Wondr Health
Marketing Specialist - B2C (Wondr Health)
As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will provide planning and execution of participant adoption marketing projects. The role involves developing high‑impact, just‑in‑time materials to increase participant adoption rates and making a difference in many lives. Candidates must be comfortable tackling simultaneous challenges in a rewarding high‑urgency, fast‑paced environment.
Job Details
Department:
Marketing
Position:
Marketing Specialist / B2C
Reports To:
Director of Marketing
Job Class:
Exempt
Major Responsibilities
Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
Leverage demand‑generation skills to creatively and effectively capture attention of participants
Develop and execute strategies for all digital landscapes including emails, text messages, microsites, and social media marketing
Manage adoption direct‑mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage and update content on internal‑ and external‑facing company microsites
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with the Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread and update client‑related content and communications in accordance with our style guide
Manage agency and vendor relationships to ensure all outsourced work is consistent, high quality, cost‑effective and reflects branding specifications
Manage participant contact lists, imports and permissions
Ensure the quality, accuracy and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands and internal requirements while balancing competing priorities
Conduct competitor research as it relates to participant enrollment efforts
Take on a variety of projects
Knowledge, Skills & Abilities
Excellent follow‑up skills and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time‑management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite
Excellent writer and detailed proofreader
CRM and marketing automation experience
Qualifications
Education:
BA/BS in business, marketing or related field (preferred)
Experience:
3 to 5 years of marketing experience
Industry Experience:
1 to 2 years in the health and benefits industry
General Working Conditions Work can be remote or in the office. The role involves extended periods of sitting at a workstation performing computer duties. There is a constant flow of interruptions by personnel, visitors, and telephone calls. Private workstations are available as needed. The work environment offers little or no privacy.
Equal Opportunity Employer Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All employment decisions are based on qualifications, merit, and business need.
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Job Details
Department:
Marketing
Position:
Marketing Specialist / B2C
Reports To:
Director of Marketing
Job Class:
Exempt
Major Responsibilities
Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
Develop integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
Gather feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
Leverage demand‑generation skills to creatively and effectively capture attention of participants
Develop and execute strategies for all digital landscapes including emails, text messages, microsites, and social media marketing
Manage adoption direct‑mail communications in collaboration with the Account Management team and external vendors, including letters, self‑mailers, and specialty print items
Create, manage and update content on internal‑ and external‑facing company microsites
Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients
Collaborate with the Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
Write, edit, proofread and update client‑related content and communications in accordance with our style guide
Manage agency and vendor relationships to ensure all outsourced work is consistent, high quality, cost‑effective and reflects branding specifications
Manage participant contact lists, imports and permissions
Ensure the quality, accuracy and timeliness of all participant engagement communications
Ensure digital and print design is optimized for various delivery mediums
Manage client demands and internal requirements while balancing competing priorities
Conduct competitor research as it relates to participant enrollment efforts
Take on a variety of projects
Knowledge, Skills & Abilities
Excellent follow‑up skills and communication skills
Excellent project management skills
Quick learner of technical skills
Superior proofreading skills
Resourceful personality with exceptional attention to detail and layout consistency
Experience working with clients and a variety of internal stakeholders
Strong time‑management skills
Ability to propose and develop ideas and plans proactively
Ability to work independently and collaboratively with the team
Ability to bring creative solutions to existing programs and processes
Ability to drive strategic creative executions
Advanced use of Microsoft Office applications
Professional and personable demeanor
Knowledge of Adobe Creative Suite
Excellent writer and detailed proofreader
CRM and marketing automation experience
Qualifications
Education:
BA/BS in business, marketing or related field (preferred)
Experience:
3 to 5 years of marketing experience
Industry Experience:
1 to 2 years in the health and benefits industry
General Working Conditions Work can be remote or in the office. The role involves extended periods of sitting at a workstation performing computer duties. There is a constant flow of interruptions by personnel, visitors, and telephone calls. Private workstations are available as needed. The work environment offers little or no privacy.
Equal Opportunity Employer Wondr Health is an equal‑opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All employment decisions are based on qualifications, merit, and business need.
#J-18808-Ljbffr