Principal Financial Services, Inc.
Content Marketing Strategist
Principal Financial Services, Inc., Des Moines, Iowa, United States, 50319
What You'll Do
Are you a results-driven content marketer with a passion for creating digital experiences that convert? Do you excel at crafting compelling, consumer-focused messaging?
Principal Financial Group is seeking a
Content Marketing Strategist
to join our team and help launch individual participant investment planning and productsthrough engaging web experiences and campaigns.
What You’ll Do
Write and optimize UX/web copyfor product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and businessgoals.
Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
Implement A/B testingfor web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
Translate complex financial concepts into clear, actionable, and persuasive contentfor web and marketing channels.
Stay current oncontent marketingbest practices, consumer behavior, and financial industry trends to maintain competitive positioning.
Who You Are
Bachelor’s degree or equivalent experience.
4+ years of experience in direct-to-consumer (B2C) content marketingwith a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
Proven ability to optimize copy for conversionand create content that drives measurable results.
Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
Proficient in A/B testing and data-driven content optimization to deliver on business goals.
Strong editorial, proofreading, and project management skills; AP Style experience preferred.
Ability to simplify complex topics into engaging, user-friendly content.
Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.
This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.
Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $84600 - $110000 / year
Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes
Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics #J-18808-Ljbffr
Principal Financial Group is seeking a
Content Marketing Strategist
to join our team and help launch individual participant investment planning and productsthrough engaging web experiences and campaigns.
What You’ll Do
Write and optimize UX/web copyfor product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and businessgoals.
Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
Implement A/B testingfor web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
Translate complex financial concepts into clear, actionable, and persuasive contentfor web and marketing channels.
Stay current oncontent marketingbest practices, consumer behavior, and financial industry trends to maintain competitive positioning.
Who You Are
Bachelor’s degree or equivalent experience.
4+ years of experience in direct-to-consumer (B2C) content marketingwith a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
Proven ability to optimize copy for conversionand create content that drives measurable results.
Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
Proficient in A/B testing and data-driven content optimization to deliver on business goals.
Strong editorial, proofreading, and project management skills; AP Style experience preferred.
Ability to simplify complex topics into engaging, user-friendly content.
Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.
This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.
Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $84600 - $110000 / year
Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes
Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers and Green Card for Employment-Based Immigrants
Investment Code of Ethics #J-18808-Ljbffr