Westlake Royal Building Products
Market Development Specialist
Westlake Royal Building Products, Madison, Wisconsin, United States
Responsible for growing Royal Building Product’s market share by generating awareness, creating demand and executing sales. Create demand with independent distribution for Royal siding products by influencing contractors, builders and architects to ask for Royal products.
This position will market our products in the Wisconsin and Upper Peninsula of Michigan regions.
Products include Royal Vinyl Siding.
DUTIES AND RESPONSIBILITIES May include, but are not limited to, the following:
Spend 80% of time calling on and creating business with remodeling companies, architects, new construction builders, decking contractors, and other trade professionals.
Spend 20% of time managing and supporting existing 2‑step distribution and channel accounts and developing new accounts as needed in the assigned territory.
Provide a level of professionalism in sales and technical support that makes Royal products the first choice.
Learn and excel at presentation of company story and high‑end “pull‑through” products.
Implement and execute a demand strategy in the assigned territory.
Develop and review target list with the Regional Manager on a monthly basis (update your target list as new leads are found);
Make a minimum of 20 quality presentations per week. Present to builders, remodelers, installers, architects, and specifiers.
Develop and maintain strong working relationships and communication with the Territory Manager to communicate demand creation value back to channel partners.
Increase your awareness of the distributors by participating with the Territory Managers at branch open house events (annual events);
Work on leads by presenting and participating at ongoing trade shows.
Work the major regional home and garden shows to develop leads; and
Research the builders, contractors, and remodelers used by your competitors to develop future leads.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
Minimum of two years’ work experience in a related role preferred
Ability to manage several projects simultaneously, detail oriented
An enthusiastic, self‑starter with good interpersonal skills
Good presentation skills and ability to speak comfortably in front of groups
Working knowledge of MS Office suite including Teams and Outlook 365
Experience with Salesforce or other deal desk systems a plus
PHYSICAL DEMANDS While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT Job will require 70% travel on average. Ability to be away from home for multiple nights per month and riding in automobiles for several hours per day is required. Insurability and valid US state driver’s license is mandatory.
Seniority level Entry level
Employment type Full‑time
Job function Wholesale Building Materials
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This position will market our products in the Wisconsin and Upper Peninsula of Michigan regions.
Products include Royal Vinyl Siding.
DUTIES AND RESPONSIBILITIES May include, but are not limited to, the following:
Spend 80% of time calling on and creating business with remodeling companies, architects, new construction builders, decking contractors, and other trade professionals.
Spend 20% of time managing and supporting existing 2‑step distribution and channel accounts and developing new accounts as needed in the assigned territory.
Provide a level of professionalism in sales and technical support that makes Royal products the first choice.
Learn and excel at presentation of company story and high‑end “pull‑through” products.
Implement and execute a demand strategy in the assigned territory.
Develop and review target list with the Regional Manager on a monthly basis (update your target list as new leads are found);
Make a minimum of 20 quality presentations per week. Present to builders, remodelers, installers, architects, and specifiers.
Develop and maintain strong working relationships and communication with the Territory Manager to communicate demand creation value back to channel partners.
Increase your awareness of the distributors by participating with the Territory Managers at branch open house events (annual events);
Work on leads by presenting and participating at ongoing trade shows.
Work the major regional home and garden shows to develop leads; and
Research the builders, contractors, and remodelers used by your competitors to develop future leads.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
Minimum of two years’ work experience in a related role preferred
Ability to manage several projects simultaneously, detail oriented
An enthusiastic, self‑starter with good interpersonal skills
Good presentation skills and ability to speak comfortably in front of groups
Working knowledge of MS Office suite including Teams and Outlook 365
Experience with Salesforce or other deal desk systems a plus
PHYSICAL DEMANDS While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT Job will require 70% travel on average. Ability to be away from home for multiple nights per month and riding in automobiles for several hours per day is required. Insurability and valid US state driver’s license is mandatory.
Seniority level Entry level
Employment type Full‑time
Job function Wholesale Building Materials
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