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Digital Marketing Analyst - Fisher Investments
Jobs via eFinancialCareers, Plano, Texas, us, 75086
Digital Marketing Analyst - Fisher Investments
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Digital Marketing Analyst - Fisher Investments
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Jobs via eFinancialCareers .
As a Digital Marketing Analyst at Fisher Investments, you will be at the forefront of our global expansion, creating digital media campaigns that directly impact our growth. As an important player on our Global Digital Media Team, you will use your expertise in paid social, display, and native advertising to produce high-quality leads for our global Salesforce.
Reporting to the Digital Media Team Lead, you will be data‑driven, constantly analyzing and optimizing campaigns while uncovering new strategic opportunities to reach target audiences and exceed campaign goals.
The Day‑to‑Day:
Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn, and others.
Leverage first‑ and third‑party data to identify and reach target audiences.
Analyze campaign performance, identify trends, and implement data‑backed strategies to maximize ROAS.
Communicate campaign performance to leadership and team members.
Collaborate and innovate with the Strategy and Planning Team and our in‑house creative agency to develop compelling ads and messaging.
Continuously research industry trends and identify testing opportunities to drive campaign performance.
Identify creative solutions at scale to meet client acquisition needs.
Collaborate with vendor partners and leverage their expertise to maximize campaign performance.
Your Qualifications:
3+ years of digital marketing experience as a digital media buyer/planner, campaign analyst, or account manager (or other online advertising background).
Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager.
Advanced Excel skills, including the use of formulas and pivot tables.
Experience using web analytics tools and optimizing campaigns based on performance metrics (e.g., Google Analytics, Power BI).
Why Fisher Investments: We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, personalized learning and development, and our Great Place to Work Certification. It’s the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits:
100% paid medical, dental, and vision premiums for you and your qualifying dependents.
A 50% 401(k) match, up to the IRS maximum.
20 days of PTO, plus 10 paid holidays.
Family support programs, including 8‑week Paid Primary Caregiver Leave, $10,000 fertility, family‑forming, and hormonal health assistance, and backup child, adult, and elder care.
Hybrid work‑from‑home program eligibility based on role, tenure, and performance (subject to change).
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Management and Manufacturing
Referrals increase your chances of interviewing at Jobs via eFinancialCareers by 2x.
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Digital Marketing Analyst - Fisher Investments
role at
Jobs via eFinancialCareers .
As a Digital Marketing Analyst at Fisher Investments, you will be at the forefront of our global expansion, creating digital media campaigns that directly impact our growth. As an important player on our Global Digital Media Team, you will use your expertise in paid social, display, and native advertising to produce high-quality leads for our global Salesforce.
Reporting to the Digital Media Team Lead, you will be data‑driven, constantly analyzing and optimizing campaigns while uncovering new strategic opportunities to reach target audiences and exceed campaign goals.
The Day‑to‑Day:
Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn, and others.
Leverage first‑ and third‑party data to identify and reach target audiences.
Analyze campaign performance, identify trends, and implement data‑backed strategies to maximize ROAS.
Communicate campaign performance to leadership and team members.
Collaborate and innovate with the Strategy and Planning Team and our in‑house creative agency to develop compelling ads and messaging.
Continuously research industry trends and identify testing opportunities to drive campaign performance.
Identify creative solutions at scale to meet client acquisition needs.
Collaborate with vendor partners and leverage their expertise to maximize campaign performance.
Your Qualifications:
3+ years of digital marketing experience as a digital media buyer/planner, campaign analyst, or account manager (or other online advertising background).
Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager.
Advanced Excel skills, including the use of formulas and pivot tables.
Experience using web analytics tools and optimizing campaigns based on performance metrics (e.g., Google Analytics, Power BI).
Why Fisher Investments: We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, personalized learning and development, and our Great Place to Work Certification. It’s the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits:
100% paid medical, dental, and vision premiums for you and your qualifying dependents.
A 50% 401(k) match, up to the IRS maximum.
20 days of PTO, plus 10 paid holidays.
Family support programs, including 8‑week Paid Primary Caregiver Leave, $10,000 fertility, family‑forming, and hormonal health assistance, and backup child, adult, and elder care.
Hybrid work‑from‑home program eligibility based on role, tenure, and performance (subject to change).
FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Management and Manufacturing
Referrals increase your chances of interviewing at Jobs via eFinancialCareers by 2x.
#J-18808-Ljbffr