Purolabs
Working Hours:
Monday to Friday 9am to 5pm, minimum 4 hours overlap with UK GMT
We're looking for a data-driven Creative Strategist to join our performance marketing team. If you obsess over what makes ads convert, can analyse performance data, and turn insights into winning creative briefs, keep reading.
This is not a purely creative role. It's a performance role. Data guides everything.
About Purolabs Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.
Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health‑conscious people who refuse to compromise on quality.
The Role We're looking for a Creative Strategist to join our performance marketing team, with a heavy focus on Meta (Facebook/Instagram) paid social.
You’ll be responsible for developing high‑performing ad concepts, analysing what’s working in our ad accounts, and translating data insights into creative briefs that convert. This role requires strong experience in direct‑response creative, a deep understanding of buyer psychology, and the ability to work at pace.
You’ll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators. The ideal candidate comes from a high‑performing DTC brand, ideally within wellness or similar sectors.
Beyond paid social, you’ll contribute to landing page strategy, brand creative direction, organic social content, and website messaging. But make no mistake, the core of this role is paid advertising performance. Everything else supports that goal.
Key Responsibilities Paid Social Creative (Primary Focus)
Develop high‑performing ad concepts, hooks, angles, and scripts for Meta paid campaigns
Write persuasive direct‑response copy (short‑form and long‑form)
Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations
Write detailed creative briefs for designers, video editors, and UGC creators
Test, iterate, and optimise creatives based on performance data
Apply direct‑response principles and proven frameworks (AIDA, PAS, etc.) to ensure ads convert at scale
Follow winning structures rather than reinventing for creativity’s sake
Present weekly creative performance reports with clear recommendations
Maintain and improve creative pipeline, briefs, and internal processes
Supporting Responsibilities
Contribute to landing page messaging and structure for paid campaigns
Provide creative direction for website content and product pages
Guide organic social content strategy to support broader brand goals
Ensure creative consistency across the customer journey
What We’re Looking For
2+ years experience in direct‑response creative strategy for DTC e‑commerce (agency, brand, or freelance)
Strong background in Meta Ads, especially in high‑volume creative environments
Proven experience writing detailed creative briefs for creative teams
Ability to analyse ad performance data and translate insights into actionable creative direction
Strong copywriting skills with understanding of direct‑response frameworks
Deep understanding of DTC consumer psychology and scroll‑stopping principles
Experience collaborating with designers, video editors, and UGC creators
Highly data‑driven mindset. You prioritise performance over creative preference
Clear, fluent English communication skills (written and verbal)
Ability to work independently, manage deadlines, and take ownership
Nice to Have
Experience in health, wellness, supplements, or beauty brands
Experience with UGC casting or managing creators
Familiarity with tools like Meta Ad Library, Triple Whale, Foreplay, Motion
Landing page optimisation or CRO experience
Basic video editing skills (CapCut, Premiere, or similar)
Your Personality
Data‑obsessed. You make creative decisions based on evidence, not gut feeling
Commercially minded. You care about results, not just aesthetics
Fast‑moving. You can produce and iterate at pace without sacrificing quality
Proactive. You don’t wait to be told what to test next
Detail‑oriented. You spot what others miss
Clear communicator. You can brief creative teams effectively and articulate rationale
What We Offer
Fully remote with flexible hours (just maintain GMT overlap)
Competitive rate based on experience
Paid time off including UK bank holidays
Creative freedom to test bold ideas
Direct collaboration with founders and marketing team
Opportunity to shape the creative direction of a growing brand
Products that genuinely help people feel better
Important
This is a contractor position (not employment)
Applications welcome globally
Minimum 4‑hour daily overlap with UK hours required
CV must be submitted in English
Portfolio of ad creative work is required. Applications without a portfolio will not be considered.
Vocaroo link (2‑3 mins) introducing yourself is required. Applications without a Vocaroo will not be considered.
