Media Manager Job at CapCenter in Richmond

CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition. What You'll Do Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships. Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations. Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance. Use audience insights and data to shape targeting and creative recommendations. Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns. Develop performance reports and deliver actionable insights to leadership. Uphold CapCenter’s media governance and quality control standards. What You Bring ~5–10+ years of experience managing paid media across digital and traditional channels. ~ Proven media planning expertise—budgeting, forecasting, and channel strategy. ~ Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation. ~ Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs. ~ Excellent communication, organizational skills, and cross-functional partnership experience. ~ Experience in financial services or regulated industries is a plus. ~ Join us to help build a smarter, more efficient media engine powering CapCenter’s growth.