Gray Media
MEDIA EXECUTIVE - WEAU (GDM) - EAU CLAIRE
Gray Media, Eau Claire, Wisconsin, United States, 54701
MEDIA EXECUTIVE - WEAU (GDM) - EAU CLAIRE
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MEDIA EXECUTIVE - WEAU (GDM) - EAU CLAIRE
role at
Gray Media .
About the Company Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. It is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies, and additional media properties including video production companies and studio facilities.
About WEAU (GDM) Gray Digital Media (GDM) is one of the nation’s largest full‑service in‑house digital agencies. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Media Inc. It covers 26 counties in Western Wisconsin and Southern Minnesota.
Job Summary / Description Gray Digital Media (GDM) and WEAU 13 News are seeking a Media Executive in Eau Claire. The primary responsibility is to develop and sell creative marketing solutions using state‑of‑the‑art targeted digital advertising and broadcast solutions. The ideal candidate must be able to strategize and negotiate multi‑platform marketing and advertising projects, working independently to achieve revenue goals. Compensation includes a paid base salary, excellent benefits and PTO package and a commission structure.
Duties / Responsibilities
Research new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline.
Conduct a comprehensive analysis of the client’s needs to determine the best strategies for a long‑term advertising plan.
Prepare and present multi‑platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success.
Collaborate with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements.
Manage the entire sales process from prospecting to close to ensure the highest ROI for clients and long‑term relationships.
Use sales support software accurately and timely for order entry, activity tracking and proposal development.
Qualifications / Requirements
1–3 years sales or business development experience, with cold calling, media or marketing experience preferred; training will be provided if the fit is right.
Excellent writing and communication skills.
Ability to work independently and manage time effectively – this is a fully remote position.
Creative problem‑solving skills.
Ability to develop campaigns and motivate others.
A genuine desire to understand clients and their businesses.
A thirst for ongoing learning in advertising, marketing, television and digital.
Experience selling digital products/strategies, including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO.
Experience developing dynamic PowerPoint presentations and knowledge of other MS Office products.
Must meet Gray Television driving requirements and have a valid driver’s license.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Broadcast Media Production and Distribution
Equal Employment Opportunity Statement Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference may result in discipline up to and including discharge.
WEAU‑TV/Gray Media is a drug‑free company.
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MEDIA EXECUTIVE - WEAU (GDM) - EAU CLAIRE
role at
Gray Media .
About the Company Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. It is the nation’s largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies, and additional media properties including video production companies and studio facilities.
About WEAU (GDM) Gray Digital Media (GDM) is one of the nation’s largest full‑service in‑house digital agencies. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Media Inc. It covers 26 counties in Western Wisconsin and Southern Minnesota.
Job Summary / Description Gray Digital Media (GDM) and WEAU 13 News are seeking a Media Executive in Eau Claire. The primary responsibility is to develop and sell creative marketing solutions using state‑of‑the‑art targeted digital advertising and broadcast solutions. The ideal candidate must be able to strategize and negotiate multi‑platform marketing and advertising projects, working independently to achieve revenue goals. Compensation includes a paid base salary, excellent benefits and PTO package and a commission structure.
Duties / Responsibilities
Research new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline.
Conduct a comprehensive analysis of the client’s needs to determine the best strategies for a long‑term advertising plan.
Prepare and present multi‑platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success.
Collaborate with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements.
Manage the entire sales process from prospecting to close to ensure the highest ROI for clients and long‑term relationships.
Use sales support software accurately and timely for order entry, activity tracking and proposal development.
Qualifications / Requirements
1–3 years sales or business development experience, with cold calling, media or marketing experience preferred; training will be provided if the fit is right.
Excellent writing and communication skills.
Ability to work independently and manage time effectively – this is a fully remote position.
Creative problem‑solving skills.
Ability to develop campaigns and motivate others.
A genuine desire to understand clients and their businesses.
A thirst for ongoing learning in advertising, marketing, television and digital.
Experience selling digital products/strategies, including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO.
Experience developing dynamic PowerPoint presentations and knowledge of other MS Office products.
Must meet Gray Television driving requirements and have a valid driver’s license.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Broadcast Media Production and Distribution
Equal Employment Opportunity Statement Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference may result in discipline up to and including discharge.
WEAU‑TV/Gray Media is a drug‑free company.
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