Universal Windows Direct
Retail Marketing Manager
at
Universal Windows Direct
Olmstead Falls Area
$55,000 PLUS bonus structure!
This role champions The Great Day Way, placing customers and people at the heart of every interaction. As the lead for Retail marketing, event strategy, and grassroots lead generation and marketing, the Retail Marketing Manager will unify our efforts under one customer‑obsessed, people‑driven framework to deliver quality leads, memorable brand experiences, and community connection across the country.
As the Retail Marketing Manager, you will be responsible for creating, developing and managing local partnerships, shows/events, canvassing, and Retail marketing efforts focused on lead generation for your assigned location.
Responsibilities
Engage potential customers and schedule in‑home consultations with UWD Sales Representatives
Develop training programs for existing local staff and new hires
Engaging with homeowners in local neighborhoods where UWD has recently completed home‑improvement projects
Hire, train and maintain team of Retail marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with Retail marketing team
Support Corporate Marketing functions where necessary
Create and lead a unified event marketing vision across all brands and divisions
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer‑first mindset, and strong team development
Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
Optimize lead generation processes to exceed booked, issued, and sales targets
Develop manage and execute a workforce plan to deliver quality capacity and capabilities for events marketing
Recruit, train, and inspire a high‑performing, geographically dispersed team of event marketers
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines
Qualifications
3+ years of experience in field/event marketing, grassroots lead generation or related roles in high‑performance, growth‑oriented businesses
Proven leadership in building and scaling multi‑location teams and programs; national/multi‑brand experience preferred
Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred
Deep understanding of Retail marketing dynamics, including event execution, local partnerships, community engagement, and staffing
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment
Experience in the home improvement, franchise, or direct‑to‑consumer industries a plus
Excellent communicator who inspires, coaches, and drives outcomes through people
Willingness to travel regularly to your office, events within your market, as well as other markets if chosen to attend
Ability to engage for extended periods at events and manage occasional physical demands (event materials, standing, walking)
Valid Driver’s License And Reliable Transportation Required.
UWD is an Equal Employment Opportunity Employer
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at
Universal Windows Direct
Olmstead Falls Area
$55,000 PLUS bonus structure!
This role champions The Great Day Way, placing customers and people at the heart of every interaction. As the lead for Retail marketing, event strategy, and grassroots lead generation and marketing, the Retail Marketing Manager will unify our efforts under one customer‑obsessed, people‑driven framework to deliver quality leads, memorable brand experiences, and community connection across the country.
As the Retail Marketing Manager, you will be responsible for creating, developing and managing local partnerships, shows/events, canvassing, and Retail marketing efforts focused on lead generation for your assigned location.
Responsibilities
Engage potential customers and schedule in‑home consultations with UWD Sales Representatives
Develop training programs for existing local staff and new hires
Engaging with homeowners in local neighborhoods where UWD has recently completed home‑improvement projects
Hire, train and maintain team of Retail marketers across multiple locations
Manage provided budgets to maximize ROI
Determine and set monthly, quarterly, and annual goals in partnership with the VP of Marketing
Manage and approve payroll entries and updates
Contribute content social media and company culture efforts
Evaluate data and results to identify areas of improvement
Conduct performance reviews with Retail marketing team
Support Corporate Marketing functions where necessary
Create and lead a unified event marketing vision across all brands and divisions
Develop scalable programs that reflect The Great Day Way, emphasizing excellence in execution, a customer‑first mindset, and strong team development
Oversee execution of event and grassroots marketing strategies, including home shows, retail events, festivals, local sponsorships, B2B partnerships, and neighborhood outreach
Develop standards for localized marketing efforts, ensuring consistency in brand representation and quality of experience
Optimize lead generation processes to exceed booked, issued, and sales targets
Develop manage and execute a workforce plan to deliver quality capacity and capabilities for events marketing
Recruit, train, and inspire a high‑performing, geographically dispersed team of event marketers
Promote a culture of accountability, learning, and energy, with clear KPIs and coaching routines
Qualifications
3+ years of experience in field/event marketing, grassroots lead generation or related roles in high‑performance, growth‑oriented businesses
Proven leadership in building and scaling multi‑location teams and programs; national/multi‑brand experience preferred
Bachelor’s degree or equivalent experience; marketing, communications, or business discipline preferred
Deep understanding of Retail marketing dynamics, including event execution, local partnerships, community engagement, and staffing
Strong ability to set vision, organize systems, and lead through influence in a matrixed environment
Experience in the home improvement, franchise, or direct‑to‑consumer industries a plus
Excellent communicator who inspires, coaches, and drives outcomes through people
Willingness to travel regularly to your office, events within your market, as well as other markets if chosen to attend
Ability to engage for extended periods at events and manage occasional physical demands (event materials, standing, walking)
Valid Driver’s License And Reliable Transportation Required.
UWD is an Equal Employment Opportunity Employer
#J-18808-Ljbffr