IQVIA
Product Manager, AIM XR Triggers
The
Product Manager for AIM XR Triggers
will
lead strategy, development, and delivery
of activation products leveraging AIM XR data—including
triggered email, programmatic activations, CRM field alerts,
and emerging
multichannel trigger-based use cases . This role combines
product management, digital marketing, and customer-facing strategy
to expand how AIM XR data is activated across client channels. You will
work closely with the AIM XR Product Manager and delivery teams
to launch new triggered programs, develop roadmap items for growth, and renew existing clients. You will
drive the evolution of programs into multichannel journeys
spanning
email, social, and programmatic advertising . As the
SME for AIM XR Triggers and related products , you will
guide adoption across Pharma, Provider, Publisher, and IQVIA business lines . Responsibilities
Serve as the Subject Matter Expert (SME)
for AIM XR trigger-based activations across all channels. Lead the end-to-end product lifecycle
for AIM XR trigger products, including roadmap, requirements, and delivery. Develop strategies and campaign journeys
to support adoption of triggered programs across multiple verticals. Identify and scope new activation use cases; drive adoption
of AIM XR triggered advertising and multichannel triggers. Manage ATE reporting requirements
and deliver monthly performance updates for brands. Partner with engineering, data science, delivery, and marketing teams
to ensure successful launches and continuous enhancement. Drive product innovation
to support digital, media, and CRM integration for AIM XR triggers. Contribute to the master AIM XR product roadmap
and cross-functional planning. Co-create and deliver AIM Triggered Email sales enablement and training materials. Train GTM partners
(Sales, Account Management, Operations) on AIM XR Triggered products. Advocate for resources and investments
required to scale the trigger-based product portfolio. Qualifications
2-3 years of product management experience 1+ year experience in digital marketing or product strategy Hands‑on experience building and launching digital products; strong understanding of data‑driven triggers and activation workflows Experience with CRM, ad tech, email marketing, programmatic media, or cross‑channel activation Healthcare or life sciences experience strongly preferred Familiarity with Jira, Workfront, Aha! and modern product development processes Strong communication, stakeholder alignment, and cross‑functional leadership skills Ability to influence without authority and advocate for needed resources GenAI familiarity is an asset Thrives in a collaborative, close‑knit team environment IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe The potential base pay range for this role, when annualized, is $80,100.00 - $200,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part‑time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
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The
Product Manager for AIM XR Triggers
will
lead strategy, development, and delivery
of activation products leveraging AIM XR data—including
triggered email, programmatic activations, CRM field alerts,
and emerging
multichannel trigger-based use cases . This role combines
product management, digital marketing, and customer-facing strategy
to expand how AIM XR data is activated across client channels. You will
work closely with the AIM XR Product Manager and delivery teams
to launch new triggered programs, develop roadmap items for growth, and renew existing clients. You will
drive the evolution of programs into multichannel journeys
spanning
email, social, and programmatic advertising . As the
SME for AIM XR Triggers and related products , you will
guide adoption across Pharma, Provider, Publisher, and IQVIA business lines . Responsibilities
Serve as the Subject Matter Expert (SME)
for AIM XR trigger-based activations across all channels. Lead the end-to-end product lifecycle
for AIM XR trigger products, including roadmap, requirements, and delivery. Develop strategies and campaign journeys
to support adoption of triggered programs across multiple verticals. Identify and scope new activation use cases; drive adoption
of AIM XR triggered advertising and multichannel triggers. Manage ATE reporting requirements
and deliver monthly performance updates for brands. Partner with engineering, data science, delivery, and marketing teams
to ensure successful launches and continuous enhancement. Drive product innovation
to support digital, media, and CRM integration for AIM XR triggers. Contribute to the master AIM XR product roadmap
and cross-functional planning. Co-create and deliver AIM Triggered Email sales enablement and training materials. Train GTM partners
(Sales, Account Management, Operations) on AIM XR Triggered products. Advocate for resources and investments
required to scale the trigger-based product portfolio. Qualifications
2-3 years of product management experience 1+ year experience in digital marketing or product strategy Hands‑on experience building and launching digital products; strong understanding of data‑driven triggers and activation workflows Experience with CRM, ad tech, email marketing, programmatic media, or cross‑channel activation Healthcare or life sciences experience strongly preferred Familiarity with Jira, Workfront, Aha! and modern product development processes Strong communication, stakeholder alignment, and cross‑functional leadership skills Ability to influence without authority and advocate for needed resources GenAI familiarity is an asset Thrives in a collaborative, close‑knit team environment IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe The potential base pay range for this role, when annualized, is $80,100.00 - $200,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part‑time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
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