#J-18808-Ljbffr
Monday to Friday 9am to 5pm, minimum 4 hours overlap with UK GMT
We're looking for a data-driven Creative Strategist to join our performance marketing team. If you obsess over what makes ads convert, can analyse performance data, and turn insights into winning creative briefs, keep reading.
This is not a purely creative role. It's a performance role. Data guides everything.
About Purolabs Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.
Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health‑conscious people who refuse to compromise on quality.
The Role We're looking for a Creative Strategist to join our performance marketing team, with a heavy focus on Meta (Facebook/Instagram) paid social.
You’ll be responsible for developing high‑performing ad concepts, analysing what’s working in our ad accounts, and translating data insights into creative briefs that convert. This role requires strong experience in direct‑response creative, a deep understanding of buyer psychology, and the ability to work at pace.
You’ll collaborate closely with our Performance Marketing Manager, designers, video editors, and UGC creators. The ideal candidate comes from a high‑performing DTC brand, ideally within wellness or similar sectors.
Beyond paid social, you’ll contribute to landing page strategy, brand creative direction, organic social content, and website messaging. But make no mistake, the core of this role is paid advertising performance. Everything else supports that goal.
Key Responsibilities Paid Social Creative (Primary Focus)
Develop high‑performing ad concepts, hooks, angles, and scripts for Meta paid campaigns
Write persuasive direct‑response copy (short‑form and long‑form)
Analyse winning ads, competitor angles, creative trends, and performance data to guide new iterations
Write detailed creative briefs for designers, video editors, and UGC creators
Test, iterate, and optimise creatives based on performance data
Apply direct‑response principles and proven frameworks (AIDA, PAS, etc.) to ensure ads convert at scale
Follow winning structures rather than reinventing for creativity’s sake
Present weekly creative performance reports with clear recommendations
Maintain and improve creative pipeline, briefs, and internal processes
Supporting Responsibilities
Contribute to landing page messaging and structure for paid campaigns
Provide creative direction for website content and product pages
Guide organic social content strategy to support broader brand goals
Ensure creative consistency across the customer journey
What We’re Looking For
2+ years experience in direct‑response creative strategy for DTC e‑commerce (agency, brand, or freelance)
Strong background in Meta Ads, especially in high‑volume creative environments
Proven experience writing detailed creative briefs for creative teams
Ability to analyse ad performance data and translate insights into actionable creative direction
Strong copywriting skills with understanding of direct‑response frameworks
Deep understanding of DTC consumer psychology and scroll‑stopping principles
Experience collaborating with designers, video editors, and UGC creators
Highly data‑driven mindset. You prioritise performance over creative preference
Clear, fluent English communication skills (written and verbal)
Ability to work independently, manage deadlines, and take ownership
Nice to Have
Experience in health, wellness, supplements, or beauty brands
Experience with UGC casting or managing creators
Familiarity with tools like Meta Ad Library, Triple Whale, Foreplay, Motion
Landing page optimisation or CRO experience
Basic video editing skills (CapCut, Premiere, or similar)
Your Personality
Data‑obsessed. You make creative decisions based on evidence, not gut feeling
Commercially minded. You care about results, not just aesthetics
Fast‑moving. You can produce and iterate at pace without sacrificing quality
Proactive. You don’t wait to be told what to test next
Detail‑oriented. You spot what others miss
Clear communicator. You can brief creative teams effectively and articulate rationale
What We Offer
Fully remote with flexible hours (just maintain GMT overlap)
Competitive rate based on experience
Paid time off including UK bank holidays
Creative freedom to test bold ideas
Direct collaboration with founders and marketing team
Opportunity to shape the creative direction of a growing brand
Products that genuinely help people feel better
Important
This is a contractor position (not employment)
Applications welcome globally
Minimum 4‑hour daily overlap with UK hours required
CV must be submitted in English
Portfolio of ad creative work is required. Applications without a portfolio will not be considered.
Vocaroo link (2‑3 mins) introducing yourself is required. Applications without a Vocaroo will not be considered.
#J-18808-Ljbffr