BDPros
Marketing Manager
Department:
Marketing
About BDPros
BDPros helps B2B clients drive measurable business development results. We blend strategy, execution, and emerging technologies to build modern, scalable sales pipeline engines that drive growth.
Position Summary The Marketing Manager is a hands‑on leader responsible for planning, executing, and optimizing integrated marketing initiatives for BDPros and its clients. This role owns core marketing channels including email campaigns, social media, content creation, case studies, marketing collateral, SEO, website maintenance, and event support programs.
This individual must be passionate about leveraging and developing AI‑powered solutions to improve sales and marketing performance, efficiency, personalization, and business development outcomes, and will play a key role in evolving how BDPros uses AI across sales, marketing, and growth initiatives.
Key Responsibilities
Develop and execute integrated marketing strategies aligned with BDPros and client business development goals
Serve as a strategic marketing partner to internal stakeholders and client teams
Lead planning, prioritization, and execution across multiple initiatives and timelines
Translate business objectives into actionable campaigns with clear KPIs and ROI tracking
Email Marketing & Campaigns
Own end‑to‑end email marketing strategy including list growth, segmentation, automation, and analytics
Create and manage campaigns for lead nurturing, thought leadership, client engagement, and events
Continuously test and optimize subject lines, messaging, timing, and personalization
Lead development of blogs, articles, whitepapers, landing pages, and thought leadership
Oversee creation of compelling case studies showcasing measurable client results
Ensure consistent brand voice, messaging, and storytelling across all content
Social Media & Digital Presence
Manage social media paid and organic strategy and execution, primarily on LinkedIn
Plan calendars and publish content to drive visibility, engagement, and lead generation
Monitor performance and optimize based on analytics and trends
SEO & Website Management
Own SEO strategy including keyword research, on‑page optimization, content alignment, and performance tracking
Manage website maintenance, updates, and optimization for conversion and user experience
Oversee development of pitch decks, one‑pagers, sales enablement materials, and proposals
Ensure collateral is current, on‑brand, and aligned with BDPros’ value proposition
Events & Campaigns
Plan and support virtual and in‑person events, webinars, and sponsorships
Manage event promotion, registration, follow‑up, and performance measurement
Collaborate with BD and leadership teams to maximize event‑driven opportunities
Leverage AI tools to enhance content creation, campaign optimization, personalization, and analytics
Stay current on emerging AI technologies and best practices, and implement AI‑driven marketing workflows and solutions
Champion AI adoption internally and with clients to drive smarter, faster results
Qualifications Required
Self‑starter with 5+ years of marketing experience, preferably in an agency or professional services environment
Proven experience managing email campaigns, content, social media, SEO, and websites
Strong project management and multitasking skills
Excellent written and verbal communication skills
Data‑driven mindset with experience using analytics to guide decisions
Preferred
Experience marketing for B2B organizations
Hands‑on experience with marketing automation and CRM platforms, including Zoho
Demonstrated use of AI tools for content, analytics, personalization, or automation
Experience supporting business development and sales enablement efforts
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Business Consulting and Services
Location:
Racine, WI
Salary:
$134,400 – $176,400
#J-18808-Ljbffr
Marketing
About BDPros
BDPros helps B2B clients drive measurable business development results. We blend strategy, execution, and emerging technologies to build modern, scalable sales pipeline engines that drive growth.
Position Summary The Marketing Manager is a hands‑on leader responsible for planning, executing, and optimizing integrated marketing initiatives for BDPros and its clients. This role owns core marketing channels including email campaigns, social media, content creation, case studies, marketing collateral, SEO, website maintenance, and event support programs.
This individual must be passionate about leveraging and developing AI‑powered solutions to improve sales and marketing performance, efficiency, personalization, and business development outcomes, and will play a key role in evolving how BDPros uses AI across sales, marketing, and growth initiatives.
Key Responsibilities
Develop and execute integrated marketing strategies aligned with BDPros and client business development goals
Serve as a strategic marketing partner to internal stakeholders and client teams
Lead planning, prioritization, and execution across multiple initiatives and timelines
Translate business objectives into actionable campaigns with clear KPIs and ROI tracking
Email Marketing & Campaigns
Own end‑to‑end email marketing strategy including list growth, segmentation, automation, and analytics
Create and manage campaigns for lead nurturing, thought leadership, client engagement, and events
Continuously test and optimize subject lines, messaging, timing, and personalization
Lead development of blogs, articles, whitepapers, landing pages, and thought leadership
Oversee creation of compelling case studies showcasing measurable client results
Ensure consistent brand voice, messaging, and storytelling across all content
Social Media & Digital Presence
Manage social media paid and organic strategy and execution, primarily on LinkedIn
Plan calendars and publish content to drive visibility, engagement, and lead generation
Monitor performance and optimize based on analytics and trends
SEO & Website Management
Own SEO strategy including keyword research, on‑page optimization, content alignment, and performance tracking
Manage website maintenance, updates, and optimization for conversion and user experience
Oversee development of pitch decks, one‑pagers, sales enablement materials, and proposals
Ensure collateral is current, on‑brand, and aligned with BDPros’ value proposition
Events & Campaigns
Plan and support virtual and in‑person events, webinars, and sponsorships
Manage event promotion, registration, follow‑up, and performance measurement
Collaborate with BD and leadership teams to maximize event‑driven opportunities
Leverage AI tools to enhance content creation, campaign optimization, personalization, and analytics
Stay current on emerging AI technologies and best practices, and implement AI‑driven marketing workflows and solutions
Champion AI adoption internally and with clients to drive smarter, faster results
Qualifications Required
Self‑starter with 5+ years of marketing experience, preferably in an agency or professional services environment
Proven experience managing email campaigns, content, social media, SEO, and websites
Strong project management and multitasking skills
Excellent written and verbal communication skills
Data‑driven mindset with experience using analytics to guide decisions
Preferred
Experience marketing for B2B organizations
Hands‑on experience with marketing automation and CRM platforms, including Zoho
Demonstrated use of AI tools for content, analytics, personalization, or automation
Experience supporting business development and sales enablement efforts
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Business Consulting and Services
Location:
Racine, WI
Salary:
$134,400 – $176,400
#J-18808-Ljbffr