SalaryGuide
Responsibilities
- Product Positioning, Naming, and Messaging - Define clear, differentiated product positioning for TP-Link’s SMB networking and security solutions (switching, routers, gateways, and cameras).
- Product Positioning, Naming, and Messaging - Create messaging frameworks that translate technical capabilities into compelling value for IT professionals and business owners.
- Product Positioning, Naming, and Messaging - Ensure all content aligns with brand standards and market direction.
- Product Feature Prioritization and Content Creation - Partner with Product Management to prioritize key features and translate them into customer‑centric messaging.
- Product Feature Prioritization and Content Creation - Lead the creation of engaging product content, including product pages, whitepapers, solution briefs, case studies, and video assets.
- Product Feature Prioritization and Content Creation - Ensure accuracy, clarity, and alignment across all marketing materials.
- Brand Awareness, Consideration, and Conversion - Develop and execute marketing campaigns that build brand presence, strengthen market credibility, and drive demand.
- Brand Awareness, Consideration, and Conversion - Collaborate with Digital and Channel Marketing to ensure consistent messaging across advertising, media, and promotional programs.
Requirements
- 8–10+ years of progressive experience in product marketing or integrated marketing within SMB networking, enterprise networking, or security technology sectors
- Proven track record driving GTM success, category positioning, and market share growth
- Deep understanding of channel marketing and B2B go‑to‑market models
- Strong storytelling and analytical skills with the ability to simplify technical content for diverse audiences
- Demonstrated leadership in managing teams and budgets with accountability for measurable business outcomes
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Over four weeks of PTO per year
- Bi‑annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team‑building events