Lakeshore Talent
Paid Social Media Manager
Contract to Hire | 6 Month Contract
Pay Rate: $65–$75/hour
Base pay range $64.00/hr - $75.00/hr
Lakeshore Talent is partnering with a growing, mission-driven organization in the health and wellness space to identify a
Paid Social Media Manager
for a contract opportunity with strong potential to convert.
This is a
hands‑on, performance-focused role
for a paid social expert who thrives in direct-response environments and understands how paid social drives real business outcomes—not just clicks or engagement. You’ll own paid social as a core acquisition channel, managing campaigns end‑to‑end across Meta, TikTok, and Snapchat.
What You’ll Do
Own end-to-end paid social execution across Meta (Facebook & Instagram), TikTok, and Snapchat
Develop and manage full-funnel acquisition strategies focused on prospecting, lead generation, and conversion
Actively manage budgets, bidding strategies, audiences, placements, and formats
Optimize campaigns with a strong understanding of geo-targeting, local market dynamics, and regional performance
Monitor and optimize toward KPIs including CPA, CAC, lead volume, conversion rate, LTV, and incrementality
Build and execute a structured A/B testing roadmap to improve acquisition efficiency
Test creative hooks, messaging, offers, formats, audiences, targeting strategies, and geo-based approaches
Analyze results and rapidly scale learnings across platforms
Ensure tests are implemented accurately and consistently
Partner with creative teams to develop conversion-driven paid social creative
Translate performance insights into clear creative direction
Own creative trafficking, naming conventions, rotation, and in-platform execution
Ensure creative aligns with brand standards while driving measurable results
Measurement, Attribution & Reporting
Leverage platform data and multi-touch attribution tools to evaluate performance
Interpret attribution outputs to identify incremental impact
Build clear, concise performance reporting focused on insights and next actions
Use data to continuously refine strategy, testing, and budget decisions
Cross-Functional Collaboration
Work closely with Creative, CRM/Lifecycle, Growth, and Digital teams
Share learnings that improve acquisition performance across channels
Required Qualifications
2+ years of hands‑on paid social experience with a strong acquisition or direct-response focus
Direct, in-platform experience managing campaigns on Meta, TikTok, and Snapchat
Proven experience executing A/B tests directly within ad platforms
Experience marketing for location-based, multi-unit, or service-driven businesses (fitness, healthcare, retail, etc.)
Strong understanding of geo-targeting and local market optimization
Experience using multi-touch attribution platforms to guide optimization and budget decisions
Comfortable owning both strategy and execution, including daily campaign management and QA
Applicants Portfolio or case studies are strongly preferred and should be included in the candidate bio when possible.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Wellness and Fitness Services
#J-18808-Ljbffr
Contract to Hire | 6 Month Contract
Pay Rate: $65–$75/hour
Base pay range $64.00/hr - $75.00/hr
Lakeshore Talent is partnering with a growing, mission-driven organization in the health and wellness space to identify a
Paid Social Media Manager
for a contract opportunity with strong potential to convert.
This is a
hands‑on, performance-focused role
for a paid social expert who thrives in direct-response environments and understands how paid social drives real business outcomes—not just clicks or engagement. You’ll own paid social as a core acquisition channel, managing campaigns end‑to‑end across Meta, TikTok, and Snapchat.
What You’ll Do
Own end-to-end paid social execution across Meta (Facebook & Instagram), TikTok, and Snapchat
Develop and manage full-funnel acquisition strategies focused on prospecting, lead generation, and conversion
Actively manage budgets, bidding strategies, audiences, placements, and formats
Optimize campaigns with a strong understanding of geo-targeting, local market dynamics, and regional performance
Monitor and optimize toward KPIs including CPA, CAC, lead volume, conversion rate, LTV, and incrementality
Build and execute a structured A/B testing roadmap to improve acquisition efficiency
Test creative hooks, messaging, offers, formats, audiences, targeting strategies, and geo-based approaches
Analyze results and rapidly scale learnings across platforms
Ensure tests are implemented accurately and consistently
Partner with creative teams to develop conversion-driven paid social creative
Translate performance insights into clear creative direction
Own creative trafficking, naming conventions, rotation, and in-platform execution
Ensure creative aligns with brand standards while driving measurable results
Measurement, Attribution & Reporting
Leverage platform data and multi-touch attribution tools to evaluate performance
Interpret attribution outputs to identify incremental impact
Build clear, concise performance reporting focused on insights and next actions
Use data to continuously refine strategy, testing, and budget decisions
Cross-Functional Collaboration
Work closely with Creative, CRM/Lifecycle, Growth, and Digital teams
Share learnings that improve acquisition performance across channels
Required Qualifications
2+ years of hands‑on paid social experience with a strong acquisition or direct-response focus
Direct, in-platform experience managing campaigns on Meta, TikTok, and Snapchat
Proven experience executing A/B tests directly within ad platforms
Experience marketing for location-based, multi-unit, or service-driven businesses (fitness, healthcare, retail, etc.)
Strong understanding of geo-targeting and local market optimization
Experience using multi-touch attribution platforms to guide optimization and budget decisions
Comfortable owning both strategy and execution, including daily campaign management and QA
Applicants Portfolio or case studies are strongly preferred and should be included in the candidate bio when possible.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industries Wellness and Fitness Services
#J-18808-Ljbffr