Marketing Specialist

Great Opportunity to Join a Team That Has Been Proudly Serving South Texas Since 1938! Members First Credit Union is a member-focused financial institution dedicated to providing exceptional service and innovative financial solutions to our community. We are committed to fostering financial well-being and empowering our members to achieve their financial goals. Job Summary: We are seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products and services, enhance member engagement, and drive growth. This role requires a blend of strategic thinking, creativity, and analytical skills. Key Responsibilities: Develop and execute comprehensive marketing plans and campaigns to promote credit union products and services, ensuring all initiatives align with branding standards and regulatory requirements. Create compelling content for marketing channels such as email, website, and print, and manage and optimize the credit union’s social media presence, including content creation, scheduling, and member engagement. Conduct market research to identify trends, member needs, and the competitive landscape. Collaborate with internal teams to maintain consistent messaging and branding across all channels. Monitor and analyze the performance of marketing campaigns, proactively evaluating strategies and recommending innovative approaches for continuous improvement. Plan, coordinate, and execute member events, promotions, and community outreach initiatives. Assist with the development and management of the marketing budget. Stay current with industry trends and best practices to ensure the credit union remains competitive and innovative. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 2+ years of experience in marketing, preferably within the financial services or credit union industry. Strong understanding of digital marketing, social media, and content creation. Excellent written and verbal communication skills. Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, Canva). Ability to work independently and collaboratively in a member-focused and goal-oriented environment. Strong analytical skills and attention to detail. Creative thinker with a passion for innovation and continuous improvement. Benefits: Competitive salary and benefits package (including health, dental, and vision insurance) Opportunities for professional development and growth. Collaborative and supportive work environment. Commitment to work-life balance and employee well-being. 401(k) with employer match Paid time off and holidays Ready to Make a Difference? Apply today at http://www.m1st.org/about/careers Members First Credit Union is proud to be an Equal Opportunity Employee