Rapid Die Cut
Performance Marketing Specialist
We’re looking for a Performance Marketing Specialist to scale our reach across search, advertising, and web experience. This role blends hands‑on SEO/AEO, paid search management, and website optimization to improve visibility, lead quality, and conversions.
This is a full‑time, on‑site role located in the Detroit metro or Twin Cities metro area.
Role Description
Working within our CMS platform, building and updating webpages using best practices for UX, page speed, mobile responsiveness, and conversion flow
Ensuring all web assets support strong SEO foundations, including structured data, metadata, internal linking, and accessibility
Applying AEO best practices to increase visibility within AI‑driven search environments, including schema markup, structured content, and conversational content paths
Expanding on traditional keyword research to develop answer‑ready content aligned to our customer’s questions
Conducting ongoing SEO audits to ensure site health, crawlability, mobile performance, and adherence to modern standards
Auditing our website for technical SEO, on‑page SEO, and content performance, implementing scalable strategies for additional traffic
Implementing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and social media platforms, managing budgets, bids, and daily spend
Owning keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data‑driven decisions
Implementing and managing robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform‑specific tools
Developing dashboards and reporting to track channel performance, pipeline contribution, and ROI
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field
5+ years in performance marketing, growth marketing, or demand generation
Hands‑on SEO experience, including proven success in scaling SEO programs
Understanding of LLMs, generative AI, and their impact on search behavior
Strong analytical skills and proficiency in SEO/AEO/PPC tech stacks
Experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross‑channel attribution, with the ability to turn insights into action
Strong command of Google Analytics 4 (GA4) and custom reporting tools
Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
Strong interpersonal skills and the ability to collaborate effectively across teams
Previous experience in B2B marketing is an advantage
What we offer
Competitive base salary with performance‑based incentives
Ongoing professional development and training
Collaborative work environment with cross‑functional team support
This role offers the opportunity to build, execute, and optimize demand generation and performance marketing programs that fuel growth. You’ll work cross‑functionally, engage directly with customers, and use data to continuously improve acquisition, conversion, and revenue impact at Rapid Die Cut.
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This is a full‑time, on‑site role located in the Detroit metro or Twin Cities metro area.
Role Description
Working within our CMS platform, building and updating webpages using best practices for UX, page speed, mobile responsiveness, and conversion flow
Ensuring all web assets support strong SEO foundations, including structured data, metadata, internal linking, and accessibility
Applying AEO best practices to increase visibility within AI‑driven search environments, including schema markup, structured content, and conversational content paths
Expanding on traditional keyword research to develop answer‑ready content aligned to our customer’s questions
Conducting ongoing SEO audits to ensure site health, crawlability, mobile performance, and adherence to modern standards
Auditing our website for technical SEO, on‑page SEO, and content performance, implementing scalable strategies for additional traffic
Implementing and optimizing paid search campaigns across Google Ads, Microsoft Ads, and social media platforms, managing budgets, bids, and daily spend
Owning keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
Daily utilization of reporting, analytics, and trend tools to track campaign performance and make data‑driven decisions
Implementing and managing robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform‑specific tools
Developing dashboards and reporting to track channel performance, pipeline contribution, and ROI
Qualifications
Bachelor’s degree in marketing, communications, business, or a related field
5+ years in performance marketing, growth marketing, or demand generation
Hands‑on SEO experience, including proven success in scaling SEO programs
Understanding of LLMs, generative AI, and their impact on search behavior
Strong analytical skills and proficiency in SEO/AEO/PPC tech stacks
Experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross‑channel attribution, with the ability to turn insights into action
Strong command of Google Analytics 4 (GA4) and custom reporting tools
Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
Strong interpersonal skills and the ability to collaborate effectively across teams
Previous experience in B2B marketing is an advantage
What we offer
Competitive base salary with performance‑based incentives
Ongoing professional development and training
Collaborative work environment with cross‑functional team support
This role offers the opportunity to build, execute, and optimize demand generation and performance marketing programs that fuel growth. You’ll work cross‑functionally, engage directly with customers, and use data to continuously improve acquisition, conversion, and revenue impact at Rapid Die Cut.
#J-18808-Ljbffr