Cohera was born from the merger of 360 Destination Group and CSI DMC and brings together decades of destination management experience under one name. As a company that values innovation, creativity, and excellence, we pride ourselves on utilizing a unique and customized approach to deliver unforgettable events that leave our clients speechless.
Director of Sales – San Diego
We are seeking a sales-driven, organized, and hospitality-oriented Director of Sales for our San Diego office. You will bring to life a variety of corporate events ranging from carnival-themed seminars to Latin nightclub receptions while collaborating with professionals who are equally passionate about creating memorable experiences.
Benefits
- A competitive salary based on experience.
- Incentive eligibility based on program size, profitability, and achievement of regional/office goals.
- Health insurance coverage including medical, vision, and dental.
- Discretionary PTO for vacation and personal time, paid holidays, and paid sick leave accrued based on hours worked.
- 401(k) with employer match.
- Company‑paid short‑term and long‑term disability insurance coverage.
- Company‑paid $50,000 basic life insurance.
- Voluntary life insurance.
- Paid DMCP and/or CMP certification.
- Paid industry memberships.
Responsibilities
- Lead and manage the local sales team, overseeing performance, coaching, and professional development.
- Develop and maintain sound employee relations at all levels to include mentoring, counseling, and disciplining employees; plan, monitor, and appraise job results.
- Schedule weekly or bi‑weekly one‑on‑ones with each direct report for mentorship, development, and coaching.
- Build an effective sales organization through recruiting, orienting, training, and mentoring employees.
- Work cross‑functionally with the General Manager and Director of Design to align proposal processes with client needs, prioritize strategically, and deliver on time to maximize win rates.
- Partner with the General Manager and Director of Events to align client commitments with operational execution, ensuring programs are delivered accurately, efficiently, and in line with client expectations.
- Support Event Manager & Design & Development Manager in program execution and deliverables.
- Leverage internal and external partnerships and relationships to drive lead volume and sales in assigned channels.
- Prospect based on hotel, CVB, DMO, or Salesforce lists and opportunities.
- Maintain high sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
- Work with Strategic Accounts Team to target potential clients and win business while staying within MSA terms.
- Work with Marketing to develop sales campaigns and materials to stay relevant with hotels, CVBs, and clients in collaboration with Business Development (if applicable).
- Collaborate with General Manager to develop a plan of deployment for the team to maximize effectiveness and ensure a timely response to all RFPs.
- Act as primary sales liaison to Cohera internal sales channels to maximize referrals between offices and Strategic team.
- Establish sales objectives by forecasting and developing monthly and annual sales quotas for the team and individual Account Executives with General Manager.
- Provide input on annual goals and gross profit plans by analyzing market trends and Salesforce forecast.
- Assist in managing margin‑related goal expectations from direct reports and support margin decision‑making or escalation as needed.
- Review and approve reporting of any Preferred Hotel Agreements in your destination in collaboration with VP of Sales and General Manager.
- Participate in yearly budget creation process including sales, gross profit, and expense categories with General Manager.
- Ensure financial data (sales and profit) are kept updated in Salesforce for accurate forecasting.
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
- Represent Cohera on company sales trips and/or assign AE assignments based on trip destination(s).
- Report to the local San Diego office two days a week.
Stand out from the crowd if you…
- Work as a productive team member, take initiative, act creatively, operate flexibly, and do everything with honesty, integrity, and a focus on client satisfaction.
- Work well in a fast‑paced team environment, work overtime when required, and deliver quality service to our clients.
- Act in a self‑starting way, make good independent decisions, and complete work within time parameters.
- Generate new and innovative ways to improve our company’s products and services.
- Recognize essential elements of a challenge and develop creative solutions.
- Are detail‑oriented with vendor contracts, invoices, and agreement clauses.
- Respond quickly to changing circumstances and anticipate new developments where possible.
- Give and accept feedback constructively.
- Recognize and consider the client’s expectations and needs and have a “do what it takes” mentality.
Qualifications
- Eight or more years of total work experience with a minimum of six years of sales experience in a DMC, incentive travel, or related industry.
- DMCP and/or CMP preferred.
- Experience in forecasting, developing annual sales quotas, and establishing destination sales goals.
- Financial understanding of reporting, pricing, budgets, and gross profit.
- Extensive proposal development, pricing, and various operational capabilities are required.
- Industry relationships (including hotels, industry chapter involvement and suppliers) in local destination; destination consultative selling knowledge is preferred.
- Management of sales force including hiring, training, motivating, mentoring, terminating and regular job appraisals.
- Strategic local planning, including analyzing and implementing new trends, creating marketing campaigns and staying current with competition status to remain relevant in the local market.
- Knowledge of sales and marketing strategies to meet Strategic Plan including annual goals/gross profit.
- Knowledge of client development and comfortable in negotiating.
- Ability to provide solutions and resources to challenges/opportunities during program development and sale.
- Financial understanding of reporting, pricing, budgets, and gross profit margin (GPM).
- Ability to develop and maintain strong supplier/partner relations at venue and community locations, including negotiation on behalf of clients for best locations, terms, etc.
- Ability to professionally represent Cohera at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
- Ability to travel to other Cohera office locations by vehicle or airplane.
- Excellent verbal and written communication skills.
Job Conditions
The specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus. The noise level in the work environment is usually low. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
- Frequently required to perform administrative and professional work using writing tools and electronic media.
- Required to be ambulatory to move around freely between buildings and between levels within buildings.
- Occasionally lift and/or move up to 30 pounds.
- Occasionally exposed to fumes or airborne particles and toxic or caustic chemicals associated with office work.
Job Scope & Disclaimer
This job has recurring work situations involving moderate degrees of discretion. The need for accuracy and effective utilization of accepted policies and procedures is high. Errors in judgment and execution will waste time and resources, adversely impacting unit performance. Employees operate independently but work is verified by supervision. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Acknowledgements
Cohera is an Equal Opportunity‑Affirmative Action Employer / Disability / Veteran. Candidates who receive an offer of employment will be legally employed by 360 DG OCLA LLC 360 Destination Group until the organization transitions to Cohera LLC on April 1, 2026. Until that date, all employment‑related documents including offer letters, agreements, and payroll records will reference 360 DG OCLA LLC 360 Destination Group. Upon transition, employment will transfer to Cohera LLC with no interruption to service, tenure, or benefits.
Seniority level
- Director
Employment type
- Full‑time
Job function
- Sales and Business Development
Industries
- Events Services and Hospitality