change and ambiguity.
Organized, detail‑oriented, and resourceful, with a proactive approach to solving problems and anticipating executive needs.
Able to build strategic, long‑term relationships at all levels.
Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging.
Comfortable flexing between strategic initiatives and day‑to‑day operational needs.
The base pay range for this role is between $139,800 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses—including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Apple accepts applications to this posting on an ongoing basis.
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The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently, we have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it. Come and join the Global Apple TV team who are responsible for the Apple TV app and the Apple TV streaming service, transactional movies, TV and third‑party subscription services. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV and as a platform overall.
Description We are seeking a strategic, data‑driven Partner Strategy & Growth Lead for Apple TV to help drive the next phase of subscription growth for the Apple TV business. This role will work cross‑functionally to identify high‑impact growth opportunities that increase sign‑ups and engagement for the service, with a strong focus on subscription growth drivers. In this role, you will collaborate closely with teams across the organization and with external partners to develop and execute growth strategies from concept through launch. The ideal candidate can balance big‑picture strategy with hands‑on execution, brings experience scaling subscription businesses, and understands how partnerships, bundles, and go‑to‑market levers come together to deliver sustained growth.
Responsibilities
Produce and develop a deep understanding of data‑driven performance insights for Apple TV service‑level partnerships to identify key growth initiatives, business risks, and ways to close financial gaps.
Track actual performance versus forecast, identify reasons for discrepancies and produce insights meant to help accelerate growth.
Develop relationships with and serve as the liaison to our key service‑level partners to ensure growth plans outside of the Apple ecosystem are operationally on track and are complementary to our own initiatives.
Have a strong command of full‑funnel metrics across key platforms and other third‑party partnerships.
Develop initiative prioritization frameworks based on objectives such as paid plans, customer lifetime value and revenue, and leverage those frameworks to brief and manage cross‑functional teams towards shared service growth goals.
Work cross‑functionally with business development, partner marketing, content development, paid media, acquisition, retention and analytics teams to execute programs that drive paid plan growth.
Monitor competition, cultural trends and growth best practices to ensure all opportunities are competitive.
Minimum Qualifications
8+ years of marketing, strategy, data and partner management experience.
4+ years of DTC subscription growth experience.
Ability to juggle many stakeholders, initiatives and deadlines simultaneously.
Experience planning and driving projects with cross‑functional teams.
A love for all things technology, television and film with a focus on streaming.
Preferred Qualifications
Experience in interacting with and influencing all levels of management.
Ability to work independently and embrace change and ambiguity.
Organized, detail‑oriented, and resourceful, with a proactive approach to solving problems and anticipating executive needs.
Able to build strategic, long‑term relationships at all levels.
Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging.
Comfortable flexing between strategic initiatives and day‑to‑day operational needs.
The base pay range for this role is between $139,800 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses—including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
Apple accepts applications to this posting on an ongoing basis.
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