Colorado Staffing is hiring: Digital Media Buyer in Denver

Paid Media Buyer

Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred.

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks)
• Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budget
• Conduct ongoing A/B testing and performance analysis to drive continuous campaign improvement
• Collaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategies
• Analyze campaign performance data and provide actionable insights and recommendations to maximize ROI
• Stay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectors
• Liaise with internal stakeholders and external partners/vendors to ensure seamless campaign execution
• Prepare detailed reports and present campaign results to clients or management

Qualifications:

• Requirements: Minimum 2 years of hands-on, professional experience as a Paid Media Buyer or similar role
• Direct experience in CPG, retail, or e-commerce accounts strongly preferred
• Agency experience is a significant plus
• Proficient in paid advertising tools and platforms (e.g., Meta Ads Manager, Google Ads, DSPs)
• Strong analytical and problem-solving skills; advanced Excel or data visualization skills a plus
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Excellent written and verbal communication skills
• Preferred Skills: Knowledge of performance marketing analytics and attribution
• Familiarity with ad serving and tracking technology (Google Tag Manager, Google Analytics, etc.)
• Experience with creative briefing and testing in high-growth consumer environments