AEO
Position Title: Marketing Analyst
Purpose The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend.
Responsibilities Coordination
Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions
Coordinate with Data Engineering and business stakeholders on quarterly data validation
Manage customer segmentation data pipeline with Data Engineering
Ensure accurate and timely data transfers from Data Engineering team
Manage weekly spend and taxonomy file updates with Cross Functional partners
Manage Daily spend spend file transfer (API or manual)
Quality Assurance
Ensure data governance on quarterly data from business stakeholders
Supervise weekly data validation from business stakeholdersAddress bad data issues from TransUnion
Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays
Financial Ownership
Pull media costs daily from all Media platforms, aggregating and uploading to internal tools
Compile Month End Close file for Finance team, collecting data from all Media platforms
Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices
Process & Improvements
Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change
Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency
Qualifications
Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field
2-3 years of experience in an analytics, digital marketing, or data science role
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
Strong verbal and written communication skills
Demonstrated collaborative skills and ability to work well within a team
Ability to work in a fast-paced and deadline-oriented environment
Self-motivated with critical attention to detail, deadlines and reporting
High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL
Pay/Benefits Information
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
AEO may also provide discretionary bonuses and other incentives at its discretion.
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Purpose The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend.
Responsibilities Coordination
Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions
Coordinate with Data Engineering and business stakeholders on quarterly data validation
Manage customer segmentation data pipeline with Data Engineering
Ensure accurate and timely data transfers from Data Engineering team
Manage weekly spend and taxonomy file updates with Cross Functional partners
Manage Daily spend spend file transfer (API or manual)
Quality Assurance
Ensure data governance on quarterly data from business stakeholders
Supervise weekly data validation from business stakeholdersAddress bad data issues from TransUnion
Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays
Financial Ownership
Pull media costs daily from all Media platforms, aggregating and uploading to internal tools
Compile Month End Close file for Finance team, collecting data from all Media platforms
Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices
Process & Improvements
Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change
Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency
Qualifications
Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field
2-3 years of experience in an analytics, digital marketing, or data science role
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
Strong verbal and written communication skills
Demonstrated collaborative skills and ability to work well within a team
Ability to work in a fast-paced and deadline-oriented environment
Self-motivated with critical attention to detail, deadlines and reporting
High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL
Pay/Benefits Information
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
AEO may also provide discretionary bonuses and other incentives at its discretion.
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