24 Seven Talent
Title: Media Planner (Display)
Location: NYC
Onsite: hybrid 3 days/week
Key Responsibilities
Lead end-to-end programmatic paid display and video channel strategy, execution, and optimization
Strong understanding of data-driven targeting and brand safety standards applicable to display advertising
Design and manage audience segmentation, creative rotation, and budget pacing
Develop a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, placements)
Collaborate with in-house media strategy team to develop and build high-performing creative based on performance and insights
Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
Required Qualifications
5–7 years of experience managing paid display campaigns in platform at scale (agency or in-house)
2+ years in performance marketing
Deep expertise in Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with proven campaign success.
Deep understanding of ad servers like CM360
Experience developing and adhering to project management best practices to delivery error free campaigns
Strong understanding of audience targeting, creative optimization, platform features
Analytical skills with proven experience hitting ROAS, CPA, or CPI goals
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Management
Industries
Book and Periodical Publishing, Marketing Services, and Advertising Services
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Location: NYC
Onsite: hybrid 3 days/week
Key Responsibilities
Lead end-to-end programmatic paid display and video channel strategy, execution, and optimization
Strong understanding of data-driven targeting and brand safety standards applicable to display advertising
Design and manage audience segmentation, creative rotation, and budget pacing
Develop a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, placements)
Collaborate with in-house media strategy team to develop and build high-performing creative based on performance and insights
Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
Required Qualifications
5–7 years of experience managing paid display campaigns in platform at scale (agency or in-house)
2+ years in performance marketing
Deep expertise in Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with proven campaign success.
Deep understanding of ad servers like CM360
Experience developing and adhering to project management best practices to delivery error free campaigns
Strong understanding of audience targeting, creative optimization, platform features
Analytical skills with proven experience hitting ROAS, CPA, or CPI goals
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Management
Industries
Book and Periodical Publishing, Marketing Services, and Advertising Services
#J-18808-Ljbffr