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Who Are We
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance‑buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top‑rated insurance providers, customize their coverage, and purchase and access their policies – all online. Founded in the UK in 2005, we are an insurtech pioneer with nearly 20 years of experience supporting small businesses and are passionate about building an outstanding product that empowers entrepreneurial spirits. We’ve consistently been named a best place to work, including ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston. We want team members who have the drive to challenge boundaries and are smart and passionate about delivering brilliant customer experiences.
Job Category
Marketing
Position Type
Permanent
Compensation Overview
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance‑based cash incentive awards.
Salary Range
$114,700.00 – $189,200.00
Target Openings
1
What Is the Opportunity?
Simply Business is seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This is not a role for a traditional SEO. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI, Answer Engine Optimization, and large language models. You will be instrumental in defining a "Search Everywhere" strategy to position us to become the answer for small business insurance needs, aid in increasing organic traffic, and drive high‑value, high‑converting users. You will champion this approach, ensuring it is a core component of our product and business development.
What You’ll Do
- Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals.
- Execution: Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance‑oriented initiatives. Drive original and authoritative content at scale.
- Data‑Driven Execution: Conduct in‑depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure the impact of your strategic changes through structured testing and experimentation.
- Cross‑Functional Collaboration: Partner directly with our agencies, vendors, and internal teams like Paid Media, Content, Operations, Product, and Engineering to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content, and technical enhancements such as structured data.
- Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off‑site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms.
- Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting‑edge and efficient.
- Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting‑edge.
- Expert Consultation: Serve as the primary point of contact for all SEO, GEO, and LLM‑related client questions, providing expert guidance, reporting, and thought leadership.
What We’re Looking For
- Experience: 10–15+ years of experience in SEO, with a proven track record of developing and executing successful, large‑scale organic search strategies.
- Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
- AI & LLM Expertise: Demonstrated experience with Generative AI and LLMs, including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines.
- Analytical Skills: Strong analytical and quantitative skills with proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and others. The ability to interpret complex data and derive actionable, business‑focused insights.
- Communication & Influence: Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non‑technical stakeholders and leadership.
- Leadership: Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.
What Is in It for You?
- Group plan for medical, dental, vision, and prescription drug coverage.
- Short‑term disability, long‑term disability, and life insurance coverage.
- Participation in the Company’s bonus program.
- Participation in 401(k) plan with a 5% employer match.
- Commuter benefits to help cut down on parking and public transit costs.
- 25 days of vacation time plus 10 sick days and 10 company holidays.
- A genuine investment in your learning and development.
- Regular team outings and volunteer opportunities.
- Excellent office space.
- Hybrid working model, giving employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
Employment Practices
Simply Business is an equal opportunity employer. We’re committed to welcoming and helping employees grow within an inclusive & diverse culture.
Seniority Level
- Mid‑Senior level
Employment Type
- Full‑time
Job Function
- Marketing and Sales
Industries
- Insurance